Two totally separate thoughts from watching this whole thing (which was hard to do)...
1) Someone came off pretty badly in this whole episode... and it wasn't Ryan.
2) There is never enough emphasis placed on THE BUILD!!! I'm a very knowledgeable low single digit. I can go to a GC Quad facility and hit a million different irons. I can basically fit myself to within 95% of what a great fitter can do. I can also save over 50% cost by buying from GolfWrx or eBay... and I can even assemble everything myself. Here's the catch... My irons aren't going to be perfectly built to spec in gram weights, swing weights, and exact loft and lies. My ferrules aren't going to look perfect. All of those things is what you should get from a professional builder... along with a complete spec sheet and maybe even a yearly loft/lie tune-up. That should be and sometimes is part of the package deal. It's still not going to be enough to make me spend $1200 on a driver that I can home-job for $500... but it would work for the vast majority of people. Emphasize the build... not just the fitting.
