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I was just looking at the Titleist website and the retail price of their golf balls... Dayuum!. It got me to thinking that speed of play is slowing in an inverse relationship with the increasing cost of balls. At nearly $5 for a ProV1, it's no wonder guys are diving into thickets head first and waist deep. We've discussed and debated lots of other reasons for slow play, but I believe this may be a significant factor. I know even in my own group in Yuma a couple of the guys are hell bent on not losing their balls. So long as we're not holding up those behind us, I help hunt for as long as we can get away with it, but I have often said "enough, we've gotta move on". According to the Titleist website, their balls are purchased/played 7x more than the nearest competitor. I have no reason to doubt that as I find Titleist brand balls by at least 4:1. Even at $3+/ball, I think more often than not the 5 minutes field hunts are as much to save money as for the stroke. Thoughts?