Jump to content

Search the Community

Showing results for tags 'ashworth'.

  • Search By Tags

    Type tags separated by commas.
  • Search By Author

Content Type


Forums

  • CONTENT CORNER
    • The Daily
    • Breaking News and Debate
    • Tour Talk
    • Viral Golf Content
    • Articles of Interest
    • Ask Me Anything
  • MEMBER COMMUNITY
    • Introduce Yourself/ WIYB (What's In Your Bag)
    • The 19th Hole
    • Golf Spies in Competition
    • Spy Meetups
    • General Q&A
    • Contests
    • Buy/Sell/Trade
    • The Cigar Lounge
  • PRODUCT REVIEWS
    • Official Forum Member Reviews
    • Unofficial Reviews
    • Past Testing Opportunities
    • Testers Wanted
  • THE EQUIPMENT
    • Spy News
    • Drivers, Fairway Woods & Hybrids
    • Irons & Wedges
    • Putters
    • Balls
    • Shafts & Grips
    • Tech Devices
    • Bags & Carts
    • Fashion & Style
    • Japanese Equipment
    • General Equipment Talk
    • Golf Technology
  • MYGOLFSPY UNIVERSITY
    • Fittings
    • Lessons, Drills, Mental Game, and Fitness Tips
    • Training Aids, GPS Devices, Apps, Accessories & More!
    • Club Making/Repair & DIY Projects
    • Golf Rules Discussion
  • COURSE REVIEWS + TRAVEL
    • Golf Courses & Travel
    • Course Reviews
  • FORUM CENTRAL
    • Staff Announcements
    • Suggestion Box
    • Bugs and Site Issues

Categories

  • New Members
  • Posting Tips
  • Forum Features
    • Forum Themes
  • Testing
  • Ask Me Anything

Find results in...

Find results that contain...


Date Created

  • Start

    End


Last Updated

  • Start

    End


Filter by number of...

Joined

  • Start

    End


Group


Twitter


Instagram


Location


Interests


Referred By:


Age


Swing Speed


Handicap


Frequency of Play/Practice


Player Type


Biggest Strength


Biggest Weakness

Found 19 results

  1. Some 1/2 zips look better than others....
  2. 8 colors. 1 choice. Stock up and save!
  3. An awesome polo for $16.99. These won't last long.
  4. 5 color options. Your pick. $49.99. Shop away!
  5. It's warming up and our prices are RED HOT (as usual).
  6. One of the best spikeless shoes on the market. Stylish too.
  7. Get some "exercise".
  8. 7 colors. We've got you covered.
  9. 7 colors, one price - $21.99
  10. 6 colors. Eat your heart out.
  11. Why do golfers wear two pairs of socks?
  12. For those perfect mornings on the golf course.
  13. Why can't we all wear shorts?
  14. As it turns out Ashworth is the Official Apparel Sponsor of the Presidents Cup, and so because mostly that's what Ashworth does, they sent me out a sample of some of what the USA Guys will be wearing. Ashworth has been the butt of many a jokes (some of the pretty clever actually) around here. The general gist is that Ashworth makes boxy cut clothing for boring old men (and slightly more interesting old men like Freddy Couples). While I probably wouldn't argue with the broader assessment, if you look at the progression from the beginning of the season until now, things are improving. The TMaG Empire as it were has big plans for the Ashworth brand. I suppose you could call it a rejuvenation project of sorts. I'm not at liberty to discuss the specifics - mostly because when apparel guys speak about what they're going for, some of it...most of it doesn't make any sense... "We're going for a westward breeze under a cherry blossom tree while sipping Sangria, on a cloudy Tuesday kinda vibe...rich purple and emerald tones" And I'm all...dude, it's a shirt. Not that's definitely not what I was told about Ashworth, but it illustrates that what you and I see as shirt and a sweater is actually part of a larger branding effort. While the Presidents Cup stuff doesn't begin to tell the whole of where Ashworth is heading (and lets face it, it's hard to get excited about a sweater), the more athletic cut of the polo offers a hint of where the brand could be heading. Beyond that, it's very much a team USA vibe (red, navy, white), with nary a suggestion of a westward breeze. Finally...because this is Ashworth, and because they sponsor Freddy Couples, and because the Presidents Cup is kind of a big deal (Ryder Cup Lite if you will), there's a hashtag for all you twitterers. #infredwetrust
×
×
  • Create New...