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Cooperative Member Reviews! Bridgestone 2014 Ball Lineup

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2014 Bridgestone B330/B330RX Lineup Member Testing

 

12 of our forum members have been testing the latest tour line Bridgestone balls for some time now. Rather than have every one of them post a 3 page dialog about what they thought about a golf ball, we had them answer several questions so we can get an collated overview.

 

This first post is about the preconceptions of Bridgestone balls. Some of us feel pretty strongly about which ball we use, others barely remember which one they just hit. So each of our testers answered a series of questions to find out what was important in a ball and what their thoughts on Bridgestone were before they received their balls.

 

The process began with each of our testers went through the BFit Online Fitting from Bridgestone:

 

http://www.bridgestonegolf.com/product/ball-selection-guide

 

Our testers were then grouped into the following categories for their full reviews based on which ball they were fit for:

 

B330RX

B330

B330-S

Rickkimbrell

Fozcycle

Txgolfjunkie

SeeRed

Revkev

BestGrips

Lefty

RoverRick

BK in Texas

Rickles

Sluggo42

dushler

 

No one was fit for the B330RX-S balls...

 

BUT, each tester received two dozen balls: one from the series they were fit from and one dozen from the other ball in the series. For example, txgolfjunkie received one dozen B330 and 2 dozen B330-S balls. Foz received one dozen B330RX and one dozen B330RX-S balls.

 

bridgestone_212.jpg

 

Preconceptions of Bridgestone balls

 

The overall preconception of Bridgestone before this test was very neutral. Testers stated they've played Bridgestone balls when they found them, but really most of the testers didn't think anything extraordinary about them, either good or bad. Two of our testers said they tried Bridgestone balls in the past, but couldn't get them to work for them. Only one tester had a mostly positive view of Bridgestone balls, but even then it was mainly about the e6.

 

The prevailing word was "Decent". Firm came up a lot from several people. I didn't read a single person saying Bridgestone balls were soft.

 

Prior to this test, these are the brand of balls our testers played mostly Titleist, followed by Taylormade, Callaway, and then a mix of Maxfli, Srixon, and 3UP. 100% of testers used a 3+ piece Urethane ball and not a single one of them played Bridgestone. The e5 and e6 came up a few times as a ball they've played in the past or had a good opinion of. In general most people who knew others who played Bridgestone and mentioned which type of ball mentioned the e series.

 

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Online Fitting Process

 

When asked about the online fitting process, reactions were mixed. Some folks said they liked it, but most felt it was fairly generic and really boiled down to swing speed. When asked about what type of players each of the testers were, trajectories ranged from low to high, wedge spin low to high, swing speeds low to high. How some of our testers got fit for a particular ball was a bit mind-boggling. Overall, folks with low 90s club head speeds gravitated towards the RX balls and those with over 100mph clubhead speed went with the standard type balls, but even then there were a few folks in the 90s and low 100s that went with the standard model.

 

Some complaints about the fitting process:

 

  • Range of distances was too great: 220-245 fit you for a B330RX series and 245-270 fit for B330 series. If someone hit 245, it was a gray area.
  • In store BFit sessions are right-handed golfer only. Bridgestone apparently doesn't think their balls can work for left handed golfers.
  • One person went through the fitting and got a "No compatible results," and was told to call customer support

 

 

bridgestone_206.jpg

 

 

 What makes for a good ball?

 

The last series of questions was to find out what makes for a good ball. As expected, the answers were mostly all over the place, but there were a few commonalities. A decent chunk of the testers felt the feel off the driver was important, and a smaller number said the same thing about wedge. I think only one cared about feel off the putter. Of the testers who said they cared about feel, most of them said they preferred a softer ball. Only one said he liked a firmer ball. That might be because of his 114mph clubhead speed. You can figure out who that is later.

 

The one common trait of a ball nearly every tester said they wanted in a ball was the ability to hop and stop on the green. Control and consistency of spin were also very important in general. A few people mentioned it has to be long off the driver, though at least one said he's willing to sacrifice a few yards for a ball that's consistent and feels good.

 

bridgestone_213.jpg

 

 

Testing Process

 

The testers have actually had their balls for some time and have been playing with them regularly. Nearly everyday sometime has told me about the feel of their balls or how well they played with them. One person had a slightly disturbing story of what happened to one of his balls. You'll all get to read about them in a week or two, depending on how long it takes to put these damn survey results together.

 

The interesting results are going to be who wants to keep playing the Bridgestone balls they received, if they play the ball they were fit for, and how strong their opinions of the balls are after playing them for a while.

 

In the meantime, feel free to ask questions or leave comments about your own balls, or what you think of Bridgestone in general.

 

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Our first group tested the B330RX and B330RXS ball. Bothmembers in this group were fitted for the B330RX using the Bridgestone onlineball selection guide.

 

http://www.bridgestonegolf.com/product/ball-selection-guide

 

“Group” may be a strong word here. As it turned out, Rickkimbrell has disappeared from the face of the forums. Ihaven't heard back texts either, so hopefully he is ok, but as they say, theshow must go on. So this is really a review of Foz'simpressions of the B330RX and B330RXS balls. I should probably change the titleor something.

 

The good news though, is this review will be short andsweet. In the next few reviews, we'll go into a deeper comparison of the B330and B330S line of balls against other balls.

 

 

Wedges and Putters

 

·     Short pitches seemedto generate more spin than the Maxfli U2 & U4xballs and did not roll out as much on the green.

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Driver through ShortIrons

 

·     Very straight ball flight with driverand mid irons.

·     The RX was very similar to the e6,keeping the spin down off the driver, allowing it to stay in the fairway.

·     No real difference in spin and distancein most irons.

P1030488.jpg

 

Durability

 

·     Very durable. Both the RX and RXS still lookednew after an entire round of play.

 

Subjective Notes

 

·     The RX had a crisperfeel than the RXS and Foz liked it better off theputter.

P1030487.jpg

 

Final Grades:

 

B330RX

B330RXS

Driver distance: 95

Driver control: 95

Long-Mid Iron Overall: 90

Wedge Full Shots: 95

Wedge Partial Shots: 90

Putter Overall: 99

 

Driver distance: 90

Driver control: 90

Long-Mid Iron Overall: 90

Wedge full Shots: 95

Wedge partial Shots: 90

Putter Overall: 95

 

   

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Conclusion

 

While the results of only one tester are limited at best, wecan still draw some conclusions about how the ball plays based on the reviewsthat will follow this one. Many of the themes, such as durability, that Foz noted are repeated in the next reviews. So instead ofdrawing any strong conclusions from a small sample set, I'll leave you all witha quote from Foz:

 

I play in a weekly gamewith a 2-day tourney every 6 months.  I had not cashed since the lasttourney in October.  When I changed balls to the 330RX & 330RXS, Istarted cashing and am now 18th out of 54 places so far. Is this because of theBridgestone? Probably not, but it has given me more confidence when I addressthe ball, so I guess I am going for the greens more now.

P1030483.jpg

 

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xmlns:m="http://schemas.microsoft.com/office/2004/12/omml"

xmlns:mv="http://macVmlSchemaUri" xmlns="http://www.w3.org/TR/REC-html40">

 

 

 

 

 

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The members in this group were fitted for the Bridgestone

B330S using the Bridgestone online ball selection guide.

 

 

 

http://www.bridgestonegolf.com/product/ball-selection-guide

 

 

 

This being the second of the three groups, but the first

group with more than 1 person, I will say the results were interesting and

really point to everyone should be properly fitted for their balls (the jokes

really write themselves for this one). Some folks found the B330S spun more

than the ProV1 off wedges and others found it spun less than the ProV1x. That

kind of boggles the mind.

 

 

 

 

 

Around the Green

 

 

 

Almost to a man, this is where the decision as to whether or

not each tester would continue to play these balls was made, and it was all

about spin. How well could the ball hop and stop or spin back. Anything that

continued to roll beyond the first hop got some seriously negative feedback,

and most of this was directed at the B330 in this group. Most folk seemed happy

with the spin of the B330S, though one tester said it spun too much, but he was

able to adjust after some time.

 

 

 

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mso-yfti-tbllook:1184;mso-padding-alt:0in 5.4pt 0in 5.4pt'>

Comparison Ball

B330

B330S

TP5

B330 spun slightly less

B330S spun slightly more

ProV1x

B330 spun less

B330S spun about the same

ProV1x

B330 spun less

B330S spun less

ProV1

B330 spun less

B330S spun about the same

ProV1

B330 spun less

B330S spun much more

 

 

 

 

 

Driver through Short

Irons

 

 

 

In general distance was not a huge factor when judging these

balls. All but one tester found the B330S was longer than their current ball

and the B330 was the longest of them all, but the differences were marginal

(1-5 yards).

 

 

 

When it came to control shots, again spin is what mattered.

Many testers said the B330 is great for hitting straight shots, but it was much

harder to work than the B330S. Most found the spin characteristics on par with

other ball brands, but with notable differences between the B330 and B330S. For

some that meant mid irons did not have enough spin with the B330 though and the

extra yards were mainly due to roll out.

 

 

 

As a bonus, one tester, who liked the B330S overall and said

it spun well for him, noted the B330S held its line very well in the wind.

 

 

02-206.jpg

 

 

Durability

 

 

 

Durability is something everyone agreed on. These balls can

hold their covers on…except for one ball

 

 

 

This was an isolated incident and can probably be chalked up

to an anomaly. Everyone else, including the tester who cracked his ball was

impressed with the durability of the balls. As Foz

said in the previous review, you can play an entire round with one of these and

not notice it was used. A lot of folks who like the ProV1 line said the B330

and B330s were more durable than that ball.

 

 

IMG_1455.jpg

 

 

Subjective Notes

 

 

 

I was pretty surprised with response about the feel of the

balls. Apparently Bridgestone listened to their customers and worked a bit on

the feel of their balls. Anyone who played last years model knew these felt

like rocks. Everyone in this review agreed the B330 was still a harder ball,

but noticeably softer than the previous version. Several folks mentioned they

really liked the feel of the B330S, which felt softer than the B330. The B330

got an overall “average” in feel. For one tester though, he did not like the

feel off the wedges to the point where it was a dealbreaker

for him.

 

 

 

Some observations:

 

style='font-family:Symbol;mso-fareast-font-family:Symbol;mso-bidi-font-family:

Symbol'>·     

B330 and B330S had similar feel to the TP5

 

style='font-family:Symbol;mso-fareast-font-family:Symbol;mso-bidi-font-family:

Symbol'>·     

Balls were much firmer than ProV1

 

 

 

photo1.JPG

 

 

 

Final Grades:

 

 

 

Average Grades:

 

 

 

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0in 5.4pt 0in 5.4pt;mso-border-insideh:none;mso-border-insidev:none'>

B330

B330S

Driver distance: 93.4

Driver control: 92.2

Long-Mid Iron Overall: 89.6

Wedge Full Shots: 93

Wedge Partial Shots: 91.8

Putter Overall: 86

 

Driver distance: 93.4

Driver control: 91.8

Long-Mid Iron Overall: 88.4

Wedge full Shots: 91

Wedge partial Shots: 92

Putter Overall: 86

 

 

 

 

Raw Grades:

 

 

 

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0in 5.4pt 0in 5.4pt;mso-border-insideh:none;mso-border-insidev:none'>

B330

B330S

Driver distance: 95,90,97,90,95

Driver control: 96,85,100,100,80

Long-Mid Iron Overall: 98,90,80,100,80

Wedge Full Shots: 95,90,90,90,100

Wedge Partial Shots: 94,95,95,75,100

Putter Overall: 90,90,100,60,90

 

Driver distance: 95,90,97,90,95

Driver control: 94,85,100,100,80

Long-Mid Iron Overall: 92,90,80,100,80

Wedge full Shots: 85,90,90,90,100

Wedge partial Shots: 90,95,95,80,100

Putter Overall: 90,90,100,60,90

 

 

 

 

pie_charts.jpg

 

 

 

style='mso-no-proof:yes'> 

 

 

 

Conclusion

 

 

 

I do find it odd that if you look at the grades alone, it

looks like the B330 is the favored ball, but when asked which ball the

reviewers preferred, it was the B330S for those who said they would use the

ball.

 

 

 

There's one more review to go before we can really draw any

conclusions, but a few things are starting to gel with the first two reviews.

The first is the durability of these balls, with one exception, is outstanding.

The second is the importance of ball fitting. This isn't just about whether you

need a ball to spin or not spin, it's about finding

what works for you. The fact that the same ball behaved differently and felt

differently to the reviewers should tell you that trying different brands until

you find your ideal spin and feel. The third piggy backs the second, but

greenside spin might be where you want your fitting to

start.

 

 

 

Spin, ball flight characteristics, and feel need one more

review before final observations are made. As before, I leave you with a quote

from one of our testers:

 

 

 

style='mso-bidi-font-family:Times;color:#1F497D;mso-themecolor:text2'>After

being frustrated with a nice pitch shot that did not check up I threw

TXSTCATMAN the extra sleeve I had in the cart.  He pulls one out… hits

it... and gets the ball to stop on a dime and give him 9 cents change.

Apparently I'm the only one who can't get this ball to spin.

 

photo1(1).JPG

 

 

 

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The members in this group were fitted for the BridgestoneB330 using the Bridgestone online ball selection guide.

 

http://www.bridgestonegolf.com/product/ball-selection-guide

 

I was really hoping there would be some sort of commonthread going through the questionnaires from these groups, but it's likeeveryone was testing a different ball. In this group in particular, it seemedeveryone liked or disliked their balls for different, often contradictoryreason. Seriously, it must suck to be a ball manufacturer not named Titleist,no one can agree on anything, so the consensus on which is best falls back tothe most popular brand. That may be because Titleist actually has a betterball, or it might be because it's the ball most people gravitate towards, getused to, fit their clubs around it, etc etc etc...

 

This group did not have the same consensus as the last aboutwhere the importance of the ball was. Most focused on spin around the green,but others also used distance off the tee and irons as the deciding factor forsome of the balls. One thing that is clear: you cannot read a ball review andmake a decision on which ball you like best based on what someone else prefers.If anything, it seems like the ball should be the centerpiece of fittings. Thereason for that is the one constant in every single shot is the ball. It has towork with all of the clubs in your bag.

 

Around the Green

 

The guys who said they struggled with spin in general werenot fans of these balls. The B330 spun too far back once it hit the green andthe B330S was simply unplayable. On bump and run shots, the ball would bump andstop very quickly.

 

Those with more reasonable swing speeds (sub 115mph) didlike how the B330 stopped though, and said it was comparable to their currentgamers. Only one of the reviewers felt the B330S spun just right.

 

Comparison Ball

B330

B330S

ProV1x/Penta

B330 spun much less

B330S spun slightly less

ProV1x

B330 spun much more

B330S spun way more

Chrome+

B330 spun more

B330S spun way more

ProV1x

B330 had similar spin

B330S spun much more

ProV1x/Lethal

B330 had less spin

 

 

20140314_095514.jpg

 

Driver through ShortIrons

 

This is where the group was all over the place. Nearly everyone of them played the ProV1x, yet of those some said the B330 was longer andothers said it was shorter. To me, that sounds like it all comes down to howwell the testers were fit for their current gear. If they were properly fit forthe ProV1x, then distance would decrease. However, if the B330 fit their clubsand swing better, then distance increased. Very simple.However, the only real conclusion you can draw from that is to say the B330 isnot the ProV1x and you cannot assume they'll play similarly. One of our testerssaid the B330's distance off the driver was greater than his previous game bynearly double digits. However, he continued to say off the irons he did not seethe same gain in distance. Another tester said the B330's distance was lessthan his previous ball by a club and a half.

 

Again, everyone agreed the B330S spun more, though theyfound it again, spun too much and could sometimes balloon. This did lead tosome feeling they could control the B330S a bit better than the B330 and viceversa. Seriously, this was a really wide range of golfers in this group. Forone tester, the lack of distance for the B330S was a deal breaker, due tolosing 5-7 yards.

 

02-205.jpg

 

Durability

 

This group didn't rave over durability quite as much as thelast two. The high swing speed guys felt it scuffed just like anything else.The others thought it did quite well, but they scuff it as well. The one guywho played the Chrome+, though, said the durability of the B330 was muchbetter.

 

Subjective Notes

 

Everyone rated the B330 as firm to harsh and the B330S assoft to firm. There's really not much else to say here other than if this si something you really care about, you need to expect theBridgestone balls to play firmer than others, though not as firm as last year'smodels.

 

photo.JPG

 

Final Grades:

 

Average Grades:

 

B330

Driver distance: 82

Driver control: 86

Long-Mid Iron Overall: 65

Wedge Full Shots: 81

Wedge Partial Shots: 83

Putter Overall: 96

 

 

Raw Grades:

 

B330

Driver distance: 85,90,70,75,90

Driver control: 85,90,95,70,90

Long-Mid Iron Overall: 80,65,85,95

Wedge Full Shots: 90,70,85,75,85

Wedge Partial Shots: 90,85,90,80,70

Putter Overall: 95,95,95,95,100

 

 

pie_chart.jpg

 

Conclusion

 

This group seemed to fall into three categories:

1)  High spin players who couldn't make either ballwork. The B330S was especially bad for them both on the green and on full shotsdue to the spin

2)  Moderate spin players who enjoyed the B330 ball,but felt the B330S spun too much

3)  Moderate spin players who liked the distance ofthe B330, but not the spin. The B330S for them however was too short off the longgame.

 

Now, going back to the results from other groups, it'sinteresting to see that most reviewers from each group favored the ball theywere fit for online, either through the automatic fitting or through the chaton the Bridgestone webpage.

 

To me though, the real interesting result was seeing howwell the Bridgestone balls or balls reviewers currently played fit different aspectsof their game. The scariest thing to see were people who felt they needed togive up distance in the long game in order to get enough spin in the shortgame, or vise versa. The problem here is there may be a ball to fit this typeof player, but it seems like the fix may be fitting the clubs properly againsta specific ball so. This is just conjecture from the results I've seen though,so take it with a grain of salt, but feel free to use the argument with your significantothers as a way to convince them you need to be fit for a full set of clubs.

 

In the end though, the only conclusion we can draw fromthese three reviews is the premium balls from various companies play differentlyfrom each other. It isn't just about the high spin vslow spin version. Each of their layers playsdifferently from others, so the characteristics in different aspects of the game.Bridgestone has an interesting approach in that they are one of the fewcompanies that splits the premium balls into four categories, but the only wayto know if one of them or another brand's ball will work for you is to go outand hit it on the course.

 

A final quote from one of our reviewers:

WhileI will not likely play this ball once they're gone ($$), I will say that itplays as well or better in breezy or windy conditions as anything else I'veever played. If I could find the 330S, or maybe the RX, at prices comparable tothe balls mentioned above, I might reconsider. That's difficult to say, though,as I really like the premium TM balls and expect to like the FG Tours based onwhat I've read.

 

photo-2.JPG

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I don't play any of the balls included in the review. I've hit a few of them when I've found one now and then. In 2008 I was in Savannah in route to the Masters. While there I played Savannah Harbor. On one hole I hit over by the water and found a new E5 which I ended up playing. I still recall telling my group what a great feeling ball it was. Still is... in my opinion. Currently my normal ball rotation consists of the Bridgestone E5, Titleist NXT Tour-S, and my new favorite the Wilson FG Tour. I've found in my game that spending top dollar makes no difference in my score. I've shot some of my best rounds with a $2.25/ball E5. I've also played some great rounds with a $4.00/ball PV1. I personally like a ball that feels good from tee to green, provides the flight I like to see, good distance, and doesn't cost a ton. Other than rocks there are a lot of really great balls on the market. But, for some reason Titleist and the PV1 owns it. Marketing is a powerful tool. Don't be a fool. :D

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Whoa! I missed the fact that these were made in the USA. #GameChanger

Yep, in Atlanta

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Whoa! I missed the fact that these were made in the USA. #GameChanger

 

Agreed. I saw this recently and thought it needed to be in there

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I will say for those who use the online fitting system that I thought the chat feature was a nice addition.

 

Also if we were supposed to receive two dozen of each ball I only received one. That could influence what I have to write. :)

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Also if we were supposed to receive two dozen of each ball I only received one. That could influence what I have to write. :)

Me too, only received 1 dozen each,

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That's too bad, because I like the b330s. I got excited to think I might get another dozen. I will also say that I tried the b330 a couple years ago and it felt so hard both b330 and b330s are much improved in the feel department.

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Short story

B330 meh.... Boring, could be any ball.

 

B330-S... Is a keeper. Long enough. Stays put on the green. Rolls nice. Just feels right everywhere.

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That's too bad, because I like the b330s. I got excited to think I might get another dozen. I will also say that I tried the b330 a couple years ago and it felt so hard both b330 and b330s are much improved in the feel department.

Big fan of the new stones?

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Zack? how do you feel about these new pills? :lol:

I'm still "evaluating." The regular stones are growing on me.

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      “With the benefit of 12 years of ball-fitting data, we have amassed an incredible body of data that has allowed our R&D engineers to pinpoint specifically what causes players to lose distance and accuracy in golf ball construction,” said Elliot Mellow, Golf Ball Marketing Manager, Bridgestone Golf.  “Contrary to the traditional school of thought in golf ball design, where power comes solely from the core, our new Active Acceleration Mantle actually allows us to derive additional power from the mantle layer to boost distance. We’ve created the ‘holy grail’ of distance performance golf balls - a 3-piece surlyn construction that minimizes sidespin to provide ultimate forgiveness, while delivering velocity needed to ensure maximum distance.”
       
      So that sounds exciting, who doesn't want to  discover the Holy Grail.   So never one to keep such wonderful things under wraps.  We are going to provide 10 of our valued forum members a chance to try these out for themselves and report back their findings. 
      These balls will be hitting retail shelves sometime in early to mid March so the chosen testers will be among the very first consumers to put them through the paces.  Your job as testers will be to test these from off the tee all the way though holing out that putt for birdie.....hey the season is young, we're full of optimism here! 
       

       
       

       
       
       
      HOW TO APPLY:
       
      We take Member Testing VERY seriously here at MyGolfSpy, and we ask that you put some time, effort and thought into your reviews. You MUST apply in this thread only.
      Important Note: If you are selected for this ball testing, that will not remove you from consideration for any other testings that come up this year.  
       
      Step 1: In this thread, tell us the following:
      - Your first name and home state-- US APPLICANTS ONLY
       
      - Your current handicap
       
      - Your current golf ball
       
      - Are you looking for more ball speed or more of a soft feeling, only choose one. 
       
      We'll be selecting 5 of you to test the e12 Soft and 5 to test the e12 Speed. 
       
      Check back here next week, and we'll let you know who the lucky testers are.
       
      Thanks for being a part of MyGolfSpy, and we promise you are going to love what we have in store for you this year.  This is only the beginning, and the next testing opportunity may come sooner than you would think.
       
    • By Golfspy_CG2
      Kuchar's winning clubs at the Sony.  He still has some oldie but goodie Irons in there. 
      But love his choice of Driver😎
       
      DRIVER: Bridgestone Tour B JGR (9.5 degrees), with Fujikura ATMOS Black Tour Spec 6S shaft
      FAIRWAY WOODS: Titleist TS2 (13.5 degrees) with Fujikura Speeder Evolution 757 X shaft
      HYBRIDS: Bridgestone Tour B XD-H (18 degrees), Ping Anser (20 degrees), with Fujikura Motore Speeder TS 8.8 X shafts
      IRONS: Bridgestone J15 CB (5-PW), with True Temper Dynamic Gold 105 S300 shafts
      WEDGES: Bridgestone J40 Forged (52 degrees bent to 51), with Aerotech Steelfiber i110X shaft; Cleveland RTX-4 (58 bent to 57, 64 bent to 63 degrees) with KBS Tour 120 S shafts
      PUTTER: Bettinardi Kuchar Model 1 Arm Lock
      BALL: Bridgestone Tour B X
      GRIPS: Iomic X-Grip
       
    • By Golfspy_CG2
      As many of us know Bridgestone Golf has had an interesting last 24 months, they have practically disappeared from the equipment side of things, signed Tiger Woods as it's marquee ball endorser.   They have been all over with ball sales and promotions, and have left many to wonder exactly how well if at all they are doing financially.  Then there was the curious Premium Box Set offering announced a couple months ago.
       
      Well all of the above possibly or possibly not let to the dismissal of the  CEO Angel IIagan in late May.
       
      Bridgestone is bringing back the very highly respected Dan Murphy as the CEO and President. Read more about him and his background in the press release.  I think this is a great move and can't wait to see what it means for the brand. 
       
      I'm sure our very own John Barba and or Tony Covey will have a great blog piece about what this means in the short and long term. 
       
       
      Bridgestone Golf Names Dan Murphy President and CEO
      JUNE 18, 2018  
       
       
      (COVINGTON, GA) â€“ Bridgestone Golf â€“ innovator and manufacturer of premium golf balls, clubs and accessories – has appointed Dan Murphy as President and CEO.
      Murphy was with Bridgestone Golf USA from 2004 to 2015, most recently as Executive Vice President of Sales and Marketing.  During that tenure, he helped the brand increase market share to No. 2 in the ball category, grew domestic revenue by roughly 250% and negotiated title rights to the PGA Tour's annual World Golf Championships-Bridgestone Invitational at Firestone Country Club (Ohio).
      As President and CEO, he is responsible for directing the company's core business functions, including product planning and production, marketing, sales and customer relations.
      “I've been with Bridgestone Golf since the beginning and the passion runs deep,” says Murphy.  “We make the most technologically-advanced golf balls in the world and my role is to help ensure Bridgestone is recognized as the industry's leading example of how science and data is used to make products that improve the performance of all golfers.”
      Committed to remaining on the forefront of innovation, Bridgestone draws from nearly 1,000 golf ball patents and the leading rubber experts in the world to design the industry's best golf balls.  A major differentiator over all other brands, it leverages the invaluable knowledge of 900-plus polymer engineers in the R&D process.  This engineering and manufacturing expertise is combined with real-world data collected from three million golf ball fittings over the past decade.  The result is a line-up of models perfectly customized for any player type, from PGA TOUR superstar to beginner.    
      Under Murphy, Bridgestone will continue to be the industry's leading voice on the importance of fitting and customization in the golf ball selection process.  The company currently offers two easy and comprehensive fitting options, the BFIT Golf Ball Fitting App and a new online fitting tool.  Its diverse ball portfolio includes the TOUR B Series, e6 SOFT, e6 SPEED, Extra Soft, Lady and more. 
      “Dan's leadership skills, product knowledge, industry connections and assemblage of talent are exemplary,” says Shigeru Nakayama, Senior Officer for Bridgestone Sports and Chairman of Bridgestone Golf.  â€œHe's unafraid to push the envelope to find ways to make golfers better and, therefore, lifetime Bridgestone loyalists.”
      Murphy is enthused by a recent NGF report showing growth of America's $89.1 billion annual golf economy.  Citing the 20 million committed golfers who play 95% of all rounds, he points to Bridgestone's influence making low handicappers even more competitive.  Furthermore, Murphy is keen on Bridgestone's ball and club technology turning the sport's 2.6 million newcomers into lifetime golfers.
      Since 2015, Murphy was President of textile manufacturer Kentwool and Vice President of American Achievement Corporation.  Before joining Bridgestone Golf almost 15 years ago, he held key marketing and business development positions at TaylorMade, Dunlop Slazenger, Maxfli and General Mills.
      The appointment of Murphy comes at an ideal time for Bridgestone Golf.  Rising star Bryson DeChambeau used the Tour B X ball to win the PGA Tour's Memorial Tournament two weeks ago and catapult to fourth on the official money list.  Additionally, the company's recent introduction of the TOUR B XS Tiger Woods Edition and the e6 SOFT Lady Edition (pearl white finish and pink Bridgestone logo) have proven widely popular. 
      Beyond golf balls, Murphy is committed to growing Bridgestone's share of the golf club market. The same industry leading fitting data that informs R&D for the company's renowned golf balls is being applied to the creation of revolutionary club designs. Currently, Bridgestone offers a variety of options via its JGR and TOUR B Series clubs, and will unveil new lines in the coming months.  
      About Bridgestone Golf
      Bridgestone Golf USA is based in Covington, GA and manufactures premium golf balls, clubs and accessories under Bridgestone and Precept brands.  The company started making golf balls in 1935 and, as the world's largest tire manufacturer, leverages its 900-plus rubber polymer science engineers worldwide to produce high-performing products.  Customer swing and related data, captured through its popular, nationwide ball-fitting program, advises continuous advancement of ball technology.  Trusted by amateur golfers and professionals like Tiger Woods, Fred Couples, Matt Kuchar, Brandt Snedecker, Bryson DeChambeau and Lexi Thompson, Bridgestone equipment helps improve shots and scores.  Bridgestone Golf USA is a wholly-owned subsidiary of Bridgestone Sports Co. Ltd., headquartered in Tokyo.
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