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It's one of the most talked about equipment introductions of 2015 â€“ the new Ben Hogan irons and wedges made their debut at the 2015 PGA Show. And by all accounts, the new sticks flat out perform. The new iteration of the Ben Hogan Company is the brainchild of Terry Koehler â€“ the founder of Eidelon and SCOR wedges. â€œWe had lots of electricity around us, driven first by the reintroduction of Mr. Hogan's ideals to the game, the equipment and the business,â€ says Koehler, who spent time in the 90's as Marketing Director for the original Ben Hogan Company. â€œWe had countless golf p