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Devereux Golf Apparel - Proper Threads


SPY ZINGER

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Devereux Golf
Proper Threads

 

Devereux is a contemporary golf apparel company with classic origins in it's design.  Devereux has been around the game for about one year and was first introduced at the PGA Expo in Las Vegas last summer.  The foundation of their styling is rooted in the greats of the game.  Hogan, Palmer, and Player, were just a few of the names used for inspiration in the designs of their portfolio. Guys dressed differently back then.  They dressed like gentleman.

 

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Today, the game of golf has embraced the athlete mentality in the professional ranks.  Focus has been placed on athletic performance and technical fabrics when brining a line of apparel to market.  It's just how athletes dress today, and performance wear in golf is here to stay.  Often, golf performance wear has also been predominantly correlated with loud colors and a costume like appearance.  It's a uniform for golf, and would look silly almost anywhere else other than on the golf course.

Devereux is a company founded by two brothers, William and Robert Brunner.  They set out to bring classic back to a line of fashion forward golf apparel.  The popular buzzword being thrown around the golf apparel industry is “lifestyle brand.”  Devereux certainly fits this category, and does so quite well.  The premiss of a lifestyle brand is to offer a line a apparel than looks great on the golf course, but can be worn just as appropriately off the golf course as well.  Regardless of venue, Devereux lives up to their byline in offering “Proper Threads.”

Some of the signature design elements that make Devereux unique is the thinner collars, canted pocket lines, and blended fabric.  Devereux uses a 65% Pima cotton 35% polyester blend in their designs giving them a jersey like feel and texture.  This combination is pulled off flawlessly.  While worn, and against the skin, the Devereux blend looks and feels very much like cotton.  However, out of the wash machine, these dry and remain wrinkle free like you would expect from a 100% technical fabric shirt.  The blend is very well done and give the shirts a luxurious look and feel without looking like a wrinkled cotton mess.

What Devereux knows:

1. You don't have to sacrifice your masculinity (aka dignity) to be considered trendy or fashionably hip. Its called a "trend" for a reason.

2. A closet filled with big bright in-your-face colors and dizzying patterns that SCREAM will not transform you from dud to stud. Oftentimes, the reverse is true.

3. At the end of the day, men want proper threads that perform, provide effortless style, are as comfortable on the course as off – and fit their lifestyle to a tee.

 

Devereux shirts can be described as having a modern fit, but remain true to size.  At around $85 per shirt, Devereux is reaching toward the top tier in golf apparel pricing.  Their styling, quality, and versatility of the apparel can command this price point.  Devereux has added a sweater pullover and trousers that compliment their Fall 2014 polo line.  Photographed below are the “Brunner” (Coral), “Matthew” (Navy, White, Green), and “Welch” (White, Steel, Coral).  Also included is the Arthur sweater which is new this fall.

Website & Purchase: http://www.dvrxgolf.com/

 

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Nice threads.

PING i20 8.5*, TFC707D (S)
Callaway RAZR Fit 15*, neutral setting, stock shaft (S)
PING i20 20*, TFC707H (S)
Adams Pro a12 23*, Matrix Ozik Altus (S)
PING i20 5-PW, TT DG S300, 1.5* flat (purple dot)
SCOR 50*,54*,58*, Genius 12 KBS Tour (S), 1.5* flat, -1/4"
STX xForm 3, 35"
 

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