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Press Release from Puma PUMA Golf is excited to announce a multi-year agreement with four-time major winner Ernie Els. As part of the partnership, Els will serve as a global ambassador and wear PUMA Golf footwear during his professional events. Els will wear PUMA’s IGNITE PWRADAPT and NXT family of shoes on Tour. The PWRADAPT family of footwear features a cutting-edge traction system with 3-dimensional traction pods and responsive cushioning with IGNITE Foam, for the ideal blend of industry-leading technology, style, comfort and performance. A Comfort Construction mesh bootie replaces a traditional tongue for improved fit, comfort and support, while the PWRFRAME, an ultra-thin TPU frame, is strategically placed in high stress areas on the shoe’s upper for lightweight support and enhanced stability that golfers need to play well on all surfaces and slopes. “I’m excited about this new relationship with PUMA,” comments Els. “I’ve been wearing their golf shoes since the start of the year and honestly I feel like it’s really been a factor in me catching some form of late. I just feel more grounded with these shoes, like it’s giving me a firmer foundation in my swing. What I also like is the shoe combines stability with lightness and comfort. That’s a tough trick to pull off, but the guys at PUMA have nailed it. I’m very happy to be part of the team.” “We are honored to have Ernie wearing our footwear and representing our brand on Tour. He is an icon in the international golf world, with an exemplary career both on and off the course, and a huge global presence. We’re excited to welcome him to the PUMA family,” said Dan Ladd, Senior VP of Sales & Marketing, COBRA PUMA GOLF. See attached for the full press release with additional details. Reach out with any questions! In honor of the partnership announcement, PUMA made him some custom shoes to wear as he tees-it-up at this week’s RBC Heritage.
Heading to Florida Monday for an ECCO golf shoe launch event -- it's the new SS17 series. Do you guys have any questions for ECCO? Ernie Els will be the spokesman - cannot wait to see The Big Easy swing a golf club in person. Next to Freddy Couples he has to most enviable swing I've ever seen. We should be able to get some time with him -- any questions you like me to ask Ernie? The event will be at PGA National in West Palm Beach on Tuesday - weather permitting we might be able to get a few holes in. There will be some Periscope broadcasting going on, so give me a follow on Twitter if you want to catch the play by play!