I think that LIV will have a TV contract next year (2023) and if it remains free the viewership will go up. Keep in mind that the goal is not to make money, it's to make the pgatour a feeder tour. They seem to think that by taking most of their top players will achieve that goal.
LIV has created a fanatical following, that cannot be denied based on this thread alone. Will the general public adapt to team golf is the question. Will some billionaire buy a team?
The RC & PC is hugely popular, but that's because they're once every two years.
As far as contracts go....I think that if LIV makes it to the fifth year, they'll pick up most player's option.