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  1. Enter Here https://swee.ps/UBomty_EmnlWRs Take your golf game to the next level with everything you need to GEAR UP FOR GOLF. Full set of custom clubs from Ben Hogan Golf Ben Hogan Golf bag Ben Hogan travel backpack, umbrella. towel, and cap SYNLawn 3' x 8' putting green Shot Scope PRO LX Range Finder a pair of Sqairz Golf Shoes
  2. The Ben Hogan golf company and brand must be one of the most exciting prospects this decade to emerge from golf recently (I’m very fond of PXG too, but price point puts them out of reach for the average Joe). Just to confuse things, I game Mizuno and Titleist...
  3. Win the Ben Hogan "Play Like An Icon" Giveaway Valued at Over $6,834.00 Take your golf game to the next level with everything you need to "play like an icon". Full set of custom clubs from Ben Hogan Golf Ben Hogan Golf bag Ben Hogan travel backpack, duffel, and cap SynLawn Dave Pelz Greenmaker putting green system Shot Scope PRO L1 Range Finder Quantix golf balls (2 cases) Yeti rambler and can cooler Magellan waterproof cooler perfect for throwing in the back of your golf cart Assortment of nutrition bars and electrolytes $200 Golf Now gift card Enter bellow https://swee.ps/TXBPX_dOJbhLO
  4. Good afternoon everyone. I'm trying my hand at re-gripping this afternoon. With a little patience I think I can get it done. I don't have a garage or shop to work out of, but fortunately I remembered this countertop mountable vice that I got a few years ago. I will post a couple updates as I go.
  5. Official Forum Member Review Ben Hogan Ft. Worth hi Long Irons Wha's a long iron replacement, but not a hybrid? And not a "utility" club? And definitely not a driving iron? Well, it's a niche product, but a niche that seems to be growing this year. In this review, our crack, hand-picked review team will test out and give their thoughts on the Ben Hogan Ft. Worth hi long iron. Hogan says these irons are designed to be more forgiving than the long irons in their Ft. Worth 15 set, and we want to find out how well they fit into our testers' bags. As a treat, we've recruited three MGS veterans who reviewed the Ft Worth 15 iron and wedge set last year to get their comparative perspective - along with three new reviewers to give a fresh looksee. :et's get this party started! Here are the veteran testers: Jmikecpa: Stage 1 Stage 2 Stage 3 Sschaffer24 Stage 1 Stage 2 Stage 3 Mike Z Stage 1 Stage 2 Stage 3 And the new testers: jacustomgolf Stage 1 Stage 2 Stage 3 chershey Stage 1 Stage 2 Stage 3 Bryan S Stage 1 Stage 2 Stage 3 And awayyyyy we go......
  6. As some of you know I am moving soon and I need to clear out some of my equipment that isn't currently in my bag. First up is my Ft. Worth Black irons. This set is 4-PW with Dynamic Gold X100 shafts and stock Ben Hogan Lamkin Z5 grip. This set was used for a review but was by no means abused during testing. Looking to sell for SOLD.
  7. Please join me in congratulating our five testers: US: DPattGolf PMookie poprockncoke UK: Jon Brittain CAN: TravisClarke (5) TESTERS WANTED!!! Ben Hogan Ft. Worth Black Irons In the words of Peter Wolf - don't touch the knobs 'cause I think we're gonna have some fun with this one.... ​This year marks the 65th anniversary of the Ben Hogan Company. The brand has has plenty of ups and more than its share of downs, but it's still with us and as a brand, it still maters. With three new product launches this year, Hogan has firmly reestablished itself as a brand to be reckoned with, and we have a unique opportunity for 5 lucky forum members to test, review and keep a set of the sexy, new Ft. Worth 15 Black irons. TESTERS WANTED: The Ft. Worth Black, with its rugged Diamond Black Metal finish, is most definitely a player's iron. It's a 1025 forged blade, and Hogan says it gives the better player the feel, accuracy and consistency his or her game demands. We're looking for 5 of you to test the Fort Worth Blacks and let the MyGolfSpy Community what you think! This review opportunity is open to any golfer in the US, Canada or the UK. Sorry lefties - this one is for your right-handed brethren only. HOW TO APPLY: We take our Forum Member Testing quite seriously here at MyGolfSpy, and it's imperative you apply in the right place - which is right here in the Forum and NOT back in the blog. To be eligible, please tell us - in this thread - the following: First name and home state/province Age and handicap Your current iron set/makeup Thanks for applying! We'll be announcing the testers in this thread next week, so make sure to check back to see if you've been selected. Good luck!
  8. (4) TESTERS Announced: Ben Hogan Equalizer Wedges Another week, another review opportunity for you, fellow Golf Spies! And we think you're going to really like this one. There's been plenty of chatter here and in social media on the new Equalizer wedges from Ben Hogan. 1025 forged, enhanced V-Sole, Progressive Center of Mass - there's a lot here to get you intrigued, and we want four of you to test, review and keep a 3-wedge set of Hogan Equalizers, and let us know if they're the real deal. TESTERS Chosen: Four of you will be chosen to review a 52-56-60 set of Equalizers with your choice of shafts offered by Hogan. In addition, Hogan will tweak the lies and swing weights to fit your specs. And if you need the lofts adjusted a degree or so, they'll do that, too. This review opportunity is open to any avid golfer in the US and Canada. HOW TO APPLY: As you all know, we take our member reviews pretty seriously. You'll be asked for a full two-month commitment to take these things to the range and the course, and follow a detailed template to write up a thoughtful, detailed and - most importantly - honest review. To apply, tell us in this thread (and ONLY in this thread!): First name/Home state or province Current wedges Short game strengths/weaknesses Current handicap The Testers have been selected. Please congratulate!! DDRyan Tommc23 KCLeo12 GeekingGolf
  9. From today's InBox -- very similar the Bridgestone's program. Seems like a smart move as Hogan continues to inch forward... Ben Hogan Golf Equipment Company Launches Club Demo Program _______________________________________________________________________________ FORT WORTH, Texas, January 3, 2018 -- Ben Hogan Golf Equipment Company, LLC, manufacturer of premium golf clubs and golf bags, announced today it has launched a Demo Program to allow golfers to try its premium line of golf clubs before they purchase. "We understand that many players want to touch, feel, hold and, most importantly, hit new golf clubs before buying them," said Scott White, President and CEO, Ben Hogan Golf. "We are completely confident that when golfers compare Ben Hogan irons or hybrids to their current clubs, or other clubs they may be considering for purchase, they will prefer premium Ben Hogan products." In recent months, the Company reorganized and implemented an innovative 'factory-direct' distribution and pricing strategy. The Company remains committed to producing the best-performing and best-feeling golf equipment in the world, and now sells Ben Hogan Golf Equipment direct-to-consumers exclusively online at www.benhogangolf.com. This distribution model allows the Company to offer serious, avid golfers the high-quality Ben Hogan products they have come to expect from the Company at factory-direct prices with no retail mark-up. The Demo Program is simple and easy and provides golfers with the opportunity to try Ben Hogan products at no risk or obligation. The golfer can choose the model(s) and shaft they would like to try from the drop-down menus shown on the website. At this time, demo availability is limited to products with 'stock' lengths, lies and grip specifications. The customer's credit card will be charged only $20.00 for round trip shipping, and a deposit will be held on the card until the clubs are returned. A pre-paid UPS Ground return label will be included in the box. The golfer has fourteen days from the date of order to try the clubs, then return them to the Ben Hogan Golf Equipment Company. Demo club availability will change on a daily basis. According to White. "We know that serious, accomplished golfers understand technology and appreciate the performance of our award-winning clubs, and we are pleased to give them the ability to easily demo our clubs to determine which model works best for them. Unlike other scenarios where clubs are hit into nets or at a manufacturer-specific Demo Day, we want to give the golfer the ability to test our products at his/her leisure, at their own course or range. We want to make this process easy and minimize any stress like high-pressure salespeople and Tech Reps." About Ben Hogan Golf Equipment Company Ben Hogan Golf Equipment Company manufactures premium golf clubs and golf bags, and is committed to continue Ben Hogan's reputation of innovation, performance and classical designs. The company is based in Fort Worth, Texas, Ben Hogan's longtime home and the site of the original Company which opened in 1953. The Company offers their premium products online at www.benhogangolf.com exclusively. By eliminating the retail "middleman", the Company's cost structure is minimized and consumers are able to purchase high-quality golf equipment at factory-direct prices. To learn more about Ben Hogan Golf, please visit www.benhogangolf.com.
  10. I was told by SWMBO that some of the the golf equipment clogging up my garage has to go. It's not easy letting go, but I thought I'd give the fellas at MGS first crack. First up is my '99 Hogan Apex/Apex Plus flow set. These are legit. They have spined TTDG S300's and mixed grips. Set is Apex blades from 7-E and Apex Plus cavity irons from 4-6. I'd call the condition a solid 7/10. Grooves are clean. These have the normal bag chatter that you would expect from a nearly 20 year old set of forged irons. Sold Asking $100 +10 to cover some of the shipping. I'll add more as I get time. I also need to find a home for a couple of putters that do not get along with me. One is a 34.5" Evnroll ER1. This club is great. Just not for me. I cannot get used to the speed. Condition is a very solid 9/10. Comes with headcover, but no ball marker. (fell off mid round) SOLD I am after $250 + $10 to help cover shipping. PM me with questions. The last thing I have for now is an MLA Tour Mallet. 35" in nearly new condition. There are no weights. I lost them. Sorry. Replacement weight kits are available from MLA for $30. Comes with headcover. Looking for $125 + $10 for shipping. Thanks for looking!!!
  11. Thanks to undershooter for finding this one... Ben Hogan's website is back up -- sort of. Seems like the old boy isn't dead yet. Just swapped texts with Hogan CEO Scott White - he says the website is back up so Hogan can continue to sell clubs direct to consumers. "The phone has been ringing off the hook by "serious golfers" who are just now realizing our situation and want to buy clubs," White told me. "We're trying to raise short-term operating funds via the sale of existing inventory, while attracting new, long-term investors simultaneously. It's a challenge!" White says it's still he company's intention to emerge from its voluntary Chapter 11 bankruptcy as a leaner, more efficient and profitable entity. To that end Hogan has moved into a much smaller space - Callaway's old Tour Shop offices - and they're making clubs daily. If you go to benhogangolf.com, most of the website is functional, but importantly the "Buy Now" function is inoperative. White says that's because the Buy Now function is tied to its old system, which they're no longer using. If you want to order clubs, it'll need to be either by phone (844-52-HOGAN) or via email -- customerservice@benhogangolf.com There's still a pulse - maybe no much of one, but it's a pulse.
  12. I was talking to Ben Hogan Golf today about a question regarding the VKTR hybrids that I am testing, and I changed the subject to the SCOR wedges. I remembered a post by @revkev in the short game struggles thread... I was told that Ben Hogan Golf has a deal for loyal SCOR wedge owners. For every club you buy to replace your SCORs, Ben Hogan Golf will give you $50 trade-in. So, if you replace 4 SCOR wedges, they will give you $200 off your new purchase. This offer is only available through Ben Hogan Golf and not through stores. If you are thinking about replacing your SCORs, the TK wedges might be a good replacement as they have the V-sole like the SCORs.
  13. (6) Testers Wanted!!! Ben Hogan VKTR Hybrids Hybrids are funny clubs. For some, hybrids are true long iron replacements: easier to hit and designed for a specific distance. For others, hybrids are really just min-fairway woods intended for maximum distance. The Ben Hogan Company says its new VKTR's, while no slouch in the distance department, really are long iron replacements because, after all, #precisionisback! Testers Wanted: Even though the name sounds like a Cold War-era Soviet tank, Hogan says its VKTR is designed with the better player in mind: a tour-inspired head shape that gets progressively smaller as the lofts get higher, 4 moveable weights to create the shot shape you want and a very Hogan-like 11 different lofts to dial in the distance you need. How do these new Hogan hybrids stack up against the big boys? We're looking for 6 of you to try out (and keep) a set of two VKTR's and tell us what you think. How To Apply: MyGolfSpy needs 6 avid golfers to test and review the VKTR hybrids. As you know, we take our equipment testing very seriously here at MGS, so please read the following instructions very carefully. In this thread, tell us the following: 1. Your name, home state and current handicap 2. What 2 lofts would you like to test (If you need help, visit Hogan's Online Performance Center) Easy as can be! We'll be announcing the testers in this space next week. Good luck!
  14. The Ben Hogan Company has officially launched its new Online Performance Center -- the relaunch of the online HoganFit program. We shared a preview with you last week, but it's now officially launched for the rest of the world. It's important to remember that it's just an online fitting tool, and not in any way intended to replace an in-person fitting with a professional fitter. Here's a link. And here's the press release: The Ben Hogan Golf Equipment Company Introduces the “Online Performance Center” Company's proprietary technology now provides precise iron, wedge and hybrid fittings FORT WORTH, TEXAS, June 8th, 2016 – The Ben Hogan Golf Equipment Company today announced a significant expansion of its online HoganFit™ clubfitting process. A visit to the new Ben Hogan Online Performance Center first offers each golfer a complete Bag Mapping Analysis, which provides an insightful look into the actual technical aspects of the golfer's current set make-up. From there, the golfer can choose to see “Ben Hogan Solutions” in a virtual clubfitting experience to re-working any aspect of their set make-up. Once the Bag Mapping Analysis is completed, the golfer can choose from any of four areas of fitting: • WedgeFit™- Recommends the exact matrix of Ben Hogan TK wedges to seamlessly blend to the golfer's current iron set, selecting from the Company's offering of 20 individual lofts from 44 to 63 degrees. • IronFit™- Prescribes Ben Hogan FT. Worth, FT. Worth hi combo or PTx irons based on the golfer's preference for distance, forgiveness, and workability, with each set accurately matched to the golfer's launch angle tendencies and preferences. • HybridFit™- Prescribes the right loft matrix of hybrids to optimize gapping and long-range performance, choosing from eleven different VKTR hybrids from 17 to 27 degrees of loft. • HoganFit™- Offers a full-bag custom solution of irons, wedges and hybrids, based on each golfer's individual preferences and skills, with the goal of optimizing performance through the entire bag. “Our company's values and our passion for precision are founded on Mr. Hogan's relentless pursuit of perfection,” said Terry Koehler, President/CEO of The Ben Hogan Golf Equipment Company. “Our new Ben Hogan Online Performance Center is very sophisticated and is the first step to optimizing a golfer's ‘tool box' for better golf.” The entire Ben Hogan product line is based on giving each golfer the exact loft matrix in their hybrids, irons and wedges that will optimize their tee-to-green performance. The Company's commitment to precision is illustrated by the fact that each of the three iron models is crafted in every loft of iron from 20 to 47 degrees, which can be configured into any of four different sequences to fit any golfer's launch tendencies and preferences. The TK wedges are available in every loft from 44 to 63 degrees, and the VKTR hybrids in any loft from 17 to 27 degrees. “Ben Hogan was meticulous in the way he did everything,” explained Terry Koehler. “We believe he would be very proud of the extremes we have taken to provide golfers with this level of precision in assembling just the right set of clubs to get the most out of their own hard-earned skills. “We created the Online Performance Center's Bag Mapping Analysis to illustrate to any golfer the disparate loft gapping throughout his or her set that is the result of the industry's relentless pursuit of distance at any cost. From that understanding, golfers quickly appreciate how we have applied our technologies to re-align the set for improved accuracy and distance control, which leads to better shotmaking.” The Ben Hogan Online Performance Center can be found at BenHoganGolf.com.
  15. (6) TESTERS WANTED!!! Ben Hogan PTx Irons What should a Game Improvement iron actually do? Let you get away with bad swings? Or maybe, you know, help improve your game? Testers Wanted The new Ben Hogan Company says there's a big difference between shot improvement and true game improvement. Shot improvement lets you get away with mistakes, but game improvement mitigates your mistakes while giving you enough feedback to help you strike the ball better today, tomorrow and next week. Hogan says its new PTx irons not only forgive you your trespasses, but through feedback will help you in your journey to become a better ball striker. MyGolfSpy wants 6 of you to help us see if that's true. How To Apply: Hogan is providing MyGolfSpy with 6 sets of the new PTx irons for our readers to test and review (and keep). We take our club testing very seriously, so please read the following instructions carefully. To review the Hogan PTx irons: 1. Visit Ben Hogan's website and check out the PTx irons 2. In this thread, tell us your first name, home state/province, current handicap It's that easy! We'll announce the testers in this thread next week, so make sure to visit this thread again to see if you're chosen!
  16. Found this in the InBox the other day -- they do a nice job on their monthly newsletter. Worth subscribing to if you haven't already.... Click here to check it out.
  17. (3) Testers Wanted!!! Ben Hogan FT. WORTH hi Long Irons So let's say you're one of those golfers who can't hit long irons like Jason Day, but who also tends to hook any hybrid made slightly to the left of Bernie Sanders. Kinda limits your options, doesn't it? A New Kind of Long Iron: The Ben Hogan Golf Equipment Company thinks it has something that could help the hybrid-hating long iron-phobics out there – the FT WORTH hi. Hogan says the FT WORTH hi is a hollow-bodied long iron that has the look of a forged player's iron but with enough perimeter weighting to provide just the right amount of forgiveness. Does the FT WORTH hi sound like something that could help your game? We need three of you to test them out and let us know. HOW TO APPLY: MyGolfSpy is looking for 3 golfers to test and review the new Hogan FT WORTH hi irons. Each tester will test (and keep) a set of 3 hi's, ranging from 20 to 31 degrees. We take our testing very seriously, so please read these application instructions carefully: In this thread, please tell us the following: 1. Your first name and home state/province 2. Your current handicap 3. The longest iron you're comfortable hitting It's that simple! We'll be announcing the testers in this space June 10th. For more information on the FT WORTH hi long irons, click here and here. https://www.youtube.com/watch?v=77YDdCrLBjQ
  18. Got this in the Inbox this week - great stuff for Hogan-files... The President's Forum - Why We Do Things Differently April 2016 From the day we determined we would be bringing the Ben Hogan brand back to golf, we knew we must look to the past to see our future. Mr. Hogan founded his company in 1953 with the promise to craft "the finest golf clubs that could be made," and that they would be "like a fine piece of jewelry." Those principles built a legacy for producing the finest players' irons in the game, and a string of innovations ranging from the first light steel shafts (Apex) to the first game improvement forged irons (Edge). We agreed that those standards that served golfers so well would guide us as we rebuilt the company Mr. Hogan founded and nurtured for over forty years. As we took stock of what the golf club industry has become, we determined that we would follow a different set of rules. We would ask golfers what they really wanted, and give that to them. Millions of the most serious golfers told us they already hit their irons far enough, but they don't hit greens as often as they would like, and they don't have the distance control that precision iron play demands. They told us they were frustrated with their inability to hit their wedges consistent distances and with controlled trajectories. That high-face shot that goes nowhere was costing them strokes. They were confused and frustrated by the vast array of different bounce angles, each one claiming to be better at one kind of lie or swing than another. In other words, they wanted to hit real golf shots. They wanted to work the ball higher and lower as the situation defines the shot needs. They wanted to hit draws and fades, knockdowns and spinners. Reliably carve a few yards off of an iron or wedge shot at will. They told us that was what the game of golf was really all about. So we created a totally different approach to the design and crafting of irons and wedges - and now hybrids, with more to come. We engineered each club to have just the right amount of forgiveness, without compromising the responsiveness that better golf requires, or the forgiveness that all of us need now and then. We designed and crafted each club around the principles of golf club performance that will never change: Mass behind the impact zone is imperative to feel and performance Proper loft gapping and launch angle fitting will get more out of any golfer's game The highest quality manufacturing processes will ensure that every golfer - from tour pro to recreational player - will get all that can be delivered in a golf club We invite you to experience how these values and principles can affect the clubs you play, and how you play them. Other articles in this issue: Getting to Know Mr. Hogan Lessons from Mr. Hogan Product Spotlight Tech Talk The President's Forum
  19. Posted this already in the PTx iron forum but thought I would start a new thread for the hybrids (I don't know if this is good forum etiquette). I am in the market for a new one and the offerings from Hogan look really interesting. Love the design. http://www.benhogangolf.com/hybrid
  20. It's one of the most talked about equipment introductions of 2015 – the new Ben Hogan irons and wedges made their debut at the 2015 PGA Show. And by all accounts, the new sticks flat out perform. The new iteration of the Ben Hogan Company is the brainchild of Terry Koehler – the founder of Eidelon and SCOR wedges. “We had lots of electricity around us, driven first by the reintroduction of Mr. Hogan's ideals to the game, the equipment and the business,” says Koehler, who spent time in the 90's as Marketing Director for the original Ben Hogan Company. “We had countless golf professionals, and even industry people, tell us ‘thank you for bringing Ben Hogan back to golf.'” Koehler describes bringing back the Hogan brand as a “labor of love.” Whether it's moving the Hogan Company back to Fort Worth or bringing back the iconic Hogan signature to the new irons, Koehler has a keen sense of history and the Hogan legacy. That sense of tradition, however, is in sharp contrast to a very non-traditional approach to the new irons and to today's golf market. Terry shares his goals, ideas and the challenges the new Ben Hogan Company is facing in today's “5 Questions.” MGS 5Q's: The new Hogan irons were the buzz of the PGA Show. But why did you decide to go with the non-traditional loft numbering system instead of the traditional iron numbering system? Are you concerned that might cause some confusion for the golfer while on the course? Terry Koehler: Let me start with your second question. It's no more confusing than any new set of irons. Your new lofts will be different than your old ones, so you have to learn a whole new distance chart regardless, but that only takes a few rounds. With our approach, you are simply orienting a distance to a loft number, rather than a ‘6' or ‘8.' As to why we did it, we saw it as the only way to bring real precision back to the irons category. Haven't the numbers on irons been rendered relatively meaningless to the golfer, when the loft of the ‘six-iron,' for example, in the 2015 product lines range from 34 degrees all the way down to 27, with shaft lengths also varying by an inch or more? With everyone trying to make the longest hitting six-iron, lofts have been compressed at the long end of the set, and widened at the short end. The ‘typical' set of irons has 4 clubs to cover lofts from 21-30 degrees, and only three from 35-45 degrees. So the golfer – whether a tour pro or recreational player – has less at least twice the distance difference between his short irons as with the longer irons. I cannot find a way to make sense of that, if your goal is to play precision golf. Look at it this way; Mr. Hogan had seven clubs in his bag that went less than 160 yards. The modern tour player has only three or four. But the tour players hit almost 2/3 of their approach shots with an eight iron or less. Our research indicates most recreational players do as well. Why would anyone want only 1/3 of their clubs for 2/3 of their shots? The Ben Hogan Fort Worth 15 irons re-arrange the gaps to be more consistent from club to club, and maybe even tighter as you get close to the green. We essentially cover the range of 20-45 degrees with seven clubs instead of eight, so that you can also put a “true” pitching wedge of 48-51 degrees back in your bag. That club has been lost for decades. MGS 5Q's: Golfers may be reluctant to shell out $150 per club for a set if irons they can't try first – how large is your network of pros/fitters currently? What does your business model bring to the table for those pros and fitters compared to other brands of irons? What will the fitting process be like? How does the online “HoganFit” work? TK: You are absolutely right, and we wouldn't expect them to do that. We just launched the new Ben Hogan irons and wedges, and had tremendous interest from the golf professional and retail network. We are now building that network, but it will take time to get hundreds or thousands of Ben Hogan facilities in place. We ask for a little patience. We will begin shipping demos to our accounts in late March, and will go as fast as we can. If any golfer would like to demo the new Hogans, they can contact us to see where the nearest fitting center is located. As for our fitting model, we're focused on providing the golfer a complete experience, so we will be providing full sets of demos in various shafts to our accounts. We believe a golfer should be able to hit long irons, mid irons, short irons and wedges before they pull the trigger. It is not realistic, in our opinion, that you can hit the six-iron only and know that set of irons is for you. We will also have a fitting system that allows the golfer to determine the shaft, length and lie that fits them best. The HoganFit process will provide the golfer with a full bag “map”, or analysis of their current set make-up and its challenges. From data collected by measuring real golfers' actual distances, we can pretty accurately project a yardage chart based on the set make-up and strength profile of the golfer. HoganFit will show them how they can select the correct set of lofts in their new Hogans so that they have consistent gapping from long irons through wedges. This cannot be done without offering every single loft from 20-63 degrees. Our standard choice of shafts is the KBS Tour V for standard weight steel, the KBS Tour 90 for lightweight steel and the UST Mamiya Recoil for graphite. All are available in a range of flexes to allow any golfer to get what they want and need. We will stock and offer most of the popular shafts for custom orders, and will build a set of ‘Hogans' on any shaft a golfer wants through special order. Our focus is on the golfer and taking care of their preferences. MGS 5Q's: What are your market share goals for 2015? What are your planned product lifecycles? Will you be changing the line yearly or every other year? Are you planning to expand into hybrids, FW's and drivers? Is there a timeframe? TK: We are brand new, so we really don't have any hard goals. We will be ramping up into increasing levels of production capacity as the year goes on. It's already obvious that we will be working hard to keep up with demand, and a reasonable wait is likely in these early months of our introduction. We don't know how large we can be, but it will be driven by golfers' desire to own the most precise scoring tools ever made, not by some arbitrary market share target or distribution model. Our singular focus is on the golf clubs, and the golfer who is going to play Hogans. As for product lifecycles, we don't have a plan to replace a product until we can genuinely make it better. Why replace a product that still works better than anything it is up against just because it is a year old? There are millions of golfers out there that want the same things – performance and value. We will continue to give them just that, and we will only alter or introduce products when we have something better to offer. As far as other offerings are concerned, we have many things in development at this time, and will roll out each of these when we have something that we truly believe will outperform the other options in the marketplace. We have no hard timelines. We believe there are many things that can be done in pursuit of the most precise clubs on the market that golfers are not being offered. In our view, golf is about making the ball go exactly where you want, how you want. The Ben Hogan Company will always be focused on that precision element of the game. MGS 5Q's: On our forum the reaction to Hogan is varied based on age – older guys like me, who remember the Hogan legacy and have actually seen “Follow The Sun,” are VERY excited. Younger golfers are much less so – what's your battle plan for tackling the two different demographics? TK: This is not about ‘nostalgia', but rather building better golf clubs for those who share our ideals that golf is a game of accuracy. If you play the game, you want to hit better shots more often. It doesn't matter how old you are or what your handicap is. ‘Better golf shots more often' – that is the allure of this game. And we have built the most precise irons and wedges ever. Accurate and forgiving. But actually, we had a lot of interest from younger golfers. That was the only surprise to us, really. The quest for precision knows no age limits. All these young guns are long. The only way to separate yourself from the pack is to be more accurate as well. This approach to irons and wedges – not just the lofts, but the entire weighting design – will deliver better accuracy and just as much forgiveness as any clubs on the market. If golfers try them, they will see for themselves that Hogan technology is genuine and real. In the end, it's all about the product. Does it perform as promised and deliver value? We believe the new Hogans do that better than any other. 5 MGS 5Q's: How would you describe the opportunity and challenge of bringing the Hogan line back to life? What would Mr. Hogan say about the state of the golf equipment industry today? What would he think of today's marketing? What would he think of the clubs you've created? TK: That is the toughest question you have asked. Mr. Hogan was my childhood idol, and along with my father, the man I looked up to most. In the 1990s, my time at Hogan allowed me to meet people who worked directly for Mr. Hogan, and I learned more about him. Since that time, I've always had a “Hogan wall” in my office, to provide inspiration. So in the summer of 2013, I made the call that changed my whole life, and that of many around me. We have over 130 years of experience on our team of people who worked for Mr. Hogan. We have surrounded ourselves with people who knew him on a personal level so that we could honor his legacy in the most accurate manner. This is not just some “brand” we are dealing with here. This is a real man's legacy. We take that very seriously. The opportunity is enormous, and the challenge rather daunting. Not because of market share or financial gain, but because of who Mr. Hogan was to so many, and to us. The first measure of any and every decision we make is simple. Would it make Mr. Hogan proud? If the answer is yes, then it is probably the right thing to do. As for what Mr. Hogan would think of the industry today? I can only guess, of course, as he's not here. I sure would love to ask him those questions myself. First, I think he would see this strengthening of lofts rather puzzling. To him, it was always about precision, the ability to place the ball where you want it, and get it there in the right manner. How far you can hit a ball with a given club is based on your skill and strength profile. Some people are longer than others. Fine. But that shorter hitter who is in command of his or her ball is a match for anyone. When Mr. Hogan started his company, it was with the simple statement that he thought he could make a better golf club. That drives us as well. So we believe he would be very proud of us for taking this approach to precision, given today's equipment environment. The most flattering comments we receive are those from people who knew him and his equipment, when they say, “Mr. Hogan would be proud.” If we continue to have that as our goal, we will be just fine.
  21. Picked up pieces, rumors and what to look for from Ben Hogan in 2016... Look for an addition to the Fort Worth 15 iron offering - specifically an option for easier to hit long irons. Sources say the long iron options will be available in the 20-31* range and should make for a nice "combo" set -think Nike Pro Combo-ish New long irons will be unique to the Fort Worth 15 line, so as not to be confused with... A completely new iron set - a more forgiving forged cavity back compared to the Fort Worth 15's New iron will most likely to be situated between AP1 & AP2, or Cally's Apex and Apex Pro sets You'll also see a hybrid offering, with weight adjustability throughout. All these will be shown at the PGA show Release date for the irons is early April, hybrids sometime in May They'll also be offering a Pro Tour Staff Bag, and does that mean there may eventually be Pro Tour Staff? No word on that yet... Interesting first year for Hogan -- they hit some bumps in the road and changed a few things. They're in some retail stores now - which they said they weren't planning on doing. Outlets include the PGA SuperStore, Edwin Watts, 2nd Swing, Golf and Ski Warehouse in New England, and a few others.... So, what are your thoughts on Hogan's first year, and expectations for year 2?
  22. Hogan just announced a Masters-themed contest - in honor of Mr. Hogan's two Masters victories, they're joining Lamkin and KBS in giving away two Augusta-themed iron sets...
  23. Just cruised over to the Hogan website -- they've active the order-taking portion for the general public. Click here to go to the website. Once I went through the HoganFit process and got my "prescription," I found this little nugget... Jeff Harris, the Marketing director, told me last week that this is very important to them, especially as they start up and work toward building a fitter network. He says they want you to be happy with what you buy, especially if it's over the internet, and they'll do what it takes. The manufacturing area is gearing up - I"m guessing they'll be able to keep up with orders initially as they set up their mass production area. It's going to be what Steve Dreyer, the director of operations, calls a 'monorail" system. He ran production for the old Hogan company and originally designed the monorail system to improve quality, consistency and inventory over the piecework process they used before.
  24. Business travel has its advantages -- paying a visit to the Ben Hogan Co. HQ this morning. Will be meeting with Jeff Harris, their director of marketing...let me know if you have any questions for him...
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