Jump to content
TESTERS WANTED! ×

How much do sponsors pay for...


Jondagcl

Recommended Posts

When you watch a tour event, you see the brands (via the logos on the NASCAR style hats and clothing) that a pro is sponsored by. If a pro doesn't want you to see that they play a certain model driver, a different headcover goes on it. If they play a putter outside of their sponsors tour van offerings tape often covers the logo. So it's safe to say that when you watch TV, if you see a logo somewhere, it's purposeful and someone wants you to see it.

 

The question is, when you watch golf channel and it is a non-tour event (they are interviewing a player on a talk show segment, or doing a playing lesson for instance) how is the player allowed to walk around with logo'd gear. They have their staff bag, shirt, hat clubs with clear logos. As a non-tour event and these brands are getting a ton of air time, do they pay extra for these sorts of situations? Anyone know how this works? Just something I've been curious about.

Link to comment
Share on other sites

My understanding is guys are paid based on how much screen time they get. The companies have a straight up formula where X average hours per year equals Y dollars. So better players who get focused on more during the final round get quite a bit.

 

Commercials and different events outside of golf also factor into this as well. So it's in the players best interest to wear their hat and shirt during commercials, etc...

Link to comment
Share on other sites

That makes sense to me. Do the TV networks try to get in on it and monetize these opportunities? "Tomorrow we are having so and so on our segment. Let's hit up ________ company and let them know if they'd like their logo on TV for 25 minutes it will cost them X amount."

 

I'm thinking of watching a TV show where the logos of a car are blacked out, but at times you see very clearly a specific car logo all the time during the show. Then during commercial break, lo and behold an ad for the car who's logo is never covered up.

 

Are the networks basically allowing free advertising during these instances for tour pros?

Link to comment
Share on other sites

Pros are independent contractors. It's in their best interest to wear the stuff and it's in the best interest of the network to have the pro on TV. I'm purely guessing here, but I can't imagine the companies have to pay the TV guys for what the pros wear. Again guessing, but there seems to be a symbiotic relationship between the golf companies and TV in this case.

 

That said, you see Titleist bags and whatnot all over the sets. Those are certainly paid advertisements.

Link to comment
Share on other sites

On the golf channel, Micheal Breed and Martin Hall are pros.  They are Titleist staffers.  They clearly wear Titleist garb and use their equipment.  Holly Sonder is Cobra Puma and clearly shows her sponsors stuff.  Certain segments of the show are sponsored by different OEM's.  Not only that you see the commercials during that show.

:ping-small:G430LST 10.5° on     T P T    POWER 18 Hi Driver 

:ping-small:G430MAX 3w  on     T P T    POWER 18 Hi Fairway 

:ping-small:G425 3H on     T P T    POWER 18 Hi Hybrid 

:taylormade-small:P790 Black 4-A 
on :kbs: TGI 80S
 

:mizuno-small: ES21 54-8° & 58-12° on :kbs: Hi Rev

:L.A.B.:DF2.1 on :accra: White

:titelist-small: ProV1  

:918457628_PrecisionPro: Precision Pro  NX7 Pro

All Iron grips are BestGrips Micro-Perforated Mid

Driver, 3w, 3H are JumboMax JMX UltraLite XS 

Link to comment
Share on other sites

I know players outside the top 75 in the world, players can make ~ $50k for a ball/shoe/glove deal.  $75k/bag. 

 

Staff pros at golf clubs usually have to be at a facility that does ~$25k in orders to qualify for a staff deal.  That would get about $2-7k at msrp of equipment/clothing, with playing and award incentives - $1k to qualify for an event or win a national pga award, win the club pro $20k things like that.  

 

Some companies have elevated staff statuses that actually pay the club pros quarterly to be their exclusive "guy" in the area that carries everything of that company, gets limited edition stuff, has a little bit of involvement with product development etc.

 

Its pretty fascinating.

 

:cobra-small: Staffer 

:Arccos: Staffer 

www.MANAVIANGolf.com

 

Link to comment
Share on other sites

How long before a sponsor's logo on the KT tape on Michelle Wie's legs?

bag - SunMountain Synch with Ogio Synergy X4 cart
driver - :callaway-small: Optiforce 440, Paderson Kevlar Green stiff 46.5"
fwoods - :taylormade-small: Jetspeed, 3HL regular
irons - :taylormade-small:  Speedblades 3-8, 85g stiff steel, 2 up
wedges - :edilon-small: Scor 40, 45, 50, 54, 58
putter - :ping-small: Ketsch 35" slight arc, SuperStroke 2.0 mid-slim
ball - :titelist-small: ProV1x

Link to comment
Share on other sites

It is fascinating. These are the sorts of things that I'm always wondering about because I'm such a cynical person. Things like, "how much is this company paying to have this logo in front of my face right now" and "could something more meaningful been done with that same pot of money and accomplished their marketing objective" or "how much extra did I pay for my putter so this guy could walk around with that shirt"

Link to comment
Share on other sites

Experience from my own career in tv:

 

Two things: one most of the sponsors are paying to be mentioned. I don't think Breed has ever once mentioned what system he uses in the background... whether it's trackman...etc... 

 

Secondly: traditionally hosts are not allowed to shill for a company independent of the show/ channel. For instance, a news anchor cannot mention a free meal at a restaurant because that would piss off your sponsors. (Term is called payola FWIW). My guess is the hosts all get the deals through the show, and any other things they do is on the side. I doubt you have to be an official sponsor of the show to get your stuff on there, but you probably are shelling out a few bucks to the show for the coffee cup in the background with your logo.

 Driver:   :callaway-small:  Epic Flash 12 Degree

Wood: :callaway-small:  GBB 3 Wood
Hybrid: :callaway-small: Razr 4 hybriid stiff stock shaft.
Irons: :callaway-small: X2 Hot 4 iron (pro version) 5 iron - Gap Wedge (non pro version).  KBS 120g Shaft stiff cut 1/2  inch bent 1°upright
Wedges: :vokey-small: 52° 56° and 60°.
All grips are Golf pride grips midsized
Putter (lefty):  Odyssey Metal-X #8 34", stock shaft bent 2° Superstroke grip
Golf Balls:   :titelist-small: 2018-9 Pro-V1x and Prov1s
Shoes:  :footjoy-small:  Dryjoy tours

Link to comment
Share on other sites

Archived

This topic is now archived and is closed to further replies.

  • Recently Browsing

    • No registered users viewing this page.
×
×
  • Create New...