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wbealsd posted this is another thread -- not sure if we've discussed it, but we should. 

 

Personally, I think this is brilliant!

 

"I got an email from Bridgestone yesterday announcing that they're starting a demo program along these lines.

 

Have you tried Bridgestone Golf's new Test Drive program?  We ship new J15 demos to you! 
•Choose from over 100 unique sets with tons of shaft options
•Enter your information and pay a small shipping fee to your desired delivery address
•Try the clubs out for 21 days
•Feel free to have your local fitter bend the clubs to your preferred lies/lofts ensuring the perfect fit
•Re-package the clubs and send them back to Bridgestone using the INCLUDED pre-paid postage label
It's that simple.  Try today: http://testdrive.bridgestonegolf.com"
 
 
Would you participate?  If it's all free with shipping prepaid, what's the downside?  
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Its a great idea, now if they had something like Netflix for golf it would be awesome

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I'm actually considering it, but I'll wait until our weather gets consistent enough that I can really take advantage of it.

 

Now that I've ordered new shafts for my irons, I think I'll be postponing any major changes for awhile anyway.

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Now that I've ordered new shafts for my irons, I think I'll be postponing any major changes for awhile anyway.

 

Famous last words!!!!

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I think it's a brilliant idea frankly but there is a downside.  It means 3 weeks of not practicing or playing with your gamers.  One of my concerns from early last season was that I was going through irons so quickly I was never giving them a chance - I was becoming the Oakland Raiders of the golfing world. 

 

For me it takes about a month until I'm comfortable with a set of irons - perhaps even more than that if the month is not a time where I'm playing competitive golf. 

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Famous last words!!!!

I say that a LOT! - lol

 

I will say that playing in January this year, really showed me how fast I can lose my "chops" (and how HEAVY my clubs felt after a few holes).  I started regularly practicing indoors as soon as I got back home and got my bag evaluated this spring, which resulted in re-shafting most of my bag (Paderson in driver, Genius back in wedges, KZG graphite in irons, etc).

 

Just hitting the clubs that are already re-shafted yesterday at the range, I was swinging with more confidence and consistency than I ended the season with last year!

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Its a great idea, now if they had something like Netflix for golf it would be awesome

 

Sounds like we're starting a business!

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 I was becoming the Oakland Raiders of the golfing world.

 

Better than being the Jacksonville Jaguars, I suppose...

 

Here's a way to look at it -- if you were in the market for new irons, would you have the opportunity to try anything, free of charge, for 21 days?  And have a fitter customize them to your needs?  And then send them back postage paid?  To me, that's game changing.  If it's successful, would other companies offer something similar?

 

When you're trying to gain market share, a unique idea like this is pretty intriguing.  

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Werent they already doing this?  I looked into it but they put a $700 hold on your credit card until you return the clubs and they confirm that they werent damaged.  No thanks.

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Bridgestone might be on to something. Maybe. Perhaps. Possibly. Hmm? For some people I guess. Assuming that I was in the market for a new set of irons I couldn't take them to my fitter. Or, I should say I wouldn't take them. I think it would be insulting. His livelihood and career is build on fitting and building clubs. He only sells a few select brands none of which include Bridgestone. He's not in the business of bending and adjusting clubs for guys that show up off the street. And I'd bet if he was asked to do so the cost would chase them away. Not that bending clubs is necessarily expensive it's that he'd price it to discourage the practice. I think Bridgestone is attempting a cleaver ploy by asking golfers to take a set of their clubs to be fitted by a club maker that will not get a sale. Except for a charge to fit and bend a set of clubs. Quality professional club makers don't base their business on that premise alone. Perhaps at more of a retail setting like an Edwin Watts or Nevada Bob's type of outlet that has a loft and lie machine this might work. Most I've seen aren't really setup to fit clubs properly. Additionally and assuming that an outfit like Cool Clubs for example (Cool Clubs may not even sell Bridgestone for all I know) does sells Bridgestone do you think they are going to be Bridgestone's chumps and bend some clubs and lose out on actually selling the irons? I seriously doubt it. Conclusion.... this is a marketing stunt that will fail.

 

EDIT: The more I think about this the worse it sounds. What if the shafts are wrong?  It's not just ordering a Stiff or R flex. What does that mean anyway? Can they be cut or replaced at no additional cost? What if the weighting needs adjusting? How about different grips? What if during bending a club breaks or cracks? Getting fit properly is so much more that just bending. Way more. This whole idea is a crock meant for dupes.

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I like this idea. Bridgestone may have a good idea here for those of us who don't have tons of options. I loved my j36 pro combos. Great looking irons

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Wow, a chance to hit a set of clubs for free for 21 days, especially ones that are hard to find in stores.  What a nightmare!!!  :lol:  :lol:

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If it's all free with shipping prepaid, what's the downside?  

 

 

Right now, it appears that 20 of those days we would have rain. Program sounds interesting, it is my weather that I am upset with.

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Nice way to not supply irons to retailers.

 

Definitely limitations. The only overlength options I saw were +1 inch.

 

Cost savings for Bstone marketed as being for your benefit.

 

Have a head go flying during testing and take out your buddy? Who's responsible at that point? Bstone? The fitter that bent them? They're pushing a legal envelope there. Surprising it got the green light.

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Nice way to not supply irons to retailers.

 

Definitely limitations. The only overlength options I saw were +1 inch.

 

Cost savings for Bstone marketed as being for your benefit.

 

Have a head go flying during testing and take out your buddy? Who's responsible at that point? Bstone? The fitter that bent them? They're pushing a legal envelope there. Surprising it got the green light.

So let's pretend that you play a round of golf at a club that supplies Bstone clubs and you say to yourself "hey id like to give those a go." So you ask the pro and he throws one together for you and you take it out. 2 holes in you hit a shot and the head goes flying off!

 

Whose responsible?

 

Same questions still are in play. Absolutely no difference.

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I see an upside for this, both for Bridgestone and local fitters, at least in areas like mine. 

 

The local fitter I use checks and adjusts loft/lie for people all the time and will do fittings for any brand of clubs you bring in.  If you want to try different shafts, he can put an adaptor on your club and you can try different shafts, but you'll pay for the service.

 

You have the option of either paying a fitting charge, or having it waived if you make a purchase from them.

 

If I decided I wanted to purchase a set of Bridgestones after I demo'd them, I'd simply have him place the order and have him check the specs for me when they were delivered.

 

Granted, some folks will buy their clubs off eBay or direct from Bridgestone, but they'd do that anyway.  The fitter will get paid for any work he does for you, if you have them fit or adjusted while you have them to demo.

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Better than being the Jacksonville Jaguars, I suppose...

 

Here's a way to look at it -- if you were in the market for new irons, would you have the opportunity to try anything, free of charge, for 21 days?  And have a fitter customize them to your needs?  And then send them back postage paid?  To me, that's game changing.  If it's successful, would other companies offer something similar?

 

When you're trying to gain market share, a unique idea like this is pretty intriguing.

 

You asked what could go wrong, I was answering, I still think it's a great idea but nothing is fool proof. If I were in the market for new irons I would certainly give these a try simply because of this program. I would not have the,bent to spec though because no one is doing that gratis and 8 irons would be $200.

 

I wish them well.

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You asked what could go wrong, I was answering, I still think it's a great idea but nothing is fool proof. If I were in the market for new irons I would certainly give these a try simply because of this program. I would not have the,bent to spec though because no one is doing that gratis and 8 irons would be $200.

I wish them well.

Good Lord does king midus do you club work?

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