Kentwool Named the Official Sock of the Professional Tour Caddies Association

[GolfSpy Barbajo]

The following is a press release from Kentwool.  Kinda cool deal for the Association of Professional Tour Caddies...

 

 

KENTWOOL NAMED OFFICIAL SOCK OF THE ASSOCIATION OF PROFESSIONAL TOUR CADDIES

 

 Makers of the “World's Best Golf Sock” Partner with the APTC In An Effort To Boost Appreciation for Professional Golf's Foot Soldiers

 

 

GREENVILLE, S.C. — KENTWOOL, makers of the “World's Best Golf Sock,” announced today that it has become the “Official Sock of the Association of Professional Tour Caddies (APTC),” marking the first-ever sponsorship deal for the organization. The APTC was formed to unite caddies for the betterment of the profession, and is teaming up with KENTWOOL because of the sock maker's ability to deliver a superior product that improves the foot health, comfort and performance of its members.    

 

As part of the deal, KENTWOOL will provide its popular Men's Tour Profile and Men's Tour Standard socks for professional Tour caddies to wear each week in competition.   Both the Men's Tour Profile and Tour Standard socks are constructed from a proprietary blend of Super Fine Merino Wool and other natural and high-tech performance fibers.  Each pair is infused with an innovative WINDspun technology to deliver unparalleled comfort, and is designed to reduce friction, abrasion and muscle fatigue.   In fact, KENTWOOL is so confident in the comfort of its socks, the company offers a lifetime “Blister-Free Guarantee” with the purchase of every pair.    

 

“At golf's highest level, every step counts, so who better to serve as a testimonial to the comfort and performance of our socks than professional Tour caddies,” said Dan Murphy, president at KENTWOOL. “We are excited about this relationship because we believe we can improve the podiatric health of caddies while helping to raise awareness of the important job they do week-in and week-out. In addition, we know that caddies act as trusted advisors to their players on and off the course, so this relationship will only help us grow use of KENTWOOL among the world's best golfers as well.” 

 

“Our members make their living on their feet – so foot care is critical. Our guys don't think of socks as just a fashion item – they need real gear that performs and keeps them going. We chose Kentwool because they deliver the best possible sock available,” said James Edmonson, APTC president.  “In addition, we are thrilled that KENTWOOL has had the foresight to join forces with us early on and help us grow awareness of our organization and the important roles caddies play in golf at the highest level.”

 

To help raise the profile of professional golf's largely-unheralded heroes, KENTWOOL will roll out several new programs tied to the APTC sponsorship, including a “Caddie Corner” on its website.  “Caddie Corner” will serve as a resource for caddie insights, stories and a unique perspective on the lives of Tour players.  Furthermore, consumers will be given an opportunity to ask caddies questions and they will respond within 24 hours.  In addition to “Caddie Corner,” KENTWOOL will also introduce several cause-related initiatives tied to marquee events and their designated charities throughout the season.

 

The KENTWOOL – APTC partnership will officially kickoff this week at the 2016 Sony Open in Honolulu, with nearly 100 caddies in the field expected to don KENTWOOL socks during the event. 

 

Since 2008, KENTWOOL has been manufacturing the “World's Best Golf Sock.” Drawing on over 150 years of mastery in wool manufacturing, KENTWOOL has leveraged the attributes of the natural “smart” fiber for unmatched comfort and performance in the sock category. For more information on the KENTWOOL brand, visit http://www.kentwool.com.

 

 

[McaseyM]

If anyone needs this, caddies do! I really like the colors, but have so many FJ socks already. I'd given them a roll though, especiallly with that guarantee and the fact that I love me some color in my golf

[furu]

Still waiting for shipping cost for 2-3 pair to be cheaper than $30-40. It socks!

[hckymeyer]

I think this is a great move.  I've always been curious why some shoe company didn't go after caddies.  They walk all the time and are always on television.

 

Anyone know if their pro's endorsement deal carries to the caddy?  Or if they are somehow required to wear what their pro wears?

[Kenny B]

I love both the tour profile and tour standard socks.  The tour standards were my favorite Christmas present this year.

 

Somebody needs to send furu some socks!!  Let's all chip in.

[Maverickping]

Sounds good, I have plenty of the tour profile and the tour standard socks. Wear them everyday.

[apprenti23]

I have multiple pairs but only of the long sock. Wearing a size 14 shoe you have to get extended length socks and Kentwool has those available. Pretty smart marketing move by them IMO to go after caddies.