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Showing results for tags 'marketing gimmick?'.
Callaway teams with Boeing to speed up XR16 drivers | This is the Loop | Golf Digest This partnership was creating lots of buzz around the office and coffee stations but I was in the throes of finishing up my 30 year career and our pending move from WA to MT... golf was virtually non-existent at that time for me. Still, I did pick up some bits and pieces of what was going on, read a couple of articles (maybe this one?), and thought perhaps this should be my next equipment upgrade... for nostalgia if nothing else. That didn't happen and I instead picked up a used Callaway Razr-Fit as my upgrade from the GBB. Then, in 2018, I joined MGS and was selected to test the G410P - which has been my gamer since. This morning, I stumbled into an article that included the "XR-16" and got to wondering whatever did happen with this product launch? Was it successful? Did the XR-16 find its way into lots of bags? Was this mostly a clever marketing scheme by Callaway... "the driver that changed the driver" . As with most golf equipment related questions, one needs venture too deep into the weeds to get the scoop, the low-down, the skinny, the truth digest... Based on the MGS reviews, this driver was barely average and only made it into 2 of the 4 testers bags. The full market reviews seem much better with the driver averaging 4.5/5 stars. Is this a good example of the skewed ranking by folks who just dropped $400+ on a new driver and don't want to admit it was a poor investment? Did anyone else game the XR16? Anyone still playing it? With a decent shaft attached, these appear to still be fetching the better part of a $150 bill. I kind of feel like I'm obligated to at least test one .