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Nike Golf is back with another in their Play In the Now Campaign. This time around they're promoting the new RZN (Black, Platinum, Silver, Red) golf balls. I had a chance to chat with Nike Golf President, Cindy Davis at the PGA Show, and she told me that the ball is the product she's most excited about for 2014. I hit the new ball under less than ideal conditions, and apart from offering significantly better feel than the previous generations of RZN, the way it holds its line in the wind is simply amazing. There's still an anti-RZN mindset out there (I get it...I had it right up until I tried the new balls), but what people forget is that it was Nike (not Titleist) that was first to market with a rubber ball. If RZN proves to be the next real deal, it will be much more difficult to render them a footnote next time around. Think what you will of Nike Golf and their gear, but apart from being brilliant, these campaigns show you exactly where Nike is compared to the rest of the industry. They haven't always succeeded but they're not the least bit afraid of defying convention with their products. I'm not sure what if any impact the Play In The Now campaign is having on those who don't generally embrace new technologies, or equally as important for Nike, don't view them as an authentic golf company (two sides of the same coin really). I'm already a believer in what Nike Golf is doing, so no need to convince me of anything, but the rest of you... Are these ads having any impact on you perceptions of Nike Golf?