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Big news for TaylorMade and their Project [a] launch along with their push to be a serious player in the golf ball market: Based on last night's equipment counts, for the first time EVER, Titleist is not the #1 ball in play by amateurs. Amateurs is the reason why I put that '*' up there in the headline. As you might expect, Titleist remains the #1 ball (and likely by plenty) in use by the actual professionals on the course, but being able to claim #1 at anything, especially when what you're trying to push is a better ball for amateur players is actually something...maybe not a huge som