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Here's the first of 4 for another installment of #MediaKitMonday. Nike is apparently back in the golf-specific eyewear category with their new X2 lens. According to the enclosed card... "The Golf X2 is further enhanced by Nike Max Golf Tint, A Patented technology that enhances the critical details of the fairway and green by suppressing unnecessary visual details, and amplifying the contrast between highlights and shadows on the green". I'm a huge fan of Oakley's G30 iridium (I don't play without them unless it's raining), and so I'm very curious about the new Prizm lenses as well. That said, the noticeable difference thus far (still snow, so no course time yet) is that the X2 doesn't bring the same warming effect as the Oakley lenses. It's certainly more neutral, and may even be cooling (again, not a ton of time with them yet). Anyway, until I get them on the course, here's a peak at the simple kit Nike put together.
Simple and straight-forward, it's the annual Freddy Couples Masters shirt from Ashworth. It's a what you see is what you get situation here. It's a PRIMATEC cotton shirt for those of you who prefer natural fibers. "We worked with Fred to create a timeless and classic golf shirt while developing an emotional connection to a place he holds dear," said Kristen Labate, Global Product Manager at Ashworth Golf. "We wanted to make something that was relaxed and approachable, just like him."
Although I've barely had time to play any golf in the first rendition of the adidas Boost golf shoe, the company is already offering up an interesting alternative, the asym energy boost. As the name implies, the asym is an asymmetrical version of what is, for me anyway, a very comfortable golf shoe. The idea behind the asym is that your feet work differently during the golf swing (different pressure points...that sort of thing), and so it makes sense to optimize the grip/spike/tread pattern for the individual role each foot plays in the swing. Worth noting, adidas isn't the first to try an asymmetrical tread pattern. Before Puma gobbled up Cobra, they sent me an asymmetrical shoe. Don't hold me to it, but I want to say that Geoff Oglivy one the Accenture match play wearing it...but again, I'm not 100% on that. Anyway, my recollection is that that wasn't nearly as aggressive with respect to how different the tread pattern was on each shoe. Again...still snow on the ground, but I'll get these out for some on course time as soon as I possibly can.