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Found 139 results

  1. Earlier this month, I traveled to Carlsbad, California, with my regular golf partner and fellow golf journalist, Ryan Heiman. We left the cold of Minneapolis behind to visit a friend of our's as well as the golf equipment manufacturers that saturate Southern California. When we reached out to the OEM's, we didn't have an agenda or “story” to tell. It was pretty basic, we wanted to see where they lived, and how they did business. Each of them told their story in a different way. Each of them handled our presence in a unique way, and almost mirrored how you think about each respective company. TaylorMade focused on performance, and drove that home, showing us how they are marketshare-IER. Cobra-Puma lacks the marketing resources of the golf superpowers, so they focused on providing visual demonstrations about how their product performs so we can better educate our readers. Finally, Callaway was social about their visit, with many of their personalities from Twitter stopping in to say, “Hello.” They are transforming into a golf media brand, something no other company in golf is doing. As you have already seen here on MyGolfSpy, equipment companies are launching some product from their respective 2014 lines. The timing of this visit was perfect, because all of the companies were excited to present their product and technology behind it. Although I will discuss some of the new product, this article isn't about equipment. Rather, it's designed to provide some perspective about that the top three equipment makers in Carlsbad are all about. An inside look, if you will. COBRA PUMA On Wednesday, I met with Ian Barrett, Global Marketing Manager for Cobra Golf. When you walk into Cobra Puma, you get an immediate sense of the brand with a monster, off-road golf cart inside the front entrance. There is a sense of energy that is conveyed, much like the Cobra Puma products themselves. Barrett prepared a product presentation for their new BIO CELL line that was launched today. Cobra is excited to have two flagship drivers in their stable this year in the CIO CELL and BIO CELL+. Barrett explained that a lot of attention is being given to the new hotness on tour, low and forward center of gravity. He explained that while this driver may have benefit to the player it fits, it's primarily designed for players that consistently strike the ball pure. The benefit is diminished for the player that needs some added forgiveness across the face. Barrett explained it was important to continue to offer a variety of color selections so consumers can further personalize the driver. The data on driver sales for 2013 indicated consumers gravitated to all of their color offerings equally. This suggests that a varied color scheme is important Cobra players. The “new color” this year? Black. Who would have thought… I've been told by another company that 2014 is, The Year of the Loft. I disagree, and believe 2014 to be The Year of the Hybrid. All of the companies are offering remarkably better hybrids this year. This is true for BIO CELL hybrid. Cosmetically, from what I have seen so far this year, it is the most appealing to the eye at address. For me, the BIO CELL appeared to combine the perfect shape, size, and face depth to inspire confidence at address. I'll be looking forward to testing this out on course to see if the performance matches its cosmetics. Jose Miraflor, Director of Product Marketing, heard, SPY ZINGER was in the house and had to check out the man himself. Miraflor has been around the golf industry for some time. He's also been a member, and influence in the online golf equipment forums. Like many of us, he's been around since the beginning. He has played a major role in wedge design and shaping with little to no public notoriety. It was nice to finally meet someone I have respected so long in the industry and hear his perspective on equipment. It seems like the Cobra team is excited to have “T.O.” onboard too. TAYLORMADE GOLF On Thursday morning, I visited TaylorMade headquarters and toured their facility with Matthew Greensmith from their R&D group. Greensmith, took us through all aspects of the TaylorMade operation. I was happy to see this included product assembly that was still being accomplished in the United States. Although he purposely did not draw attention too, or mention it, we did see some TP branded products that have since been leaked as part of their 2014 line. Greensmith showed us the Tour Preferred department. This is a subsection of the assembly floor where all of the product is assembled for the PGA Tour, and included The Kingdom as well as the Performance Lab builds for consumers. The department is made up of their most senior builders. Interestingly, Greensmith explained that while most OEM equipment comes from the same factory in Asia, TaylorMade has their own floors segregated to their product only. The equipment that makes its way to the Tour Preferred department is double checked for spec and Characteristic Time tolerance. After touring their facility, we walked across the street to The Kingdom, TaylorMade's tour fitting facility and test center. The Kingdom structure had the feel of private country club clubhouse including a well-manicured range. Four around $5,000, members of the public can experience this tour quality fitting while having their clubs build in the Tour Preferred department during lunch. At present, I believe their M.A.T.T. system to be the best fitting experience in golf. CALLAWAY If it's not already apparent to you by now, Callaway Golf is a company that has the most intimate relationship with their customer base. Since late 2012, Harry Arnett, Senior Vice President for Marketing, has waged a five year marketshare war against the monster-IER down the road. The first step in this process was restructuring their marketing around the customer, making YOU their number one priority in their journey back to the top. This was most apparent about a year ago when their flagship staffer, Phil Mickelson, used a RBZ fairway wood during an off-season event in Asia. Arnett didn't shy away from the issue and took the criticism head on. Oh, and he did so with class. From that point on, Callaway has proven that they really are about the customer, and it's not just legally approved media speak. Arnett, and his cadre of marketing personalities have emerged and interact daily with their consumer base in golf equipment forums, and social media outlets such as Twitter, and YouTube. In fact, they have taken this a step further and have designed their website and social media platforms to be a full scale, newsroom style media production. At the center of this is their, “Callaway Talks” program. No company in golf fosters a closer relationship with their customers. They're the best in the business at this, and continue to evolve rapidly in the media scene. Chad Coleman, and Scott Goryl from their marketing team provided us with a tour of Callaway HQ, and the Ely Callaway Performance Center. We also visited the tour department and saw Anthony Taranto stamping out a wedge for a tour player, as well as Roger Cleveland's “lab.” We also took a tour of the Custom Fitting area where the average customer can participate in a complete bag fitting for $150. This fee can be applied to the purchase of Callaway clubs. One of the lesser known benefits customers can take advantage of for a relatively low out of pocket expense. Next, I visited the set of Callaway Talks, and sat as a guest on Arnett's couch. Arnett is every much the larger than life character he is in person, as he is in social media. He really knows a great deal about the golf industry and is articulate when engaged in golf conversation. His only rule for Callaway Talks guests? “No scripts, and only one take.” I enjoyed our conversation on the couch, and it was great to finally see their operation first hand. All of their marketing personnel where fantastic, and went out of their way to stop in and introduce themselves. They are a group of passionate individuals that seem to enjoy brining Callaway, its people, and equipment, to life. Our final stop was the Ely Callaway Performance Center, which is a detached component of their HQ. The ECPC is a site for their R&D staff to utilize for testing, as well as specialized fittings for their touring professionals and VIP's such as MyGolfSpy staffers. They also have the equipment to build equipment so they do not have to travel back and forth to their main facility. We were introduced to their X-2HOT lineup, and got to see the product in hand. As I mentioned earlier, I believe 2014 is The Year of the Hybrid. The X-2HOT Pro is probably among the best looking hybrids I have laid eyes on for 2014. JP The original purpose of our trip. Visiting our friend, and wedge designer, James Patrick. I am happy to report, he's alive, doing very well, and more focused and determined than ever, while realizing his dream. It was great to see and fun to catch up. Stay tuned, I belive this is the calm before the JP storm. THE SPY ZINGER ANALYSIS If I had to summarize these visits in a sentence, I would tell you Cobra is about being fun, Callaway is about getting to know their customer, and Taylormade is about being #1. At TaylorMade, their focus remains on product performance, and living up to their byline, The Number One Performance Brand in golf. It was evident at every level, that performance and innovation is the only thing that matters to them. They are committed to maintaining market share, and will do whatever it takes to stay there, no matter the cost. They remain calculated and methodical in their delivery of information to the consumer, but that conversations remains one-way. Callaway has set out to make their customer base the most educated in golf. They are making every effort to bring Callaway to you, rather than making you find them. It seems as though, they are breaking down the clinical media speak and having a real-life conversation with people about their product. They're bending over backwards to make customers part of the Callaway Golf team. It's a social experience. At Cobra, they know they know their competitors are behemoths. So in addition to performance, they are going to give you some fun with it. Their products are probably just as good as the other manufacturers, but it seems as though they lack the budget to plaster you with that message. But if you want to have fun, and look good doing so, their customers know right where to find them. I enjoyed this trip a great deal, and give special thanks to Ryan & JP for making this trip one of the best experiences I've had in golf to date. I plan to make this an annual pilgrimage, and look forward to bringing Carlsbad to you, the MyGolfSpy reader. Thanks for reading, and look out 2014.
  2. Prices include shipping and tracking USPS Priority! Shoot me some offers and we can work out a deal. Not really that interested in trades. Maybe an X flex driver I have 2 brand new, never hit Taylormade Tour Issue TP drivers R1 V2 drivers. Get what the tour players play! Slightly smaller head for more workability (440cc) and lighter head (both heads weigh 195 grams). One has a TP RIP Phenom 60 Stiff shaft and the other has a TP Matrix Ozik RUL 60 stiff shaft. I can sell them as is or just heads or however you want them! Sorry no HC or tools. Head only $250 each Head + RIP PHENOM $300 Head + Matrix RUL $380 I have an awesome Scotty Cameron Monterey putter in MINT condition with custom finish and paint fill, with a Super Stroke grip. Head has 2, 20 gram weights so you can really feel the head perfectly. Measures 33.5" and comes with original "Art of Putting" headcover $250 shipped Next up my current gamer- PING G20 9.5* with matching headcover - in great shape. The easiest, most forgiving driver I have ever hit. Nice penetrating flight and feels awesome. Has the PING Tour X flex shaft in it. Topline is perfect, crown perfect minus a single surface scrape (see pics), face has very little wear, and bottom also has little wear. Ferrule has a tiny bit of separation that has no affect Just want full disclosure. Has a patriot golf pride grip in great shape. $145 shipped Last up is a sweet COBRA Trusty Rusty Black finish 51* wedge. Awesome performance and versitle with the sole grind. Great and feel and great spin. Only played a few rounds with it and ZERO range time so grooves are like new, and NO dings. Just a touch finish wear and rust coming in. Grip and shaft (Black DG S200) are basically new. I also have the 55* and 61* which I love but i'm going to add a hybrid or 3 iron so getting rid of a wedge. $45 shipped OBO
  3. Ok, we're doing a 12 days of golf deals. It's an exclusive online deal to select customers, and you guys happen to be included! I'll be updating this with new deals. You'll get one new deal a day. Each deal will have a coupon code that will be required at checkout. It's that easy. Get your friends, this is going to get crazy! Now, let's get after it..... 12/6: $25 Off All Adams Super S Hybrids. Total Price: $74.99. Coupon Code: super25 12/7: 15% Off All Puma Golf Shoes. As Low As $33.99. Coupon Code: puma15 12/8: $5 Off All Callaway HX Hot Plus Double Dozen Golf Balls Coupon Code: hxhot5 12/9: 20% Off All Sun Mountain Golf Bags on Sale! Use Coupon Code: sun20 12/10: This deal is just silly, but I'm just doing what I'm told...We are practically giving these away. We just reduced our prices on our Nike Covert golf clubs to a ridiculous price and this will take even more off. Take An Additional 25% Off All New Nike Covert Golf Clubs. Coupon Code: covert25 Here are some examples of how cheap these are: Hybrid: $74.99 Fairway Wood: $97.49 Driver: $104.99 12/11: We're 1/2 way through our deals....See anything you like yet? Today's deal: 15% Off All Adidas Golf Shoes Use Coupon Code: adishoes15 12/12: $20 Off All Callaway Forged Copper Wedges. Use Coupon Code: copper20 12/13: 20% Off All Adidas Apparel Use Coupon Code: adidas20 12/14: 20% Off All Adidas adiZero Golf Bags Use Coupon Code: adizero20 12/15: $50 Off TaylorMade RBZ HP Iron Set Coupon Code: rbzhp50 12/16: $15 Off All NIke Vapor X Stand Bags Use Coupon Code: vapor15 12/17: $20 Off All Callaway RAZR Black Ti Driver Use Coupon Code: razr20
  4. TM has let loose a first peak at their new TP line. http://tourdiaries.taylormadegolf.com/2013/11/first-look-tour-preferred-stay-tuned/
  5. SLDR vs. Covert At The TaylorMade Player Development Center Vancouver, BC Speed Review – In Slow Mo The Set UP Did you know I had a local TaylorMade fitting center? I didn't, but after a Tweet to the local rep I do now; there's one at University Golf Club. All I wanted to do was compare my current RocketBladez to the new SpeedBlade and I ended up getting so much more. So first lemme tell ya how it all went down: OK so THAT happened. Surely it couldn't get any better… OK, well, it does… Feel Like A Pro TM has appointed former Australasian & Canadian Tours Pro Andy Johnson because it's important to have someone running the show that makes you feel like you truly deserve to be there and what a treat he is. Anyways I'm sure it's like this at all the TM Performance Centers It's So Cool Look at all the gear, I feel like I'm in RP Jacob's basement ‘cept he has more drivers and putters. So ya it's cool. Everything one could need from shaft options to club heads is on hand for you to try to get the best fit possible. Andy then slows things down and really explains what is going to take place and what to expect. Then you hit balls while FlightScope records the data so Andy can make all sorts of adjustments. Now this is where it's handy to have someone who knows what they're doing with the best technology. The Process: Nike Covert vs. TaylorMade SLDR So in steps my current gamer Nike Covert Performance. I had a brief fitting at this year's golf show where my numbers once adjusted were off the charts. 291y average? I can tell you I don't put these kinda numbers up in the real world. ROUND 1: Covert 9.5* set to draw with stock Mitsubishi Rayon Kuro Kage Black 50 Stiff VS. SLDR 9.5 set to draw with Fujikura's Speeder 57g Stiff Results: SLDR out gunned the Covert by a few yards So Andy reviews the data and my swing (once again very important to have someone who knows his swings) then comes to a conclusion. My transition is quite fast and moving me to a heavier shaft with less spin should help the driver to lag more. ROUND 2: Covert 9.5* set to draw with stock Mitsubishi Rayon Kuro Kage Black 50 Stiff VS. SLDR 10.5 slight draw with Motore Speeder 6.3 67g Stiff RESULTS: ANDY LOOKS EXCITED!!!!!!! BOOM! *Add 10% to yardages due to 90% balls used MBP and MGS forever immortalized on the SLDR Experience LeaderBoard. The Wrap Necessary Custom Cool MBP Approves If you've never been properly fitted then you're truly missing out. If you're just getting into the game a properly fitted club can help you to advance and on the other end make a good player better. Quit messing around with the off the rack and go visit a Player Center near you. Special thanks to my Tmag rep Lance Antonenko and Andy Johnson for making this happen. http://taylormadegolf.ca/on/demandware.store/Sites-TMaG-CA-Site/en_CA/Fitting-Show?cgid=player-development-center Oh and what about that RocketBladez vs. Speedblade's? Well the custom component options for Speedblades haven't arrive yet, but I'm going back when they do so we can match my RBladez shaft for shaft etc. So expect a write up in weeks to come. But until then I may or may not have gained 6 yards using the same stock shaft *Note. MBP needs a SLDR now...
  6. OK, just like the title says....here are our Black Friday deals. And oh yeah, they are available NOW! For Starters, FREE SHIIPPING SITE-WIDE (Expires 12/2) Now, the deals (photos are linked)..... So you don't have to sift through everything, here are a few to show you.... Want to shop our Black Friday deals by category? Clubs Apparel Balls Bags Shoes Accessories If you see any Adidas apparel or shoes that you like, we'll automatically give you 15%, just put it in the cart! Don't see what you like? Click the Black Friday picture at the top to see all of our deals!
  7. I didn't realize when we were at the TM center last Nidine took some cool SLDR Rescue pics. So just because it's Friday, here ya go! Oh and BTW these feel great!
  8. A while back I had a chance to visit my local TM Performance Center and part of it was a driver fitting pitting my current gamer against a SLDR and this happened.... ROUND 1: Covert 9.5* set to draw with stock Mitsubishi Rayon Kuro Kage Black 50 Stiff VS. SLDR 9.5 set to draw with Fujikura’s Speeder 57g Stiff RESULTS: SLDR out gunned the Covert by a few yards ROUND 2: Covert 9.5* set to draw with stock Mitsubishi Rayon Kuro Kage Black 50 Stiff VS. SLDR 10.5 slight draw with Motore Speeder 6.3 67g Stiff RESULTS: BOOM! *Add 10% to yardages due to 90% balls used MBP and MGS forever immortalized on the SLDR Experience LeaderBoard. Kirk went on for 10 or so more Tweets educating the masses on a proper fitting. So things kinda blew up.... People were going nuts saying the Covert was not properly fitted and even more so the shafts were not equal therefore the tests were invalid. My argument was if the Covert had been fit by a Nike representative and he found my numbers to my optimal then how could said testing be invalid? Both companies had fit me to what they saw best. So since I'm a nice guy and love to give the people what they want I got a hold of some comparable Nike shaft offerings in an attempt to level the playing field. My Nike rep was able to get me 3 shafts: Fuji Fuel 60 S Oban kiyoshi white 65 S ProForce VTS 65 S After doing a fitting of all 3 shafts the Fuji Fuel was settled on as now "optimal", numbers looking great and most of all added distance. As I said before I hit the Covert straighter than any driver to date, but apparently it's all about the distance. Don't worry I hit the Fuji just as straight. OK enough blabbering you all just wanna know what happened. So on a cold and foggy evening I returned to the site of our last showdown. Numbers all around were down a good 10% thanks to the cold heavy air and my old bones squeaked as I tried to turn... Andy ran the SLDR again and tried both the Fuji Fuel and the Motore Speeder this time. In the end distance between the 2 shafts was pretty much a saw off, basically a half yard here and there. But for me the Motore in this set up is noticeably straighter so I'm sticking with it. Anyways we ran some tests and someone is already trying to steal my new catch phrase. #therewego So in the end here's where we're at. ROUND 3: Covert 9.5* neutral with stock Fuji Fuel 60 Stiff VS. SLDR 10.5 slight draw with Motore Speeder 6.3 67g Stiff The Final Results Are: That's still 14 yards. Hope this helps.
  9. I've now had a chance to spend a few sessions with the TaylorMade RocketBladez and the SpeedBlade irons. Thoughts, impressions and numbers in a Speed review coming soon...
  10. GET YOUR GHOSTS ON HALLOWEEN!!! Check out our scary good flash sale on ghost putters as well....
  11. Everyone say it with me.........RocketBallz-ier!
  12. I'm trying something new today, and I'm calling it The Tuesday Awesome. Why? Because I'm going to always post this awesome stuff on Tuesday. The thinking is that I get a lot of really cool stuff (some cooler than others) that may not always make it into a review, or even on to the website. Despite what you may think GolfSpy X doesn't exactly give me complete run of the place. We have conversations that go like this: Me: I've got this really cool hat I want to post on the website. X: You're not posting a hat. Me: But it's a really awesome hat. X: It's a hat, jackass Me: A really cool hat. X: No...JACKASS. Me: (sulking in corner) And you never get to see the hat or whatever else it happens to be. Technically we never argued about a hat, but I'm trying to make a point here. To be clear for the guys who worry about such things...these aren't formal reviews, there is no criteria other than I think it's cool. I'll tell you why I think it's awesome - and for the sake of expediency, I'll try and limit myself to 5 pictures. You don't have to think what I post is awesome. It's cool. I won't be offended. This is just stuff I like for a variety of reasons. So with all that out of the way, the inaugural Tuesday Awesome begins with: TaylorMade Ghost Tour Daytona 62 Custom Putter Why It's Awesome It's custom (Tour Black Shaft and a SuperStroke Grip) TaylorMade made it for me as a cool souvenier of sorts from my recent visit to TMaG HQ/The Kingdom I used it at Torrey Pines It's actually a very good little putter
  13. I suppose it was only a matter of time. Even though it (along with the new fairway) doesn't technically exist (no formal announcement), a TaylorMade SLDR hybrid has made an appearance on eBay [Click Here to View Auction]. It might be fake, it might not. Worth noting - this one is outfitted with a Stage 2 shaft, which tells us nothing, and doesn't have a SLDR headcover. I can tell you that custom shafts (SLDR graphics) can take longer to produce than the heads, and it's easier to make off with a head than it is a whole club. Unlike the fairways, this one has the matching blue SLDR weight ring.
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