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This came into the InBox today -- another entry into the soft ball category.... SRIXON INTRODUCES NEW SOFT FEEL GOLF BALLS: â€œTOTAL PERFORMANCE HAS NEVER FELT BETTERâ€ HUNTINGTON BEACH, CA â€“ June 21, 2016 â€“ SRIXONÂ®, a global leader in high-performance golf equipment and a brand Dedicated to Improving Your Gameâ„¢, is proud to introduce the new Soft Feel and Soft Feel Lady golf balls. Now in its 10thgeneration, the new Srixon Soft Feel golf ball provides even better feel on all shots, improved greenside spin and incredible distance and accuracy from tee to green. The new Srixon Soft Feel Lady golf ball features the same performance benefits as the Soft Feel with a slightly higher launch. The new Srixon Soft Feel is ideal for players that don't possess tour-level swing speed and who prefer softer feel. Thanks to three key innovations, Total Performance Has Never Felt Better: Â· Softer, Lower Compression Core. The Energetic Gradient Growth core in the new Soft Feel is dramatically softer. The result is a 60 compression golf ball that is 12 compression points softer than the previous generation. This means softer feel on all full shots without sacrificing the incredible distance and accuracy from tee to green. Â· Softer, Thinner Cover. The ionomer cover on the new Soft Feel is 11 percent thinner and 5 percent softer than the previous model, with the softest feel rating tested in the low-compression category*. The new cover provides more greenside spin and softer feel on all pitches, chips and putts. Â· New Aerodynamic Speed Dimpleâ„¢ Design. The new Soft Feel cover features the 324 Speed Dimple pattern, which combines greater uniformity of dimple design with better surface coverage. This dimple pattern lowers drag to produce a more penetrating flight and maximize distance on full shots. â€œSrixon has significantly improved the feel of the new Soft Feel golf ball while also managing to enhance performance. It's designed to be incredibly long off the tee with improved greenside spin, performance that will help any golfer that doesn't swing like a tour pro,â€ said Mike Powell, President of Sales & Marketing for Srixon / Cleveland Golf / XXIO, North America. â€œWe're excited that one of Srixon's most popular global offerings is even better â€“ consumers will be, too.â€ Srixon staff professional Peter Jacobsen is helping promote the Soft Feel. The trusted tour veteran knows not every golfer should play a tour-level golf ball. â€œThe Srixon Soft Feel is THE CHOICE for players who need distance and accuracy in a softer, low compression golf ball,â€ said Jacobsen. â€œTake it from someone who's seen a lot of people playing the wrong ball.â€ The new Srixon Soft Feel golf ball is available in two different color options, the new Soft Whiteâ„¢ and Tour Yellowâ„¢ for Visual Performanceâ„¢. The new Srixon Soft Feel Lady is available in Soft White and Passion Pink. They launch in North America on July 29, 2016, with a Minimum Advertised Price (MAP) of $19.99 per dozen.