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HUNTINGTON BEACH, Calif. — Aug. 26, 2020 — SRIXON®, a global leader in golf ball performance, announces the launch of the next generation of SOFT FEEL and SOFT FEEL LADY golf balls. Building upon Srixon’s continued success in the golf ball market – with more than 30% growth in market share year-to-date versus last year* – the new SOFT FEEL and SOFT FEEL LADY golf balls are now available in North America. “This is our 12th generation SOFT FEEL golf ball, putting us at the forefront of the low-compression distance ball category,” said Brian Schielke, Marketing Director at Srixon. “With this new model, we’re excited to give golfers our longest SOFT FEEL to date, in a ball that maintains the signature feel golfers expect from a SOFT FEEL.” The all-new SOFT FEEL features Srixon’s softest FastLayer Core. Yet this softer core is more resilient, snapping back into shape more quickly after impact for added ball speed, while dramatically reducing long game sidespin for increased accuracy. SOFT FEEL’s low compression design and soft, thin cover provides all-around performance with distance off the tee, and increased greenside spin that all players crave. With the 338 Speed Dimple Pattern, the new SOFT FEEL cuts through the wind for longer, straighter shots from tee to green. For the player that values feel most of all, the all-new SOFT FEEL from Srixon delivers on its namesake. Key Technologies: FastLayer Core: With a soft center that gradually transitions to a firm outer edge, the FastLayer Core gives Soft Feel incredible feel and great distance off the tee. 338 Speed Dimple Pattern: Speed Dimples reduce drag at launch and increase lift during descent to deliver better overall distance, especially in windy conditions. Soft Thin Cover: Provides that pure, soft feel that defines SOFT FEEL, while adding enhanced greenside spin on those tough pitches and chips. The Srixon SOFT FEEL, offered in Soft White and Tour Yellow, and SOFT FEEL LADY, offered in Soft White and Passion Pink, are now available in North America at a MAP of $21.99.