The Under Armour Rumor (YOUR OPINIONS)

[apprenti23]

Hopefully never...

 

I first wore an under armour piece of clothing in 2000 or 2001 as a long sleeve turtle neck and since then have grown to love the brand more than Nike, Adidas, etc.

 

It took them many years to get into the shoe market and even now probably have hardly much of a share in that.

 

Golf as a whole is down. Golf equipment sales are probably even worse. Lot of risk.

[markb]

We do. Under armor has a few lines of clothes and at the Dicks near me they have the generic line that has the standard fit polos, and none of "tour" looking clothes. Think blue shirt with horizontal white stripes or solid bright green shirt - that's pretty much all they have for under armor. It's odd because next to it they have probably 4 variations of Nike polos, from the low end to the TW line.

 

I'll look more closely at golfsmith next time I'm there and see what's up.

 

 

I went to Dick's, Uinta Golf, and my proshop today and found UA at all three! Not much product compared to Nike and Slazenger. Saw the green shirt you speak of. My brand ignorance is just due to the fact that I don't buy new golf clothes.

[DanD]

Id be surprised to see this happen too.  I think they should just keep pushing the clothing gear and innovating on that front.  If they do enter the market, I could see them buying up one of the smaller OEMs and starting from there.  

[markb]

I want to change my prognostication on this one.   I want to vote for UA simply NOT entering the Golf Equipment game at this time.   Unless it's already too late and they've already developed a line of clubs that they simply must release, I predict they sit this one out for a couple of years and watch the carnage from the sidelines.  They will continue to sell some clothes and shoes, but they don't spin their wheels trying to convince Dick's and SA to stock their clubs.

[ZenGolfer]

I think it would be cool if UA started making clubs.  Not sure when they would do it but if they do it, are serious about it and follow the Nike/TM tactic of paying the best clubbuilders in the business to work for them and get at least 1 top tour pro to play their clubs, they would be successful.

[tider]

What about Tommy Armour?  

[Alex1975]

Its another Nike situation for me, just not a fit for golf equipment.

[The Artful Duffer]

I still want to know if UA is planning on bringing Spieth's shoes to market. I think their "spine" sole tech would be an interesting match with some spineless designs.

[The Artful Duffer]

What about Tommy Armour?

Tommy Armour is still toiling away as the Sports Authority house brand. Damn shame too. The clubs have gotten better but nowhere close to the 845's from the mid 90's. Letting go of my silver scots was a huge mistake. On a side note, the 845 DLT ball is my current favorite. 4pc two dozen for $25 I'll take it all day. Thread jack over. Sorry.

[jrshields3]

I can see them coming in full speed ahead with lots of finances to back the push. I'm not sure I see a viable company for them to purchase.

[TheKid]

I think it's unlikely. There just isn't a need to help move the clothing. If they do, I would see them acquiring another company that is already producing, as others have speculated probs Callaway. 

[TWShoot67]

Personally I hope they stick with what they do best, that is making some of the best light weight compression and non compression layered clothing around. To me it would be like ZERO Restriction getting in the club business.... just not a good move. Stick to what you do best. We all have seen many companies that have already been making clubs for decades struggling in this industry, why ruin a good company?

 

   PS: now if they are buying an already troubled company like a Hogan or similar company at a bargain price.... then like poster above has mentioned maybe that could work... again though I feel too much of a gamble in this economy.

[t5timesb]

It isn't new news, but Hogan is coming back.  I think I know what you are saying though, find a company like a Hogan of 10 years ago where there is the business know how and change the it to UA.  Maybe vs. a dying company, maybe look at smaller company with similar values.  My first thought would be Scratch.

 

Personally I hope they stick with what they do best, that is making some of the best light weight compression and non compression layered clothing around. To me it would be like ZERO Restriction getting in the club business.... just not a good move. Stick to what you do best. We all have seen many companies that have already been making clubs for decades struggling in this industry, why ruin a good company?

 

   PS: now if they are buying an already troubled company like a Hogan or similar company at a bargain price.... then like poster above has mentioned maybe that could work... again though I feel too much of a gamble in this economy.