I have a mental block around srixon. I was a super fanboy of their golf balls back when I worked at a course in the early 2000s. Bought a hat, and would buy a sleeve of new to head out and play. I loved them, but I would lose every. Single. One of them. Always. And then a maxfli or precept would take over and I would play out the rest of my round.
After a 10 year hiatus, I'm back into golf. Looking down at a srixon ball, I feel the curse return.
As far as other biases, I love ping, Ben Hogan, Callaway woods, and Cleveland putters.
I don't have cable tv, I have never seen a PXG commercial, yet I'm not a fan, even if some of their clubs look like they would perform well. Brains are funny, and humans are just monkeys with car keys.