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Don’t know if anyone has posted it before, but I just saw Vice golf balls being sold in my local Target (picture attached). Seems to me that this changes the idea and brand around Vice golf. A few of my thoughts below: How will this affect price? We all know stores require a cost markup to increase margin. Plus, their main value proposition is that it’s a premium for “half the cost” of the other guys. If they keep the same price, how would that affect quality? They would have to cut costs somewhere. How will these balls stack up when they are next to the big leaders in the shelf? We also lose the main cost saving opportunity of buying in bulk. Very curious to see what you all think as well.