Antigua Golf -Spring 2016- Multifunctional Golf Apparel

[SPY ZINGER]

 

ANTIGUA GOLF - SPRING 2016

Multifunctional Golf Apparel

 

 

Antigua Golf does something really well.  Season after season, they deliver a consistent line of golf apparel that embodies what I would call, contemporary conservatism.  I get the sense that Antiqua loyalists are not shopping the brand to attract attention or to be noticed from five fairways over.  What their brand loyalists have come to expect is quality fabric and construction that can compete with anything inside the big box retailers.

 

There has been an evolving trend over the last half decade.  Remember when workout gear was only for the gym?  Rarely did you find people out and about in the same gear they actually workout in.  Today, it has become fashionable to choose workout gear as a daily staple because its functionality and comfort.  It feels good, it looks good, and it's multifunctional.   People can actually walk into a workout gear specialty store and find something that will serve just as well on a hike as it would on a night out on the town.

 

The same has happened and continues to develop in the golf apparel segment as well.  Let's face it, aside from looking like you just stepped out from an afternoon at the yacht club, you could comfortably and effectively workout in any tech fabric golf polo.  All of them will beat a cotton shirt t-shirt any day of the week.  Yes, to minimize packing, I've been that guy in the hotel gym.  Golf apparel has evolved, it's comfortable, wicks seat, keeps you warm, fits properly, and functions properly.  This wasn't the case no too long ago.  In fact, I am guessing many of you still have a cotton polo with sleeves that go well past your elbows hanging in your closet.  Come on, at least one.

 

The cliché term thrown around to describe multifunctional apparel in golf is a “Lifestyle” brand.  While I don't see companies abolishing the bold “golf costume” look, there is an increasing demand for the mute button in golf fashion.  Antigua offers the marriage of function and fashion quite well.  Their 2016 pallet is evidence of this.

 

Below, you will find some of selections for men and women that well exemplify this concept from the 2016 Antigua Golf line-up.  These selections will give your closet broad-spectrum depth, and stretch your hard earned money offering apparel that is applicable across activity and venue.  Golf apparel is not just for golf anymore.

 

Men's Circulate Pullover

 

Men's Horizon Pullover

 

Men's Paradise Shorts

 

Women's Expression Pullover

 

Women's Premium Sleeveless

 

Women's Strive Shirt

 

Women's Embrace Skort

 

Women's Cinch Skirt

 

*MSRPs for the Spring 2016 line not yet published*

 

Find Antigua on the web at: www.Antigua.com and ShopAntigua.com
 
Like Antigua on Facebook at: facebook.com/Antigua
 
Follow Antigua on Twitter at: twitter.com/AntiguaWear
 
See Antigua YouTube videos at: youtube.com/AntiguaWear

 

 

 

FROM ANTIGUA

 

PEORIA, AZ - The Antigua Group, Inc. - one of the nation's leading designers and marketers of lifestyle and golf apparel under the distinguished Antigua brand – announces its Spring 2016 Men's Performance-72 Fashion Golf Wear Collection.

 

The direction for Antigua's 2016 men's fashion golfwear reflects current trends taking shape in fashion, from couture to ready-to-wear. The palette influence has swung from the previous season's electrified brights to now expressing the most up-to-date and utmost simplistic bright color stories found universally in fashion products from shoes, bags and belts to men's and women's golfwear. The primary color story is succinctly 2016, and propels this new men's collection.

 

"Envision the austere geometrics of Mondrian or a Rubik's Cube," says Sean Gregg, vice president of product development and marketing support. “Stripped down to the base colors themselves, they're bright red, yellow, green, royal and purple. But infused into performance fabrics accompanied with blocks, stripes or textures of neutrals and complementing hues, they become so vividly fresh and fun that renaming the colors to Fire, Sunburst, Verdant, Hypnotic and Mardi Gras is more indicative of their current fashion status."

What makes this season's color palette so unique is not the individual use of any of these colors -- years past have seen a bright red included in a color story or a bright green as a complement to an otherwise soft palette – it is the simultaneous use of all of, and only the primary colors. “Seeing the boldness of these colors offered in tandem is such a refreshingly bold punch of newness that it's compelling to want to possess them all,” says Gregg.

 

Antigua's Spring 2016 men's and women's fashion styles complement the color direction.  Clean to their core. This season's collection of golfwear styles and styling details equally mirror the momentum that fashion giants and forecasters alike have committed to as a representation of this year's fashion ideal.

 

Antigua's Spring 2016 Men's Performance-72 Fashion Golf Wear Collection includes both of our state-of-the-art moisture-wicking technologies.

 

DESERT DRY™ is a moisture-wicking technology created exclusively for Antigua, to absorb and wick moisture quickly and evenly. The Desert Dry product family includes any garment using a fabric weight of 150 gsm or heavier. Typically fabrics over 150 gsm offer more body and improved drape for the customers who don't like the ultra-lightweight “clingy” fabrics currently in the market.

 

DESERT DRYâ„¢ XTRA-LITE (D2XL) combines Antigua's exclusive DESERT DRYâ„¢ moisture-wicking feature with specially constructed ultra-light fabrics for maximum wicking performance and optimum comfort. The D2XL product family includes any garment using a fabric weight of 150 gsm or lighter. These fabrics have been specially engineered to be lightweight while not being overly sheer. This is possible through the use of ultra-fine yarns which gives a fabric more body while not dramatically increasing the weight.

[fozcycle]

Very conservative.......no "Pop" in their lineup.