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The 2nd generation of AVX is released, full details in the Press Release below. Will be interesting to see if an already good ball is improved. FAIRHAVEN, Mass (Jan. 22, 2020) – The next generation of Titleist AVX is engineered for greater ball speed, longer distance and increased short-game spin – advancing the multi-component golf ball technology that has produced breakthrough results for golfers who prioritize distance and extremely soft feel. First introduced in the spring of 2018 following a comprehensive four-month test market, AVX was developed as a performance alternative to sit alongside Titleist’s industry-leading Pro V1 and Pro V1x models – offering the lowest flight, lowest spin and softest feel of the three premium performance offerings. From core to cover, every piece of the new Titleist AVX golf ball has been reengineered to deliver improved total performance from tee to green: • The engine of 2020 AVX – a larger, reformulated low compression core – works in combination with a redesigned high flex casing layer to deliver greater ball speed and low long game spin for more distance. • A new, thinner cast urethane cover – specifically formulated for AVX by Titleist Golf Ball R&D chemists – delivers increased spin and control for improved greenside performance. • The increased core size also produces an even softer-feeling AVX. New AVX, offered in both white and high optic yellow, is now available in golf shops worldwide. “In our ongoing discussions with golfers, we are constantly meeting players who tell us, ‘AVX is the ball I’d been waiting for,’ ” said Frederick Waddell, Senior Product Manager, Titleist Golf Balls. “At the same time, we’ve been able to lean on those golfers to better understand how they experience AVX and what we can do to help them shoot lower scores. The improvements to AVX are a direct result of their insights and the inventiveness of our R&D team to take this design to the next level – and we expect golfers to see better numbers across the board. The new AVX is faster and longer, it performs better around green, and delivers even more of the incredibly soft feel that golfers love about this product.” Every AVX is made by Titleist associates in the company’s state-of-the-art Ball Plant 3 manufacturing facility to the highest performance and quality specifications in the industry, ensuring the most consistent performance ball to ball, and dozen to dozen. 2020 AVX PERFORMANCE & TECHNOLOGY AVX delivers unmatched performance in a low compression, multi-layered construction through proprietary core, cover and aerodynamic technologies: • New, Larger Core Formulation generates high speed and low long game spin to drive more distance with exceptionally soft feel. • Redesigned High Flex Casing Layer promotes higher ball speed and lower spin on long shots for enhanced distance. • New, Thinner Cast Urethane Elastomer Cover System has been specifically formulated by Titleist R&D to provide greater ball speed and increased greenside spin and control. • Unique Catenary Aerodynamic Dimple Design delivers a piercing, low trajectory while providing a consistent ball flight on all shots. AVAILABILITY The new Titleist AVX is available in golf shops worldwide beginning Jan. 22. MAP $47.99.
New AVX is really something else. Long off the tee, very soft and what you'd expect from a premium Titleist ball around the greens. Really interested to see where this ball will fall in line with the 1/1X. Possibly their new flagship?? Anyone had a chance to try it? For now, its only available in Arizona, California and Florida as a test market. Here's a look inside the ball at the 3-piece layer construction: