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This one has been talked about in small dark corners of the equipment nerds universe for a bit now, but it is sure to create a lot of buzz at the PGA Show this week, something very new and different for Titleist. Press Release From Titleist FAIRHAVEN, Mass. (Jan. 20, 2020) – The new easy-launching, super distance Titleist T400 irons are designed to provide moderate swing speed golfers with the most forgiving Titleist experience possible. Available for fittings Feb. 27 (and in golf shops March 27), the new Titleist T400 irons utilize an advanced split sole design, super-thin face and wide body, hollow head construction fortified by extreme amounts of high-density tungsten to help golfers effortlessly launch it higher and hit it farther. The addition of T400 to the strikingly new line of Titleist T-Series irons – joining the T100, T100•S, T200 and T300 models – ensures that every player is able to experience the engineering ingenuity and breakthrough performance that has made Titleist the longstanding #1 iron on the PGA Tour. “T400 is the super distance Titleist iron. This club is engineered to get the ball in the air and launch it as far as possible, even when the strike isn’t perfect,” Josh Talge, Vice President of Marketing, Titleist Golf Clubs. “There are so many golfers, particularly players with moderate swing speeds, who can benefit from this technology. T400 gets the absolute most out of your swing while still providing the playability of a Titleist iron along with that look, sound and feel that dedicated players demand.” T400 PERFORMANCE & TECHNOLOGY Designed to help moderate swing speed players score lower, the new T400 irons maximize performance on every shot through the following key technologies: • Wide body shape with advanced Split Sole design provides optimal turf interaction for a smooth and easy strike. • Hollow head construction produces an extremely high MOI that maximizes forgiveness on off center shots. • Extreme High-density tungsten weighting (up to 100g per head) creates a low CG, working in combination with a super-thin forged SUP-10 L-Face Insert (5-7 irons) to produce explosive launch off the turf. • Progressive set design – with progressive blade lengths, sole widths and hosel lengths – delivers optimal CG positioning with preferred shaping through the set. • Lightweight materials – with stock grip and shaft options – promote increased swing speeds for longer distance. FREE TRIAL & FITTINGS Beginning Feb. 27, golfers can experience the performance of T400 irons by attending a Titleist Fitting and Trial event (including Titleist Thursdays), being held at hundreds of locations nationwide. To find an event, or book a free T-Series iron fitting with a Titleist Product Specialist, golfers can visit https://www.titleist.com/fitting/appointments. LIGHTWEIGHT STOCK SHAFTS & GRIP T400 offers premium lightweight graphite and steel aftermarket options to help moderate swing speed players maximize performance. The Mitsubishi Fubuki MV IR – MV stands for “Maximum Velocity” – produces higher ball speed through its ultra-lightweight iron-specific graphite design. The steel True Temper AMT Red offers tour-proven ascending mass technology, with lighter long iron shafts for increased launch and speed and heavier short iron shafts for control. • Graphite: Mitsubishi Fubuki MV IR | Mid-High launch, mid spin | 50g • Steel: True Temper AMT Red | High launch, mid-high spin | 95-107g (3g per club) In addition, Titleist offers an industry-leading number of custom shaft choices, many at no upcharge. T400’s 43-gram stock grip, the Golf Pride Tour Velvet 360 Lite+, weighs in 9 grams lighter than the T-Series stock Tour Velvet 360 model. T400 AVAILABILITY New Titleist T-Series T400 irons will be available in golf shops worldwide beginning March 27, with fittings beginning Feb. 27. • Steel: MAP $185.50 per club ($1299/set of 7) • Graphite: MAP $199.50 per club ($1399 /set of 7) ON THE WEB https://www.titleist.com/golf-clubs/irons/t400