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Taylormade selling Adams Golf


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A representative at a Golfsmith told me on Monday that Taylormade is selling off Adams Golf and most likely the name is going away. I have not seen any reports of this online. Has anyone heard anything late last week or so far this week about that?

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I can see one thing happening, but not both.   TX hq is shuttered already staff dissipated.  Why would anyone buy the remnants (meaning the name), but not keep the name?

bag - SunMountain Synch with Ogio Synergy X4 cart
driver - :callaway-small: Optiforce 440, Paderson Kevlar Green stiff 46.5"
fwoods - :taylormade-small: Jetspeed, 3HL regular
irons - :taylormade-small:  Speedblades 3-8, 85g stiff steel, 2 up
wedges - :edilon-small: Scor 40, 45, 50, 54, 58
putter - :ping-small: Ketsch 35" slight arc, SuperStroke 2.0 mid-slim
ball - :titelist-small: ProV1x

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Heard it a little differently -- Adams may be rolled into Taylormade - the Adams name would still be there, but for Senior and SGI equipment only, and be sold on the TMag website.  But that is 3rd or 4th hand info...

 

I remember a thread or two here back when TMag bought Adams - may have to dig that one up....

 

What's in the bag:
 
Driver:  :titelist-small:TSR3; :wilson_staff_small: DynaPWR Carbon
FW Wood: :wilson_staff_small: DynaPWR 3-wood; :titleist-small: TSR 2+
Hybrids:  PXG Gen4 18-degree
Utility Irons: :srixon-small: ZX MkII 20* 
Irons:;  :Sub70:699/699 Pro V2 Combo; :wilson_staff_small: D9 Forged;  :macgregor-small:MT86 (coming soon!); :macgregor-small: VIP 1025 V-Foil MB/CB; 

Wedges:  :cleveland-small: RTX6 Zipcore
Putter: :cleveland-small: HB Soft Milled 10.5;  :scotty-small: Newport Special Select;  :edel-golf-1:  Willamette,  :bettinardi-small: BB8; :wilson-small: 8802; MATI Monto

Ball: :bridgestone-small: Tour B RXS; :srixon-small: Z-STAR Diamond; :wilson_staff_small: Triad

Stat Tracker/GPS Watch: :ShotScope:


 
Follow @golfspybarbajo

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I spoke with TaylorMade's relatively new CEO Ben Sharpe for about 30 minutes a couple of weeks ago. I'll probably write something up about it in the next couple of weeks.

 

Relevant bits here...although nothing would surprise me in this industry, there is a clear strategy to differentiate the two brands. TaylorMade believes there is value in Adams (especially where the company is planning to position the brand). I don't think you'll see Adams sold unless adidas decides to sell TaylorMade as well.

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It seems so clear where Taylor Made is going with Adams - They are after me

 

I can't imagine that they would sell or that they would change the name - guys my name recognize the name and we recognize the players that are associated with the brand. 

Taylor Made Stealth 2 10.5 Diamana S plus 60  Aldila  R flex   - 42.25 inches 

SMT 4 wood bassara R flex, four wood head, 3 wood shaft

Ping G410 7, 9 wood  Alta 65 R flex

Srixon ZX5 MK II  5-GW - UST recoil Dart 65 R flex

India 52,56 (60 pending)  UST recoil 75's R flex  

Evon roll ER 5 32 inches

It's our offseason so auditioning candidates - looking for that right mix of low spin long, more spin around the greens - TBD   

 

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I spoke with TaylorMade's relatively new CEO Ben Sharpe for about 30 minutes a couple of weeks ago. I'll probably write something up about it in the next couple of weeks.

 

Relevant bits here...although nothing would surprise me in this industry, there is a clear strategy to differentiate the two brands. TaylorMade believes there is value in Adams (especially where the company is planning to position the brand). I don't think you'll see Adams sold unless adidas decides to sell TaylorMade as well.

Thanks for the feedback (& thoughts from other members). I guess I meant TMAG and not just Taylormade, but I knew you'd figure it out...I think keeping Adams for a certain segment (i.e. Seniors) would make sense...Guess only time will tell. I figured nothing had happened yet though. Otherwise, we would've heard it thru here before my original post.
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  • 2 weeks later...

Info from a rep at Golfsmith... Take it with a grain of salt

In The Bag
Driver: TaylorMade M2 (2017) w/ Project X T1100 HZRDUS Handcrafted 65x 
Strong 3 wood: Taylormade M1 15* w/ ProjectX T1100 HZRDUS handcrafted 75x
3 Hybrid: Adams PRO 18* w/ KBS Tour Hybrid S flex tipped 1/2"
4 Hybrid: Adams PRO 20* (bent to 21*) w/ KBS Tour Hybrid S flex tipped 1/2"
4-AW: TaylorMade P770 w/ Dynamic Gold Tour Issue Black Onyx S400

SW: 56* Scratch Tour Dept(CC grooves) w/ Dynamic Gold Spinner
LW: 60* Scratch Tour Department (CC grooves) w/ Dynamic Gold Spinner
XW: 64* Cally XForged Vintage w/ DG X100 8 iron tiger stepped
Putter: Nike Method Prototype 006 at 34"

Have a ton of back-ups in all categories, but there are always 14 clubs in the bag that differ depending on the course and set-up. Bomb and gouge. Yes, I'm a club gigolo.

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Info from a rep at Golfsmith... Take it with a grain of salt

 

More like a full shaker...

 

What's in the bag:
 
Driver:  :titelist-small:TSR3; :wilson_staff_small: DynaPWR Carbon
FW Wood: :wilson_staff_small: DynaPWR 3-wood; :titleist-small: TSR 2+
Hybrids:  PXG Gen4 18-degree
Utility Irons: :srixon-small: ZX MkII 20* 
Irons:;  :Sub70:699/699 Pro V2 Combo; :wilson_staff_small: D9 Forged;  :macgregor-small:MT86 (coming soon!); :macgregor-small: VIP 1025 V-Foil MB/CB; 

Wedges:  :cleveland-small: RTX6 Zipcore
Putter: :cleveland-small: HB Soft Milled 10.5;  :scotty-small: Newport Special Select;  :edel-golf-1:  Willamette,  :bettinardi-small: BB8; :wilson-small: 8802; MATI Monto

Ball: :bridgestone-small: Tour B RXS; :srixon-small: Z-STAR Diamond; :wilson_staff_small: Triad

Stat Tracker/GPS Watch: :ShotScope:


 
Follow @golfspybarbajo

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I received an email from Adams golf about the new Adams golf just a bit ago so clicked on to the new website.  It is so clear that they are going after the senior golf market just from the appearance of the website itself.

 

I can't fault them and I wish them well.

Taylor Made Stealth 2 10.5 Diamana S plus 60  Aldila  R flex   - 42.25 inches 

SMT 4 wood bassara R flex, four wood head, 3 wood shaft

Ping G410 7, 9 wood  Alta 65 R flex

Srixon ZX5 MK II  5-GW - UST recoil Dart 65 R flex

India 52,56 (60 pending)  UST recoil 75's R flex  

Evon roll ER 5 32 inches

It's our offseason so auditioning candidates - looking for that right mix of low spin long, more spin around the greens - TBD   

 

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I received an email from Adams golf about the new Adams golf just a bit ago so clicked on to the new website.  It is so clear that they are going after the senior golf market just from the appearance of the website itself.

 

I can't fault them and I wish them well.

So I should stock up on some backup sets of MB2s and players hybrids now???

WITB 2024

   Qi10 LS 9* HZRDUS RDX Smoke Blue 60g 6.5

   M5 15* Evenflow Black 75g 6.5

   Sim Ti 22* HZRDUS Red 75g 6.5

   Sim2 Rescue 22* Diamana Thump 100x

   X Forged CB 5 - PW MMT 105 TX 

   Jaws Raw 50*, 54* & 58* TTDG "OG" Spinner

   Toulon Madison BGT Fire 34.75"

   Z Star Diamond

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Lucky my swing speed is increasingly senior!

 

I hope adams keep making clubs like tight lies fairway, it's seriously good.

Rest in peace long sticks - I'll remember you

 

TM Burner Superfast 2.0 TP Regular

TM RBZ Stage 2 Fairway 14.5 stiff

Adams Blue Hybrid No. 3 stiff

Adams Super xtdHybrid 21.5 Stiff

 

Ping G30 4 and 5 Iron - Regular CFS Shaft

Ping i25 6 - PW Regular CFS Shaft

TM Y Groove Gap Wedge

Cleveland CG10 Sand Wedge

 

PingTR Piper Putter, adjustable shaft, SuperStroke Fatso

 

Titleist StaDry Cart Bag

 

Motocaddy S3 Pro Trolley

 

Foot Joy City, Adidas Boost Boa and Adidas Superstar shoes

 

Pro V1x in the summer, Titleist Velocity in the winter.

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