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Reports of Adams death greatly exaggerated -- Ghost Slots from the Grave


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Count me among the guys who took the closure of Adams hqs as the death of the brand.  Now they release a new series of fairways and hybrids with "Ghost Slots" -- covered up top and bottom slots -- and it seems they're back from the grave to haunt us a little more into owning that second shot.  

 

Certainly nice to keep the turf out of the slots and they look pretty crisp.  Is this a sign of Adams continued viability or were these Ghost Slots on the drawing board before the closure and they figured "might as well launch 'em as lose 'em"?

 

ghost slots.jpg

bag - SunMountain Synch with Ogio Synergy X4 cart
driver - :callaway-small: Optiforce 440, Paderson Kevlar Green stiff 46.5"
fwoods - :taylormade-small: Jetspeed, 3HL regular
irons - :taylormade-small:  Speedblades 3-8, 85g stiff steel, 2 up
wedges - :edilon-small: Scor 40, 45, 50, 54, 58
putter - :ping-small: Ketsch 35" slight arc, SuperStroke 2.0 mid-slim
ball - :titelist-small: ProV1x

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They haven't hit the Adams website yet. I'm guessing they were in the pipeline already and the Mothership figured they should be released. Hard to go wrong with the Tight Lies name, also. They do look nice.

PING i20 8.5*, TFC707D (S)
Callaway RAZR Fit 15*, neutral setting, stock shaft (S)
PING i20 20*, TFC707H (S)
Adams Pro a12 23*, Matrix Ozik Altus (S)
PING i20 5-PW, TT DG S300, 1.5* flat (purple dot)
SCOR 50*,54*,58*, Genius 12 KBS Tour (S), 1.5* flat, -1/4"
STX xForm 3, 35"
 

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Let's face it if you're TMag it doesn't make sense to have two locations. I don't know that Adams will be dead. It seems to me that it's positioned for the senior player. Nice market to tap into I think.

Ping G410 - set at 12 degrees, fade setting - Fujikura Motore X R flex

Ping G410 5-9 wood

G30 6-PW -  Aerotech FT 500 shafts

SCOR 48,52,56,60

EVNRoll ER 5

Titleist Pro VIx optic yellow with revkev stamped on them

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First time I saw the new Tight Lies I thought to myself - I feel like I've seen this before...

 

TLvANSER.png

 

...don't get me wrong, the tech and shape are different and they don't actually look 'the same', but to my eye some of the design cues are similar - and I really don't think that's a bad thing - I think they look great!

 

It could just be me I guess...

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Thanks rev, just put a tight lies fairway in the bag - now I'm branded a senior! Mind you I am feeling my age!

 

Oh and loving it, shorter shaft means more control and just so straight off the deck or tee.

 

Seriously considering adding an adams hybrid and that new hybrid might be the one....

Rest in peace long sticks - I'll remember you

 

TM Burner Superfast 2.0 TP Regular

TM RBZ Stage 2 Fairway 14.5 stiff

Adams Blue Hybrid No. 3 stiff

Adams Super xtdHybrid 21.5 Stiff

 

Ping G30 4 and 5 Iron - Regular CFS Shaft

Ping i25 6 - PW Regular CFS Shaft

TM Y Groove Gap Wedge

Cleveland CG10 Sand Wedge

 

PingTR Piper Putter, adjustable shaft, SuperStroke Fatso

 

Titleist StaDry Cart Bag

 

Motocaddy S3 Pro Trolley

 

Foot Joy City, Adidas Boost Boa and Adidas Superstar shoes

 

Pro V1x in the summer, Titleist Velocity in the winter.

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Those look really nice.  I hope they don't go under because they are a solid company.

Driver:  Taylormade 2017 M2 9.5 degree head played at 8 degrees.  Fujikura speeder evolution tour spec x flex shaft tipped 1/4 inch.  

 

3-Wood: 15 degree M2 tour.  Fujikura pro 73 tour spec X flex shaft.  

 

Mizuno H5 2 iron.

 

4 iron: mizuno mp h4 4 iron dynamic gold s300

 

5-pw iron: mizuno mp 54 dynamic gold s300

 

52, 56, 60 wedges: cleveland 588 rotex cavity

 

putter: 34 inch nike method 00 half circle mallet putter

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They look like K-Mart clubs to me.  IMO, Adams died the day that they were bought by TMAG.

Whats in my Sun Mountain 2.5+ stand bag?

Woods: Tommy Armour Atomic 10.5* and Cobra Speedzone 3H

Irons: Cobra Pro CB 5, 7 and 9-irons

Wedge: Cobra King 54*

Putter: Titleist Bullseye

Ball: Maxfli Tour X

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Thanks rev, just put a tight lies fairway in the bag - now I'm branded a senior! Mind you I am feeling my age!

 

Oh and loving it, shorter shaft means more control and just so straight off the deck or tee.

 

Seriously considering adding an adams hybrid and that new hybrid might be the one....

OH NO! I don't have any Adams stuff in the bag so does that mean I am not a senior even though I have my AARP card?? :)

Driver Homna  G1- X Stock Homna Regular shaft

4 wood Adams Tight Lies 

5 wood Adams Tight Lies 

24* Hybrid Adams A 10-OS Pro Launch Red R

Irons 5 thru PW 1980 Macgregor VIP Hogan Apex #2 shafts

SW- Wilson Staff JP II 56* shaft unknown

Putter 1997 Santa Fe rusty as heck

 

 

 

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I am on 37 and play Adams hybrids and will have my MB2s back in my bag soon enough...guess I should order my AARP card soon. I am not sure we will see the end of Adams but I am pretty sure the company will not continue on the trajectory that it was heading on during the Chip Brewer years. I fear that they will revert back to a hybrid and fairway wood company with no real offering in any other category.

In the Bag for 2020

PXG 0811XF Gen 2 10.5* (set at 9*) AD VR 6x

PXG 0341X Gen 2 15* AD TP 7x

PXG 0317X Gen 2 19* KBS Proto 95x

PXG 0311T Gen 3 4-6 KBS $ Taper 130

PXG 0311 ST 7 - PW KBS $ Taper 130

PXG 0311 Sugar Daddy 50/10 KBS $ Taper 130

PXG 0311 Sugar Daddy 54/10 & 58/07 TTDG TI S400

:rife-putters-1: Two Bar Blade Long 47"

 

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Tough crowd. :)

 

Consider who their staff players are. Also consider that a strong and I mean really, really, really strong lower handicapper approaches numbers from the champions tour or more than likely in between the champions tour and the LPGA.

 

It's not an insult to be using the same equipment as Bernard Langer or Ernie Els.

Ping G410 - set at 12 degrees, fade setting - Fujikura Motore X R flex

Ping G410 5-9 wood

G30 6-PW -  Aerotech FT 500 shafts

SCOR 48,52,56,60

EVNRoll ER 5

Titleist Pro VIx optic yellow with revkev stamped on them

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Quite right rev, no insult at all. In truth many 30 something amateurs have more in common with seniors and LPGA players - swing speeds etc so perhaps vanity should be put to one side and we should look away from those with 135 mph swing speeds (unless of course that's what you have!).

Rest in peace long sticks - I'll remember you

 

TM Burner Superfast 2.0 TP Regular

TM RBZ Stage 2 Fairway 14.5 stiff

Adams Blue Hybrid No. 3 stiff

Adams Super xtdHybrid 21.5 Stiff

 

Ping G30 4 and 5 Iron - Regular CFS Shaft

Ping i25 6 - PW Regular CFS Shaft

TM Y Groove Gap Wedge

Cleveland CG10 Sand Wedge

 

PingTR Piper Putter, adjustable shaft, SuperStroke Fatso

 

Titleist StaDry Cart Bag

 

Motocaddy S3 Pro Trolley

 

Foot Joy City, Adidas Boost Boa and Adidas Superstar shoes

 

Pro V1x in the summer, Titleist Velocity in the winter.

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Quite right rev, no insult at all. In truth many 30 something amateurs have more in common with seniors and LPGA players - swing speeds etc so perhaps vanity should be put to one side and we should look away from those with 135 mph swing speeds (unless of course that's what you have!).

I'm happy with that as my ball speed. :)

Ping G410 - set at 12 degrees, fade setting - Fujikura Motore X R flex

Ping G410 5-9 wood

G30 6-PW -  Aerotech FT 500 shafts

SCOR 48,52,56,60

EVNRoll ER 5

Titleist Pro VIx optic yellow with revkev stamped on them

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Ok fair point - I'd like to swing it as fast as some of the ladies!

Rest in peace long sticks - I'll remember you

 

TM Burner Superfast 2.0 TP Regular

TM RBZ Stage 2 Fairway 14.5 stiff

Adams Blue Hybrid No. 3 stiff

Adams Super xtdHybrid 21.5 Stiff

 

Ping G30 4 and 5 Iron - Regular CFS Shaft

Ping i25 6 - PW Regular CFS Shaft

TM Y Groove Gap Wedge

Cleveland CG10 Sand Wedge

 

PingTR Piper Putter, adjustable shaft, SuperStroke Fatso

 

Titleist StaDry Cart Bag

 

Motocaddy S3 Pro Trolley

 

Foot Joy City, Adidas Boost Boa and Adidas Superstar shoes

 

Pro V1x in the summer, Titleist Velocity in the winter.

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While a good club is a good club no matter who is swinging it, you can't dispute that all of Adams tour spend and advertising has been geared towards two narrow, focused demographics:  ladies and seniors.  This was clearly an attempt by the "wizards" at TMag to segment their market.   Adams was to be their Buick, if we were to use the old-school automative analogy. 

 

Ernie Els, still the possessor of the most admirable swing in golf IMO, simply "aged out" of his utility as brand ambassador at Callaway, which is trying to skew younger and flashier.    No problem, he aged right into the demographic Adams was chasing and he probably ended up with a better deal.

 

You've hit on a very good marketing point -- if you consciously shape yourself as the go-to brand for ladies and seniors, does this mean the younger male demographics will shun you?   How many kids and twenty to thirty somethings want to wear their father's clothes or drive his cars?   I think you do run the risk of alienating that larger group, but I'm no expert.   Lady golfers is one of the only segments that is GROWING.  (However, the seniors are dying or quitting in droves.)

 

As for these clubs themselves, I like what I see.  I love the slots on my Speedblades and TMag woods and I think they do help correct thin shots.   I like them even more when they are unobtrusive and don't clog with dirt.  So I don't doubt the clubs are fine.   Can they survive in this current climate?   I hope so.

bag - SunMountain Synch with Ogio Synergy X4 cart
driver - :callaway-small: Optiforce 440, Paderson Kevlar Green stiff 46.5"
fwoods - :taylormade-small: Jetspeed, 3HL regular
irons - :taylormade-small:  Speedblades 3-8, 85g stiff steel, 2 up
wedges - :edilon-small: Scor 40, 45, 50, 54, 58
putter - :ping-small: Ketsch 35" slight arc, SuperStroke 2.0 mid-slim
ball - :titelist-small: ProV1x

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BTW Brittany plays Adams and a few generations ago Adams at that.

Ping G410 - set at 12 degrees, fade setting - Fujikura Motore X R flex

Ping G410 5-9 wood

G30 6-PW -  Aerotech FT 500 shafts

SCOR 48,52,56,60

EVNRoll ER 5

Titleist Pro VIx optic yellow with revkev stamped on them

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No offense taken on my part, but my swing speed is more in the ballpark of the PGA than the LPGA.

In the Bag for 2020

PXG 0811XF Gen 2 10.5* (set at 9*) AD VR 6x

PXG 0341X Gen 2 15* AD TP 7x

PXG 0317X Gen 2 19* KBS Proto 95x

PXG 0311T Gen 3 4-6 KBS $ Taper 130

PXG 0311 ST 7 - PW KBS $ Taper 130

PXG 0311 Sugar Daddy 50/10 KBS $ Taper 130

PXG 0311 Sugar Daddy 54/10 & 58/07 TTDG TI S400

:rife-putters-1: Two Bar Blade Long 47"

 

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No offense taken on my part, but my swing speed is more in the ballpark of the PGA than the LPGA.

 

 

So is Brittany's.  :)

Ping G410 - set at 12 degrees, fade setting - Fujikura Motore X R flex

Ping G410 5-9 wood

G30 6-PW -  Aerotech FT 500 shafts

SCOR 48,52,56,60

EVNRoll ER 5

Titleist Pro VIx optic yellow with revkev stamped on them

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Well considering that the average swing "Speed at which the club impacts the ball (mph) on Par 4 and Par 5 tee shots where a radar measurement was taken" is only 113.4403 mph for the pga tour for 2014, I think a few of us would fit into that :)

Driver: Titleist 907 D2 7.5* Aldila VS Proto Shaft 65 X

 

Fairway Woods: Titleist 980F 19* Pro Trajectory stock Titleist 4375 R shaft (desperately need to replace)

 

Irons: Taylormade LT2's 3-PW S300 dynamic golds

 

Sand Wedge: Vokey 56* 256 10 Oil can 8620 finish True temper shaft

 

Lob Wedge: Shark 64* wedge True temper shaft

 

Putter: Scotty Cameron Studio Style Newport 2 blade, 303 GSS Insert, 35'' 330g 4*L 71*L

 

Ball: Pro VI

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Only a few....

Rest in peace long sticks - I'll remember you

 

TM Burner Superfast 2.0 TP Regular

TM RBZ Stage 2 Fairway 14.5 stiff

Adams Blue Hybrid No. 3 stiff

Adams Super xtdHybrid 21.5 Stiff

 

Ping G30 4 and 5 Iron - Regular CFS Shaft

Ping i25 6 - PW Regular CFS Shaft

TM Y Groove Gap Wedge

Cleveland CG10 Sand Wedge

 

PingTR Piper Putter, adjustable shaft, SuperStroke Fatso

 

Titleist StaDry Cart Bag

 

Motocaddy S3 Pro Trolley

 

Foot Joy City, Adidas Boost Boa and Adidas Superstar shoes

 

Pro V1x in the summer, Titleist Velocity in the winter.

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