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Bridgestone's New Ball: The Extra Soft


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Golf's "Soft Parade" continues, as Bridgestone joins the "soft ball" trend...

 

BRIDGESTONE'S NEW EXTRA SOFT BRINGS SUPERIOR CONTROL AND DISTANCE-PERFORMANCE TO THE GOLF BALL CATEGORY

 

COVINGTON, GA. — Bridgestone Golf, the #1 ball-fitter in golf, announced today the launch of its new Extra Soft golf ball. The Extra Soft builds off of the superb distance and feel golfers came to enjoy in the xFIXx model with an infusion of straighter ball flight and improved short-game control that can benefit all players.

The Extra Soft's 2-piece construction features a soft ionomer cover and soft compression core for maximum distance and control.  The Extra Soft core is designed to be compressed more fully at moderate clubhead speeds and leads to a reduction in spin producing straighter shots off the tee and from the fairway. 

In terms of aerodynamic performance, the Bridgestone Extra Soft features Bridgestone's patented 330-dimple pattern seamless cover, for the ultimate in flight consistency.   The Extra Soft features a street price of $21.99 per dozen and is available now nationwide at Golfsmith stores, with wide retail availability beginning at all Bridgestone authorized retailers October 2015.  

 

   extra-soft-ball.jpg


“We've seen increased distances off the tee resulting from the Extra Soft's core during both robot and amateur testing,” said Adam Rehberg, Golf Ball Marketing, Bridgestone Golf, Inc. “For the money, you won't find a better feeling or more consistent golf ball than Extra Soft.  It truly is a tremendous value for recreational players.”

For more information on the current Bridgestone Golf ball line and to find the ball that fits your game, visit www.bridgestonegolf.com. There you will find variety of fittings aids: ball fitting event schedule, online ball selection guide and access to chat live online with expert Bridgestone fitting technicians.

 

 

So, what do you think MyGolfSpyers?

 

ExtraSoft.jpg

 

What's in the bag:
 
Driver:  Sub 70 639D - 9.5; :cleveland-small: Launcher HB Turbo; :mizuno-small: ST 190 
FW Wood: :tour-edge: Tour Edge EXS 220 - 15*; :mizuno-small: ST 180 14*
Hybrids:  PXG 0311 22
Utility Irons: :wilson_staff_small: Staff Model Utilities 18, 21, 24*;  Lynx VT Stinger - 16*
Irons::wilson_staff_small: D7 Forged; :benhogan-small:PTx Pro, :macgregor-small: VIP 1025 V-Foil MB/CB; :wilson_staff_small: Progressives (circa 1993)

Wedges:  :cleveland-small: CBX -2, :benhogan-small:Riviera 52-56-60; :wilson_staff_small: Staff Model
Putter:   :edel-golf-1:  Willamette,  :bettinardi-small: BB8,  :benhogan-small:Baby Ben

Ball: :bridgestone-small: Tour B X (2020); :srixon-small: Z-STAR XV

Stat Tracker/GPS Watch: :ShotScope:


 
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Very Interesting......

Driver: Tour Edge Exotics EXS w/Mitsubishi ck Blue regular shaft BACKUP DRIVER: Cobra F8 w/Mitsubishi ck Blue regular shaft  Fairways:  Cobra King F8 3W(14.5*) & 5W(18.5*) w/Mitsubishi ck Blue regular shaft Hybrids: Tour Edge CBX 119 4H(22*)  with Project X Evenflo regular shaft Irons: Wilson Staff D7 5 - PW w/Recoil 460 regular shafts Wedges: Wilson D7 GW(50*) & SW(54*) w/Recoil 460 regular shafts; Cleveland RTX Zipcore(58*) w/True Temper Spinner Wedge steel shaft  Putter: 33" Slotline SSi 693 mid mallet Bag: Cobra Ultralite Cart Bag(Peacoat Blue).

 

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Can we rally say "Join the soft ball trend" with Bridgestone??  Pretty sure that these are the guys that started it all with the Precept MC Lady Ball that a lot of single digit players and some pros started using in the cold weather months in the late 90's. I know that the ball is branded Precept, but I believe that the parent company is still Bridgestone.

What I lug around the golf course in my MacKenzie Walker.

Driver -   Ping G410 Plus 9° Tour 65 S
Fairway -  :srixon-small: Z785 13.5° Tensei CK Pro Orange 70 S

2 Iron - :srixon-small: ZU65 18° AeroTech SteelFiber 110icw S

Irons -  :srixon-small: Z785  TTDG IT S400 3,5-Pw 1° flat
Wedges - :cleveland-small: RTX4 Raw 50° 54° 58°  TTGDTI S400 1° flat

Putters -   Odyssey Toulon Stroke Lab Austin/Nike  Method Converge B1-01 UST Frequency Filter/Odyssey 2 Ball DFX/ TaylorMade Spider
Tour Black / Ping Anser F/ Scotty Cameron TeI3 Sole Stamp Newport 2. All with different grips, weights, and lengths.
 

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I think it's fair to say from a marketing perspective -- it's actually branded "Extra Soft"  

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What's in the bag:
 
Driver:  Sub 70 639D - 9.5; :cleveland-small: Launcher HB Turbo; :mizuno-small: ST 190 
FW Wood: :tour-edge: Tour Edge EXS 220 - 15*; :mizuno-small: ST 180 14*
Hybrids:  PXG 0311 22
Utility Irons: :wilson_staff_small: Staff Model Utilities 18, 21, 24*;  Lynx VT Stinger - 16*
Irons::wilson_staff_small: D7 Forged; :benhogan-small:PTx Pro, :macgregor-small: VIP 1025 V-Foil MB/CB; :wilson_staff_small: Progressives (circa 1993)

Wedges:  :cleveland-small: CBX -2, :benhogan-small:Riviera 52-56-60; :wilson_staff_small: Staff Model
Putter:   :edel-golf-1:  Willamette,  :bettinardi-small: BB8,  :benhogan-small:Baby Ben

Ball: :bridgestone-small: Tour B X (2020); :srixon-small: Z-STAR XV

Stat Tracker/GPS Watch: :ShotScope:


 
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Exactly!  During the winter, I play the Bridgestone Lady Precept for which Bridgestone says "features a Super Soft Gradational Core and a 330 Seamless Dimple Design for longer distance."

 

So... my questions are does Extra Soft trump Super Soft?  How soft is too soft?  Where does this ball fit in the Bridgestone line?  Who's it for?  If I had to guess, I would say that there is probably very little difference between the Extra Soft and the Lady Precept, and it is meant to target guys who need to play a soft ball but don't want to play a "Lady" ball.  :)

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We don’t stop playing the game because we get old; we get old because we stop playing the game.”

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Exactly!  During the winter, I play the Bridgestone Lady Precept for which Bridgestone says "features a Super Soft Gradational Core and a 330 Seamless Dimple Design for longer distance."

 

So... my questions are does Extra Soft trump Super Soft?  How soft is too soft?  Where does this ball fit in the Bridgestone line?  Who's it for?  If I had to guess, I would say that there is probably very little difference between the Extra Soft and the Lady Precept, and it is meant to target guys who need to play a soft ball but don't want to play a "Lady" ball.   :)

 

Spoken like a true marketing pro!  

 

 

Interesting that some of the companies will list their compression - Wilson's Due/DuoSpin come to mind, while Titleist and Bridgestone don't.  Not sure what that means, but it's interesting...

 

What's in the bag:
 
Driver:  Sub 70 639D - 9.5; :cleveland-small: Launcher HB Turbo; :mizuno-small: ST 190 
FW Wood: :tour-edge: Tour Edge EXS 220 - 15*; :mizuno-small: ST 180 14*
Hybrids:  PXG 0311 22
Utility Irons: :wilson_staff_small: Staff Model Utilities 18, 21, 24*;  Lynx VT Stinger - 16*
Irons::wilson_staff_small: D7 Forged; :benhogan-small:PTx Pro, :macgregor-small: VIP 1025 V-Foil MB/CB; :wilson_staff_small: Progressives (circa 1993)

Wedges:  :cleveland-small: CBX -2, :benhogan-small:Riviera 52-56-60; :wilson_staff_small: Staff Model
Putter:   :edel-golf-1:  Willamette,  :bettinardi-small: BB8,  :benhogan-small:Baby Ben

Ball: :bridgestone-small: Tour B X (2020); :srixon-small: Z-STAR XV

Stat Tracker/GPS Watch: :ShotScope:


 
Follow @golfspybarbajo

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I think it's fair to say from a marketing perspective -- it's actually branded "Extra Soft"  

 

Like this??

 

extra soft.jpg

  • Like 2

What I lug around the golf course in my MacKenzie Walker.

Driver -   Ping G410 Plus 9° Tour 65 S
Fairway -  :srixon-small: Z785 13.5° Tensei CK Pro Orange 70 S

2 Iron - :srixon-small: ZU65 18° AeroTech SteelFiber 110icw S

Irons -  :srixon-small: Z785  TTDG IT S400 3,5-Pw 1° flat
Wedges - :cleveland-small: RTX4 Raw 50° 54° 58°  TTGDTI S400 1° flat

Putters -   Odyssey Toulon Stroke Lab Austin/Nike  Method Converge B1-01 UST Frequency Filter/Odyssey 2 Ball DFX/ TaylorMade Spider
Tour Black / Ping Anser F/ Scotty Cameron TeI3 Sole Stamp Newport 2. All with different grips, weights, and lengths.
 

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I have nothing but respect for Bridgestone. I prefer this company's golf balls to just about every other ball out there. I just wonder about the wisdom of calling something "Extra Soft"

What I lug around the golf course in my MacKenzie Walker.

Driver -   Ping G410 Plus 9° Tour 65 S
Fairway -  :srixon-small: Z785 13.5° Tensei CK Pro Orange 70 S

2 Iron - :srixon-small: ZU65 18° AeroTech SteelFiber 110icw S

Irons -  :srixon-small: Z785  TTDG IT S400 3,5-Pw 1° flat
Wedges - :cleveland-small: RTX4 Raw 50° 54° 58°  TTGDTI S400 1° flat

Putters -   Odyssey Toulon Stroke Lab Austin/Nike  Method Converge B1-01 UST Frequency Filter/Odyssey 2 Ball DFX/ TaylorMade Spider
Tour Black / Ping Anser F/ Scotty Cameron TeI3 Sole Stamp Newport 2. All with different grips, weights, and lengths.
 

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Spoken like a true marketing pro!  

 

 

Interesting that some of the companies will list their compression - Wilson's Due/DuoSpin come to mind, while Titleist and Bridgestone don't.  Not sure what that means, but it's interesting...

 

Compression is all relative - since a ball will compress at a variable rate depending on how hard it is hit, there is only limited use in stating a compression figure. For instance, a crushing drive will compress the ball somewhat more than a two foot putt, but it's still the same ball and arguably the majority of "feel" will come from the putt. Hence, some companies prefer to use terms like "soft" or "softer" or "softest ever" or even "extra soft" (lol). 

Interesting that no ball has ever been marketed as being "rock hard and feels like a ball bearing" - suggesting that softness has a positive quality about it.

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Two piece means the soft feel simulates spin that isn't there when I need it. Pass

Ping G410 - set at 12 degrees, fade setting - Fujikura Motore X R flex

Ping G410 5-9 wood

G30 6-PW -  Aerotech FT 500 shafts

SCOR 48,52,56,60

EVNRoll ER 5

Titleist Pro VIx optic yellow with revkev stamped on them

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I'll add it to my list of balls to try for winter golf. I'm thinking the chrome soft will be up near the top though. Otherwise it'll be hand warmers in the pockets and rotating Snells.

Driver -  :taylormade-small: M1 9.5* w/ Aldila Rogue Silver 70X

Fairway -   :taylormade-small: M1 5W 19* w/ Aldila Rogue Silver 70X

Hybrids -   :ping-small: G25 4H 23*

Irons -  :mizuno-small: JPX 850 Forged 4-PW w/ Nippon N.S. Pro 1150S

Wedges - :mizuno-small: S5 50*07, 54*12, 58*12 w/ Nippon N.S. Pro 1150S

Putter - Oddyssey Metal-X #7 w/ SuperStroke Pistol GT 2.0

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Got some more info from Bridgestone on the new Extra Soft...

 

1. It's not a rebadged Lady Precept.  The Lady compression is in the 40-45 range, while the Extra Soft is 60-63, and is a replacement for the xFIXx ball.  

 

2. Biggest difference of the xFIXx is a slightly softer core and a softer ionomer cover. Nothing like a urethane ball, but B'Stone says it has a softer feel and better control than many of the other 2-piece balls out there.

 

3. Bridgestone's take on "soft" balls:  They've found that for moderate swing speeds, there's a diminishing point of return in terms of core compression.  According to Bridgestone, Lady is softer because women don't typically have the same launch conditions as men, even in the higher handicap market.  Their goal with the Extra Soft - and XFIXx before it - is to make a ball that's not too soft so it won't over-compress.  

  • Like 2
 

What's in the bag:
 
Driver:  Sub 70 639D - 9.5; :cleveland-small: Launcher HB Turbo; :mizuno-small: ST 190 
FW Wood: :tour-edge: Tour Edge EXS 220 - 15*; :mizuno-small: ST 180 14*
Hybrids:  PXG 0311 22
Utility Irons: :wilson_staff_small: Staff Model Utilities 18, 21, 24*;  Lynx VT Stinger - 16*
Irons::wilson_staff_small: D7 Forged; :benhogan-small:PTx Pro, :macgregor-small: VIP 1025 V-Foil MB/CB; :wilson_staff_small: Progressives (circa 1993)

Wedges:  :cleveland-small: CBX -2, :benhogan-small:Riviera 52-56-60; :wilson_staff_small: Staff Model
Putter:   :edel-golf-1:  Willamette,  :bettinardi-small: BB8,  :benhogan-small:Baby Ben

Ball: :bridgestone-small: Tour B X (2020); :srixon-small: Z-STAR XV

Stat Tracker/GPS Watch: :ShotScope:


 
Follow @golfspybarbajo

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What you're saying makes sense - I used to go to this type of ball in the late fall/early spring when I lived up North just no reason to do it in Florida.

 

Good luck to Bridgestone particularly if they are being honest enough to say that it does not perform like an urethane covered ball - that's refreshing.

Ping G410 - set at 12 degrees, fade setting - Fujikura Motore X R flex

Ping G410 5-9 wood

G30 6-PW -  Aerotech FT 500 shafts

SCOR 48,52,56,60

EVNRoll ER 5

Titleist Pro VIx optic yellow with revkev stamped on them

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Share on other sites

Got some more info from Bridgestone on the new Extra Soft...

 

1. It's not a rebadged Lady Precept.  The Lady compression is in the 40-45 range, while the Extra Soft is 60-63, and is a replacement for the xFIXx ball.  

 

2. Biggest difference of the xFIXx is a slightly softer core and a softer ionomer cover. Nothing like a urethane ball, but B'Stone says it has a softer feel and better control than many of the other 2-piece balls out there.

 

3. Bridgestone's take on "soft" balls:  They've found that for moderate swing speeds, there's a diminishing point of return in terms of core compression.  According to Bridgestone, Lady is softer because women don't typically have the same launch conditions as men, even in the higher handicap market.  Their goal with the Extra Soft - and XFIXx before it - is to make a ball that's not too soft so it won't over-compress.  

 

 

Good Stuff.......Thanks!

Driver: Tour Edge Exotics EXS w/Mitsubishi ck Blue regular shaft BACKUP DRIVER: Cobra F8 w/Mitsubishi ck Blue regular shaft  Fairways:  Cobra King F8 3W(14.5*) & 5W(18.5*) w/Mitsubishi ck Blue regular shaft Hybrids: Tour Edge CBX 119 4H(22*)  with Project X Evenflo regular shaft Irons: Wilson Staff D7 5 - PW w/Recoil 460 regular shafts Wedges: Wilson D7 GW(50*) & SW(54*) w/Recoil 460 regular shafts; Cleveland RTX Zipcore(58*) w/True Temper Spinner Wedge steel shaft  Putter: 33" Slotline SSi 693 mid mallet Bag: Cobra Ultralite Cart Bag(Peacoat Blue).

 

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