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If you saw the pix (click here), you know I was lucky enough to attend the launch event for the new adidas Tour360 Boost golf shoe. Read the blog post on the event here. Going into it I thought it was a bit much for simply introducing a shoe. It is, after all, only footwear. adidas, however, wants you to think of your golf shoes the same way you think of your driver, irons or wedges -- as equipment, loaded with technology that can help you play better. That kinda surprised me, but there's certainly some technology in the shoe itself. But does it help you play better? That's the question on the table --- what do y'all think? Is a golf shoe a fashion accessory, a necessary piece of apparel or can it be an integral part of your equipment? What say ye?
Got to attend the launch event last night --- here's the press release. I'll have more details later today. Not sure about a $200 golf shoe - but adidas has been successful in that price range... adidas Golf Celebrates 10 Years of TOUR360 Franchise with New TOUR360 BOOST Footwear Re-Engineered 360WRAP, Full-Length BOOSTâ„¢ Cushioning Technology Headlines adidas Golf's TOUR360 BOOST Footwear Carlsbad, Calif. (December 11, 2015) â€“ adidas Golf, an industry leader in innovation, technology and performance footwear, announced today the release of the new TOUR360 BOOST, the next generation in the popular TOUR360 franchise. Building on 10 years of innovation, TOUR360 BOOST incorporates the latest footwear technologies, including full-length BOOSTâ„¢ cushioning, an improved 360WRAP, and a dual-density 10-cleat puremotionÂ® TPU outsole to deliver the next advancement in this iconic, game-changing franchise. First introduced in 2005, the original TOUR360 revolutionized golf footwear with never before seen performance and style. Named after its iconic 360WRAP, a midfoot support system that entirely surrounds the foot for exceptional stability, TOUR360 footwear has recorded 38 PGA TOUR victories and since its inception has sold millions of pairs of various models from the franchise around the world. TOUR360 BOOST is the next iteration in delivering the latest in comfort and performance innovation that golfers have come to expect from the TOUR360 franchise. â€œTOUR360 broke ground when it hit the market in 2005,â€ said Masun Denison, Director of Footwear at adidas Golf. â€œOur challenge in creating the next generation was living up to the TOUR360 name. We took everything we've learned in the last 10 years including visual cues from prior models while utilizing materials and construction innovation to take the TOUR360 BOOST to the next level. It's a culmination of years of technology, testing, insights and athlete feedback.â€ TOUR360 BOOST features full-length BOOSTâ„¢ cushioning in the forefoot and heel for maximum comfort and a re-engineered, lighter and more flexible 360WRAP saddle to allow for greater adjustability and adaptability. For the first time, the 360WRAP combines with a full-length outsole, made possible by a new TORSION TUNNEL technology that provides independent flexibility and control between the heel and the forefoot with the added benefit of enhanced arch support and traction. An advanced dual-density 10-cleat outsole features a harder perimeter TPU to house strategically-placed CenTraXion and thintechÂ® cleats and enhance lateral stability; while a softer thinner interior TPU allows for BOOSTâ„¢ expansion and unparalleled comfort. The new heel shape, inspired by adidas training and running categories, features an s-curve which follows and adapts to the natural contour of the foot for improved fit, while etc lining material reduces friction, moisture and heat â€“ delivering the optimal shoe climate for maximum comfort. Built on a Tour Performance Last for improved fit and comfort in the forefoot, the upper is made of premium leather and features climaproofÂ® technology for a rich look, a soft and comfortable feel, and lasting protection and durability. â€œI've always been a fan of the TOUR360 footwear,â€ said Dustin Johnson, PGA TOUR professional, adidas Golf brand ambassador and #8 in the current Official World Golf Ranking. â€œI have great memories wearing them during key wins throughout my career, and I can't wait to get them back on my feet and wear the TOUR360 BOOST next season.â€ In February, the TOUR360 BOA BOOST will become available and will feature our most advanced use of a BOAÂ® Closure System, an incremental pull and push structure located on the top center tongue. The BOAÂ®â€“integrated 360LOOP connected to the 360WRAP enables fast and easy micro-adjustability for a customizable and comfortable fit. Available January 8, 2016, the TOUR360 BOOST will be offered in six colorways and in medium or wide widths in the US at an MSRP of $200USD. TOUR360 BOA BOOST, will be available February 1, 2016 in two coloways at an MSRP of $230USD. For more information on TOUR360 Boost, visit adidasgolf.com, and join the conversation on Twitter, Facebook and Instagram for more exclusive content.