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HUNTINGTON BEACH, Calif. — Aug. 26, 2020 — SRIXON®, a global leader in golf ball performance, announces the launch of the next generation of SOFT FEEL and SOFT FEEL LADY golf balls. Building upon Srixon’s continued success in the golf ball market – with more than 30% growth in market share year-to-date versus last year* – the new SOFT FEEL and SOFT FEEL LADY golf balls are now available in North America. “This is our 12th generation SOFT FEEL golf ball, putting us at the forefront of the low-compression distance ball category,” said Brian Schielke, Marketing Director at Srixon. “With thi