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TITLEIST INTRODUCES NEXT GENERATION T-SERIES IRONS New Material and Processes Power Advanced Precision, Exacting Performance and Unrivaled Feel CARLSBAD, Calif. (July 29, 2021) - Revolutionary changes in the evolution of the Titleist T-Series advances the company’s mission of producing the world’s best irons. Titleist has been the most played iron on the PGA Tour for 16 of the last 17 years, including each of the last seven seasons. Not only is Titleist on pace to extend its favored status on the PGA Tour, the T100 continues to be most played iron model by the world’s best since its tour introduction at the 2019 U.S. Open. The new T-Series iron family features new materials, processes and refinements that power exacting precision, performance and unmatched feel. The new T-Series irons includes four models – T100, T100•S, T200 and T300 – which will be available for fittings starting today and available in golf shops globally beginning August 26. “The new T-Series irons represent another step forward in Titleist iron design and technology,” said Josh Talge, Vice President, Titleist Golf Club Marketing. “With these new irons, across the board, every detail matters. They provide the best precision and performance in their respective iron category with stunning aesthetics and feel. Golfers don’t buy an iron ‘line’, they want specialization, and that’s what each of these models offer.” “T-Series irons are designed to provide precise control for any player who wants to score lower,” said Marni Ines, Director, Titleist Irons Development, Golf Club R&D. “From form to feel to function, every aspect of these irons is crafted towards the golfer being consistent from their first shot to their last throughout every round. Whether it is the T100, T100•S, T200 or T300, every iron is individually engineered to help the golfer deliver a strike where they can see and feel pure performance.” T100 | THE MODERN TOUR IRON For the better player who is looking for Precision Control and Unrivaled Feel The refinements found in the new T100 model are the product of continuous feedback from some of the best iron players in the game, including Jordan Spieth, Will Zalatoris, Sungjae Im, Cameron Smith, Garrick Higgo and Jessica Korda, among many others. It is the most played iron model on the PGA Tour for a reason – and with tour-validated improvements - now has even more reasons to stay on top. A ‘player’s iron,’ the new T100 offers more precise flighting and control, fully forged feel, a more versatile sole design, and plays like the commanding and consistent field favorite it is on tour. The T100 irons are designed with a new Tour-preferred brushed chrome finish. T100 | PERFORMANCE AND TECHNOLOGY New Tour-Designed Sole: By working with select tour professionals and in collaboration with the Vokey Design wedge team, Titleist engineers developed a new variable bounce design - less bounce in the heel and more bounce in the toe - that provides better turf interaction and improved feel. The design has been overwhelmingly validated by some of the world’s best ball strikers. Better Tungsten for Better Balance: Utilizing a denser version of tungsten (D18) weights in the heel and toe of the 3-7 irons for greater mass efficiency, and a brazing process used in aerospace construction, Titleist engineers were able to eliminate weld points and be even more precise with CG placement and produce high MOI in a ‘player’s iron.’ Refined for Greater Consistency: The new T100 face features a continuous cradle construction that creates a seamless striking surface and more uniform leading edge. A proven, fully forged, dual cavity supports the face construction. The 3 through 7-iron faces were redesigned to impart slightly more spin for improved shot-shaping and increased control. The 8-W are forged with one-piece 1025 carbon steel. QUOTING MARNI INES: “What sets these irons apart from the competition is the precision and feel they provide the golfer. Irons are scoring clubs and it is important to the T100 player to hit their number and hit it more consistently. With that as a priority, we took the best performing iron in the game and made it better by adding high density tungsten, which is the engine of our iron designs. It allows us to put the CG where it needs to be, provides stability and builds up MOI. The way this new T100 is engineered also allows us to keep that blade-like profile these golfers desire which is so important for confidence when looking down at their club.” T100 COMPONENTS AND SPECIFICATIONS T100 3 4 5 6 7 8 9 P W Loft 21 24 27 30 34 38 42 46 50 Lie 61 61.5 62 62.5 63 63.5 64 64 64 Offset 3.4 3.1 2.8 2.6 2.3 2.0 1.8 1.5 1.3 Length 39.00” 38.50” 38.00” 37.50” 37.00” 36.50” 36.00” 35.75” 35.50” STEEL FEATURED SHAFT: True Temper AMT Tour White Ascending Mass Technology: 3g per club (106-130g) Low launch, low spin GRAPHITE FEATURED SHAFT: MCA Tensei White AM2 Ascending Mass Technology: 2g per club (94-108g) Low launch, low spin GRIP: Golf Pride Tour Velvet 360 with white paint fill and black flat cap PRICING: $186 MAP/club and $1,299 MAP/7-piece set (Steel) T100•S | THE FASTER TOUR IRON For the player who wants the exact look and feel of a Tour iron, but wants to hit it farther The T100•S now boasts an even closer connection to everything the world’s best players prefer in the T100 – only more. Featuring a fully forged feel, Tour-shaping, a more versatile sole design, and precise flighting – the new T100s is engineered with 2* stronger lofts and a new Muscle Channel that produces enhanced ball speed and launch while preserving precise touch, control and stopping power. It’s the Faster Tour iron. T100•S | PERFORMANCE AND TECHNOLOGY Same Tour Shape. Only Faster: The new T100•S head dimensions exactly match the specs of the T100, with the exception of being engineered – not bent – 2* stronger. The T100•S features the same fully forged face, backed by an innovative Muscle Channel that adds both speed and launch. At impact, the T100s feels amazingly similar to the T100 with the only difference being added distance. Better Tungsten for Better Performance: Utilizing denser D18 tungsten weights and a brazing process used in aerospace construction, the T100•S irons feature the same precise CG calibration as T100. Weight savings from the Muscle Channel are shifted to produce even lower CG and higher launch, resulting in outstanding MOI and increased ball speed from a solid, fully forged design. Refined for Greater Consistency: Like the T100, the new T100•S face features a continuous cradle construction that creates a seamless striking surface and more uniform leading edge. This small, but impactful shift, separates the precision of Titleist irons production from the competition. A proven, fully forged, dual cavity supports the face construction. The 3 through 7-iron faces were redesigned to impart slightly more spin for improved shot-shaping and increased control. The 8-W are forged with one-piece 1025 carbon steel. QUOTING MARNI INES: “The uniqueness of the T100•S comes from the fact that we engineered the 2* stronger loft into the iron rather than just bend them. The reason for this is to keep the integrity of the sole and optimize its performance through the turf. That would be lost by simply bending a T100. In addition, the ‘S’ represents ‘speed’ and the new Muscle Channel delivers it through the long and mid irons by providing longer distance, tighter dispersion and higher angle of descent for greater consistency and scoring opportunities. It has the same look and feel of the T100 but longer flight for those who want it.” T100•S COMPONENTS AND SPECIFICATIONS T100•S 3 4 5 6 7 8 9 P W Loft 19 22 25 28 32 36 40 44 48 Lie 61 61.5 62 62.5 63 63.5 64 64 64 Offset 3.4 3.1 2.8 2.6 2.3 2.0 1.8 1.5 1.3 Length 39.00” 38.50” 38.00” 37.50” 37.00” 36.50” 36.00” 35.75” 35.50” STEEL FEATURED SHAFT: Project X LZ Loading Zone Technology: Allows the player to load the shaft more for increased energy transfer while also getting a unique feel Low launch, low spin GRAPHITE FEATURED SHAFT: MCA Tensei White AM2 Ascending Mass Technology: 2g per club (94-108g) Low launch, low spin GRIP: Golf Pride Tour Velvet 360 with white paint fill and black flat cap PRICING: $186 MAP/club and $1,299 MAP/7-piece set (Steel) T200 | THE TOUR’S DISTANCE IRON For the player who wants distance help, without sacrificing looks, forged feel, trajectory or stopping power The T200 iron evolution represents the biggest shift within the T-Series family. With 10 different patents utilized in the new T200, it is Titleist’s most advanced iron ever. Titleist Golf Club Research and Development took all the best of the previous generation T200, then streamlined the Max Impact technology, utilized denser tungsten weighting, and updated the shape with reduced offset, a thinner topline and shorter blade profile. The result is a sleek look with stunning distance. Every element of the multi-material construction is engineered to create maximum speed with Tour-validated feel and distance control. T200 | PERFORMANCE & TECHNOLOGY Power Packed Design: Every component of the multi-material hollow body construction contributes to the long, consistent distance of the T200. The improved Max Impact Technology (Max Impact 2.0) now includes a core support design and an enhanced high resilience polymer core that improves both off-center speed and mass efficiency at impact across a forged, high COR SUP-10 L-Face Insert. Multi-Material Body: An engineered muscle plate contributes to precision sound tuning and saves weight which is optimized in the new, streamlined 17-4 chassis. A shorter blade length, less offset (same as T100), narrower topline and thinner sole, provides a tour-inspired look and feel while delivering maximum speed and distance. Better Tungsten for Better Progression: Utilizing denser D18 tungsten weights in the 3-7 irons for greater mass efficiency, and a brazing process used in aerospace construction, Titleist engineers were able to position the CG more precisely for maximum benefit in every club – from fast, forgiving, high launching long and mid irons to accurate, precise short irons. QUOTING MARNI INES: “Many golfers want the benefit of advanced technology in an iron – and the T200 is our most advanced iron yet - but they don’t necessarily want to see it. All of that ‘Max Impact’ technology - and more - is now ‘under the hood’ in the new T200, so it looks and feels like a Tour-played iron but has the game improvement qualities preferred or required by this golfer. With the evolution of Max Impact, we were able to include an Engineered Muscle Plate that allowed us to free up weight and add lightweight polymer and over 100g of high-density tungsten to the design. The result was extremely high MOI properties at Tour inspired blade lengths which allows the iron face to return more energy to the golf ball on off center shots and produce tighter dispersion and more consistent distance.” T200 COMPONENTS AND SPECIFICATIONS T200 4 5 6 7 8 9 P W Loft 22 25 28 31 35 39 43 48 Lie 61.5 62 62.5 63 63.5 64 64 64 Offset 3.1 2.8 2.6 2.3 2.0 1.8 1.5 1.3 Length 38.50” 38.00” 37.50” 37.00” 36.50” 36.00” 35.75” 35.50” STEEL FEATURED SHAFT: True Temper AMT Black Ascending Mass Technology: 3g per club (95-116g) Mid launch, mid spin GRAPHITE FEATURED SHAFT: MCA Tensei Blue AM2 Ascending Mass Technology: 2g per club (74-88g) Mid launch, mid spin GRIP: Golf Pride Tour Velvet 360 with white paint fill and black flat cap PRICING: $186 MAP/club and $1,299 MAP/7-piece set (Steel) T300 | THE ULTIMATE GAME IMPROVEMENT IRON For the player who wants high launch, long distance, and forgiveness they can count on The player’s game improvement iron, the new T300 continues to be powered by updated Max Impact technology that maximizes speed across a new variable face thickness (VFT) design. The extremely forgiving mid-sized, fast, cavity-back design includes a 40 percent increase in tungsten that improves CG placement for optimal launch, spin and high MOI. The size and shape of the T300 is designed to provide confidence, while a new chrome plated finish provides a premium look. T300 | PERFORMANCE & TECHNOLOGY Muscle Under the Hood: Locked behind the T300 badge lies a hidden power source - Max Impact 2.0. A Cantilever Core Support Structure features a new high resilience polymer core, delivering maximum speed and distance control. Better Tungsten for Better Performance: The high-density tungsten (D18) weights are utilized in the heel and toe of the 4-7 irons for greater mass efficiency. In addition, Titleist engineers were able to add 40 percent more tungsten than was in the previous generation T300 through a brazing process applied from aerospace construction usually reserved for Tour-played irons. This contributes to a solid-feeling, advanced design that produces the optimal balance of launch, distance and forgiveness. Thinner Where it Counts: The T300 now employs a High COR Variable Face Design that is thinner towards the heel in the long and mid irons to improve performance at what is traditionally one of the least effective strike points. QUOTING JOSH TALGE: “The T300 is the ultimate Titleist game improvement iron. It is for the golfer who wants high launch, long distance and forgiveness, and wants to see the technology they are using. This model utilizes the Max Impact 2.0 technology which is featured in a sleek, clean package at address for which Titleist irons are known. The design team retained the offset, shape and size, but was able to add 40 percent more tungsten to this iron, precisely lower the CG and meet the performance needs of this golfer.” T300 COMPONENTS AND SPECIFICATIONS T300 4 5 6 7 8 9 P W48 W53 Loft 20 23 26 29 33 38 43 48 53 Lie 61.5 62 62.5 63 63.5 64 64 64 64 Offset 5.4 4.7 4.2 3.7 3.2 2.7 2.2 1.9 1.9 Length 38.50 38.00 37.50 37.00 36.50 36.00 35.75 35.50 35.50 STEEL FEATURED SHAFT: True Temper AMT Red Ascending Mass Technology: 3g per club (95-107g) High launch, high spin GRAPHITE FEATURED SHAFT: MCA Tensei Red AM2 Ascending Mass Technology: 2g per club (54-68g) High launch, high spin GRIP: Golf Pride Tour Velvet 360 with white paint fill and black flat cap PRICING: $143 MAP/club and $999 MAP/7-piece set (Steel) T-SERIES ON TOUR: Many of the world’s best players – including Jordan Spieth, Justin Thomas, Cam Smith, Garrick Higgo and Jessica Korda – have added new T-Series irons to their bags since the new models debuted on tour in late June: • Jordan Spieth put a full set of new T100’s (4-9) immediately in play at the Open Championship, his first start after the new models were introduced on tour. He promptly opened with a 5-under par 65 en route to four consecutive rounds in the 60’s and a runner-up finish. Quoting Spieth: “The sole just glides through the ground so nicely. With the added bounce off the toe and the reduced bounce in the heel similar to the wedges that we have on those grinds, it just allows for some consistency when you get a little bit off. The idea that you can be on uneven lies and have it kind of make up for that, and then if you get in the rough and have it not drag as much, but instead slide through just as easily, that’s where we see the improvement in these irons.” “I don’t understand why you’d play any other iron to be honest. I joke around, ‘I’m not good enough to play the blades,’ but in reality, I think we’re just being smarter. I think we’re just like, ‘Oh, we can actually hit every shot that a blade can hit.’ But that chance that we mishit them – which we’re going to mishit a few shots in a round, even in a great round, the idea that it does carry that bunker and you make birdie on a hole where someone has to get up and down for par – I mean, it could be the difference in a tournament.” • Spieth, Justin Thomas, Charley Hoffman, Garrick Higgo, Adam Scott and Bernd Wiesberger were among several players who also added new T200 2-irons to their bag at Royal St. George’s. • Jessica Korda was one of the first players to hit final T-Series prototypes during a trip to the Titleist Performance Institute in early 2021. She put her new T200 4-iron and T100 (5-9) irons right in the bag at the LPGA’s Marathon Classic. Quoting Jessica Korda: “They’re just really pure. It’s like I’m hitting blades, but you’re not. I loved how solid they felt. The height on them is incredible. It’s exactly what I’m looking for, especially in the longer irons. “The consistency is what I look for. Because when I’m standing over the ball and I need this thing to travel a number that I have in my head, and I can rely on that and just be like, just make a good swing, it takes so much of the guesswork out of it and it makes you commit to the shot more. I don't change often. It has to beat what I have, and this is really nice. To be even better, to help me hold greens like I need to with the longer irons, especially going into par fives, it's really, really nice.” T-SERIES FITTINGS: Titleist believes in a holistic approach to its irons which includes three key dimensions: Distance, Dispersion and Angle of Descent. Every T-Series iron is designed for maximum performance in these the (3) areas. An authorized Titleist fitter will help the golfer find the combination of T-Series models to unlock their ability to hit the golf ball longer and closer to the pin. Golfers can find a Titleist fitting location beginning today by visiting www.titleist.com
So today culminated my couple day visit to Carlsbad, and what a way to wrap it up. I spent over 1/2 the day at TPI getting fit then meeting with some of the Titleist brand people. It was simply the best fitting experience I've ever had, and some of you know I've had some pretty darn good ones before. But from the expanse of the facility, over 30 acres of hitting areas from a 400 yard hole with actual fairway bunkers and lining it to replicate the actual teeing off on a hole, to multiple putting greens, a couple short game areas, it was incredible to take in. That's not even mentioning the full fledged fitness center inside where the performance evaluation is done. I was met at the entry by Joey, who knew my name and welcomed me and showed me to the locker room, where a locker with my name awaited. After dropping a few things off in the locker we made our way through the tour. In addition to the above, i was able to watch a bit of some ball testing that was going on...and guess what they were using a robot just like the MGS Study did. I can't say much about that testing but it was pretty cool to see the high arching perfectly struck 5 irons going 200 yards down range right at the target. Needless to say, I didn't see any more of those type shots during the day. After I got warmed up by hitting some shots with my clubs we began getting some trackman numbers. I had my usual pedestrian numbers that were as follows IRONS My current Irons G700 with Alta CB Sr Flx 1/2 over and 3 degrees up. SS 73.6 ball speed 94 mph for a 1.29 smash Spin was low at 4182 carry of 134 peak height of 68 and landing angle of 43. As has been discussed in some threads here, we amateurs often say we hit the ball too high or at the very least, high enough. Then when at times we will see numbers like that 68 feet and realize we aren't hitting it high enough. We started with the T300 and also tried the CNCPT 01. There wasn't a huge number difference in the number between the two and my contact with the T300 was much more consistent as the CNCPT has an even wider sole than the T300 and that works against me. The overall numbers for the T300 were SS 71.3 ball speed 95.1 for a smash factor of 1.33. Spin was up to 5790 carry of 136 height was 72 and landing angle of 44.5. So not a huge difference except for one area, the smash factor. If you noticed my swing speed dropped but ball speed went up a bit due to the better contact. There was a reason for the decreased ball speed. The specs of the T300 are standard length and standard lie. The 1/2 over was causing too inconsistent of a strike and i hit some shots fat, leaving them 10 or more yards short. With the stock length I was hitting it much more flush. The 2 degrees upright was causing the heel to hit the turf first on some shots, causing the face to shut down and result in a smothered pull hook. I had wondered where that shot came from on occasions..ha Glen feels as I get more confident with the T300 I might regain that 1mph or so in club speed, he sensed I was trying to be too precise in my strike with the T300. He was probably right. Going with a stock lie, again allowed for much cleaner and more consistent contact. We even flirted with a 1/2 inch SHORT shaft and 1 degree Flat. But the shaft felt a bit heavy--unbeknownst to me he had put a heavier shaft in to account for the shorter length, and there was a bit too much fade for both of our liking, So I'm now stock/stock/stock...Yee haw, that make buying selling much easier...LOL DRIVER Current Driver TS1 10.5 Fubuki 45g Sr. Flex. Most know I've loved this driver since getting it in June. I'll save all the details, It's the right driver for me, but I did better with a 9.5 loft and changed the setting from A3 to B3, which is a bit more closed. My spin in the original setup was in the mid 4500's. and too much fade. The changes lowered the spin to 2700 and was a straight to very slight cut shot. I picked up 8 yards of carry and 17 yards total. Here's the part that blew me away. Glen said to me, "You just bought a driver this summer, I don't want to tell you to turn around and buy another new one. If you will leave this driver with me, I'll find a home for it, and send you a new 9.5 out with the same shaft." He looked to see if he had a new 9.5 on hand and he didn't only the fitting ones. How awesome is that. Fairway Wood & Hybrids Current Setup G410 3,7 and 9 and 5 hybrid. Again anyone who followed my posts or progress in the PING Long Game Testing, knows how much these have helped my game this year and how confident I am in them. Well to make this section short and sweet, after gathering numbers from my 7 and 9 woods, Glen had me hit a Titleist 7 wood just for Sh$%^and Giggles, as I was getting 1.49 smash factor consistently with the 7w and my ball speed had stayed within 1.5 mph on each shot, the perfect consistency he said. So after hitting a few good shots with the TS2 7W that had pretty much identical numbers, he told me the only reason for me to get that would be if I wanted a Titleist, but said my current set up was as good as I could get. How's that for honesty, no trying to spin the numbers or tweak anything to show the Titliest is better. He just commented that I am a very good FW player and what currently have works for me. WEDGES Current SM7 54 and 58, and PING Glide 50 This one was fun and interesting. He had determined my pitching wedge distance was probably right at 100 to 105 yards based on my iron data. So we went to a different teeing area across the complex and set up on a tee box 100 yards from a flag on the front part of a green. I hit 3 very solid shots with my set PW and he was impressed. He gave me the PW to the T300 and I hit two pin high within 5 to 10 feet and pulled the third one a bit. He said enough there. ha Then we moved up about 15 yards to 85 and he gave me the GW and more of the same. I was feeling it with these wedges. Then this part was interesting. He gave me a ball told to walk up to a spot short of the green and drop the ball at a distance I get a lot of. I waked to a shot I eyed balled that I have a lot and dropped the ball. He asked what club I would hit with this shot, I said the 54 and he gave it to me, lasered it at 45 yards. He asked how I would play it, I said probably fly it 3/4 of the way and let it hit stop and release the last few yards. I hit the first two practically perfect but then I hit 3 in a row fat...egads!! He said, ok we can fix that. Then he asked me other than bunker or flop shots over a bunker what do I use the 58 for. I told him when I'm about 10 yards off the green and there is a front pin about 5 yards or so. So I like to hit a little 15 or 20 yard hit and stop shot. He said, OK I want to see that. When I hit the first two exactly as I described to 2 feet. He turned to Josh and Corey who were watching and said..."Looks whose teaching the short game clinic" So the only change we made with the wedges is he felt my 54 with the M grind and 8 degrees bounce wasn''t forgiving enough. He said to quote Bob Vokey's favorite saying..."Bounce is our friend" He said we need to go F grind and 12 degrees bounce. I hit that from the 40 yard shot and it felt much better and I didn't have any fat shots. So that concluded it. And I was pretty spent after hitting shots for going on 3 hours. But the time literally flew. We chatted a bit, then Josh and Corey took me out to what they said was a well earned lunch Best Day Ever! Here's a bunch of random shots. One thing that I failed at and anyone who has done a fitting can probably relate, and that was getting photos during the fitting. I got so wrapped up in hitting the shots then listening to Glen dissect them, I just didn't think about it. Don't know who the other two are, but that's ok, they probably had no idea who I was One of the fairways getting some early morning acquaintance An indoor hitting bay that hits out to the fairways, only used on the rare days the weather doesn't permit. A recently over-seeded fairway, they will alternate fairways to keep them all pristine. This is where they will do the 4D motion capture as part of the Performance Evaluation Fitting, 27 high speed cameras capture everything you do and the ball does These are some members of the player testing panel. Much like our Most Wanted Testing, local area guys who have signed up to come in and test new and prototype equipment and balls to give them real world feedback. So when MGS tells the doubters that they use real golfers for club tests as do most of the OEM's they meant what they say. The nicest boardroom I've ever seen. How does anyone concentrate on the meeting in a room like this...ha The most pristine putting and practice bunker green I've ever seen. The area where my fitting will be done My first target...easy eough This is taken from a balcony on top of the clubhouse area where they will entertain or just generally hang out and realize it doesn't get much better than this. My new best friend...Josh Talge VP of Marketing for Clubs Glen Mahler...the man is a legend at Titleist The obligatory Ocean View Selfie!!