No...they should not be free, and a credit towards the purchase of new equipment could be used to offset that cost.
It is a matter of placing value towards the service that is being provided to you.
WITB
Driver: Taylor Made M6, 9.5* w/ Aldila RIP Phenom
Hybrids: 2H & 3H Taylor Made 2009 Rescue w/ Aldila RIP Phenom
Irons: Titleist AP3, 4-P, AMT Black
Wedges: Vokey SM8 50* 54* 58*
Putter: Scotty Cameron Newport Select Special