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Here's the first of 4 for another installment of #MediaKitMonday. Nike is apparently back in the golf-specific eyewear category with their new X2 lens. According to the enclosed card... "The Golf X2 is further enhanced by Nike Max Golf Tint, A Patented technology that enhances the critical details of the fairway and green by suppressing unnecessary visual details, and amplifying the contrast between highlights and shadows on the green". I'm a huge fan of Oakley's G30 iridium (I don't play without them unless it's raining), and so I'm very curious about the new Prizm lenses as well. That said, the noticeable difference thus far (still snow, so no course time yet) is that the X2 doesn't bring the same warming effect as the Oakley lenses. It's certainly more neutral, and may even be cooling (again, not a ton of time with them yet). Anyway, until I get them on the course, here's a peak at the simple kit Nike put together.
#MediaKitMonday comes a day late compliments of Nike Golf. This kit (as you can pretty easily figure out without me telling you) is designed to formally introduce the new 2015 TW Golf Shoe to the media. The included card tells the story (see below), so you don't need me to rehash it for you. There's nothing over the top here. The focus is on the shoes and the Nike Golf mantra #TheresAlwaysBetter. Optimistically, it will be a few weeks (few=6 to 8) before I can step foot onto McGregor Links for my first NY round of 2015, but you can be sure I'll give these a try when (if) the snow melts. Noteworthy about the shoe itself is that it's much more sneaker-style than previous models. While the inspiration for the shoe will always be what it was, Nike is clearly moving away from the idea of a golf boot...save the Lunar Bandon. Nike sent me a wide size (which is what I prefer), so other fat-footers like myself have options.