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Terry K Steps Down as Hogan CEO


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Woke up to this interesting tidbit on Facebook this morning from Hogan Founder/CEO Terry Koehler...

 

To all,


My life has moved into the next chapter with the transition at Ben Hogan Golf -- I've relinquished my role as President/CEO and evolved to a "semi-retired" Founder role, where I will not be responsible for day-to-day operations. That work is now trusted to Scott White, a very capable industry veteran who will do a great job. I will stay engaged in product innovation and many other areas, where most of my work can be done from my home in Victoria. I will miss seeing all the great people every day, and being 100% engaged all the time. 


I will not miss the almost weekly 600-mile round trip commute, nor the waking at 3:00 a.m in a near panic about all that I need to get done that day.


My conversations with my wife on the weekends will no longer revolve around work. Yay!!!!


I will no longer be a stranger at my Victoria Country Club. And I look forward to working on my golf game to get it out of complete remission -- there are already signs of hope that it is salvageable.


I will see my Victoria friends much more often!!!

 

I will stay engaged as one of the five-member Board of Managers that provides high-level direction to the management team.
I will not work 70+ hour weeks anymore, and will not fear going from Friday afternoon to Monday morning without working at least some.

I am buying a new little place in Port O Connor that will get a great deal of my time -- new floors, painting, cabinet work, building a deck, etc. And fishing, of course. Oh, it's at 189 Easy Street -- how appropriate, huh?

I'm not going away from this dream I started years ago, not by a long shot. But I am stepping aside a bit to let Scott lead this team to achieve all our goals.

Wish me luck in dealing with all this leisure time.

 

Interesting news -- I spoke with Terry briefly this afternoon, he's already on the golf course, and plan a more in depth conversation with him tomorrow and a discussion with the new CEO next week.  Based on an interview with Terry a couple of months ago, today's news is a little startling...

 

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What's in the bag:
 
Driver:  :titelist-small:TSi3  
FW Wood: PXG Gen4 2-wood
Hybrids:  PXG Gen4 18-degree
Utility Irons: :wilson_staff_small: Staff Model Utilities 18, 21, 24*
Irons:; PXG 0211; :Hogan: Pro Combo; :benhogan-small:FTX Combo;:benhogan-small:'99 Apex Plus; :benhogan-small:'99 Apex blades; :macgregor-small: 2010 VIP irons; :macgregor-small: VIP 1025 V-Foil MB/CB; 

Wedges:  :cleveland-small: RTZ ZipCore: :benhogan-small:Riviera 52-56-60
Putter: :scotty-small: Newport Special Select;  :edel-golf-1:  Willamette,  :bettinardi-small: BB8; :wilson-small: Buckingham; MATI Monto

Ball: :bridgestone-small: Tour B X; :srixon-small: Z-STAR XV; :wilson-small: Triad

Stat Tracker/GPS Watch: :ShotScope:


 
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I saw this and was very surprised. Especially since the new Hogan Golf has been very successful!

In my bag:

Driver: :cobra-small: Speedzone Xtreme 9.0* Fujikura Motore X F1 6X

Wood: :cobra-small: Speedzone Tour Fujikura Motore X F1 7X

Hybrids: :cobra-small: King Utility 19.5* Diamana Tensei White Pro 90TX

Irons: :srixon-small: Srixon ZX5 4-6 (1 degree weak), ZX7 7-PW Project X 6.5

Wedges: :taylormade-small: Milled Grind 3 50*, 54*, 58* Tour Issue S400

Putter: :seemore-small: Nashville Z1C 34"

 Ball: :bridgestone-small: Tour B X 

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Wow, but I get where he is coming from considering I have spent the last 48 hours plus in my office including sleep and all meals.  I am a huge fan of the Hogan brand and just hoping that the company continues to evolve and expand its offerings.

WITB

:callaway-small: Epic Max LS 10.5* GD AD TP 6x

:callaway-small: Epic Speed 15* GD AD HD 7x

:callaway-small: Apex UW 17* Project X RDX Smoke Black 80 6.5

PXG 0317 22* KBS Proto 95x

PXG 0311 ST 5 -GW KBS Tour 130

PXG Sugar Daddy 54* & 58* TTDG TI S400

L.A.B. Golf Mezz.1 34"

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Really surprised by this. That would explain why it was hard for me to get ahold of someone at Hogan last week. I wish him the best, he seems like a nice guy. 

Driver- Tmag 2017 M2 tour issue 8.5* actual loft 7.8* w/ HZRDS Green PVD 70TX"
Fairway Metal- Taylormade SLDR Mini Driver 12* w/ Fujikura Rombax TP95-X"

Utility- Mizuno MPH5 1 iron w/ Aldila RIP 85X (depending on course/ conditions)

Irons- Mizuno MP- FLI HI 2i w/ Aldila Proto ByYou 100X
          Mizuno MP59 4i-6I w/ PX 6.5

          Mizuno MP69 7i-PW w/ PX 6.5

Wedges- Scratch 8620 Driver/Slider set.  50*, 54* bent to 55* and 60*

Putter- Taylormade Spider Tour w/ flow neck
Ball- Bridgestone Tour B X

Bag- Sun Mountain C130 Supercharged

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Wow! I can imagine that grind. he lead the successful relaunch, got it rolling. I wish him luck!

 

 

Sent from my iPhone using MyGolfSpy mobile app

What's in my  :cleveland-small: bag:

Driver :  :cobra-small: F9 10.5, Fujikura Speeder 757 TR 

Fairway  :cobra-small: F9 15.5° Aldila Rogue White 80X

Hybrid:  :cobra-small: King F7 18° KBS Tour PROTO Hybrid 95 S+

Irons:   :srixon-small: z585 4i - 6i,  z785 7i-PW, Nippon Modus 120X

Wedges:  :cleveland-small: CBX  50.11, 55.11, 60.10  TT DG S400 Black

Putter:  post-53756-150768041262.jpg Honey Badger 34" 

Ball:  :srixon-small: Q-Star Tour

 

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I really love his SCOR wedges and if he stays in product development, I think we will still see his contributions in future clubs. Good luck TK. Do you think he plays Hogan clubs? What about driver?

 

 

Sent from my iPhone using MyGolfSpy mobile app

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We don’t stop playing the game because we get old; we get old because we stop playing the game.”

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Very Interesting - curious how this will affect the vision and direction of the company. Hope the interview goes well - want to hear more.

WITB:
Driver: Cobra King LTD
Fairway: Ping G25 (3)
Hybrid: Ping i25 (22 degree)
Crossover: Ping G 5
Irons: Ping i25 (5 -PW)
Wedges: Bridgestone J15 forged 50 and 55 degree
Putter: Cleveland TFi Elevado w/ Winn Pro grip.

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Wish him the best, been a heck of a day in the golf industry.

 

 

Sent from my iPhone using MyGolfSpy mobile app

Right Handed

4.5 handicap

Driver: Nike Vapor Flex with Mitsubishi Rayon Fubuki ZT60x5ct S-flex shaft and stock grip.

3-Metal: Nike VRS 15 degree with Mitsubishi Rayon tour issue Diamana S73x5ct X-flex shaft and GolfPride MCC midsize Black/White grip.

Irons: Ben Hogan PTx 22, 26, 30, 34, 38, 42, 46 degrees standard length and lie with KBS Tour-V stiff shafts and GolfPride MCC midsize Black/White grips.

Wedges: Ben Hogan TK15 54, 58 degrees with KBS Tour-V X-flex shafts and GolfPride MCC midsize Black/White grips.

Putter: Nike Method Converge B1|01 with Superstroke Flatso 2.0 grip.

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Best wishes! His wedges are the best clubs in my bag along with putter. (Despite the number of strokes had with them the other day)

 

Sent from my VS986 using MyGolfSpy mobile app

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Taylor Made Stealth 10.5  Aldila Ascent Red R flex

Ping G410 5, 7, 9 wood  Alta 65 R flex

Wilson D7 forged 5-GW -  Mamiya recoil 460 R flex

Edison Wedges 54 and 59 KBS Tour Graphite 80's

EVNRoll ER 5

Titleist Pro VIx optic yellow with revkev stamped on them

Still on that elusive hunt for a 3 wood that I'm able to hit - I don't know why, I crush the 5 wood and it's really a 4 wood anyway. 

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Have to believe the Hogan group will continue to move forward in a positive way! Love all the clubs...like many of you started with the Score wedges! Also lets hope it's TK does well in retirement! I failed it the first time 😝 Time to ⛳️

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Driver: Titleist 915 D2 9.5 w/Grafalloy 65 Pro-Launch Blue Shaft R-Flex

3W: Titleist 915 w/Diamana S+ Blue 70 R-Flex

4 Hybrid: Ben Hogan VKTR 20* w/iRod 75 F3R-Flex

5Hybrid: Ben Hogan VKTR 24* w/iRod 75 F3R-Flex

Irons: Ben Hogan PTx 28*, 32*, 36*, 40* UST Mamiya Recoil 660 F3R-Flex

Wedges: Ben Hogan Ft Worth 44*, TK 48*, 52*, 56*, 60* UST Mamiya Recoil 660 F3R

Putter: Scotty Cameron GOLO 5 Dual Balance

 

 

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Blog post published this morning on Terry's decision to step down...

 

http://www.mygolfspy.com/terry-koehler-leaves-hogan-sort-of/

 

Long and short of it - it was in the plan all along for Terry to build the company, and then find a replacement CEO by the time he turned 65, which happens in March.  Terry freely admits his skills set and temperament is more suited to building a company from scratch as opposed to running an established company in growth mode.  That's a different skill set altogether.

 

Scott White is the new CEO - hoping to arrange an interview with him this week.  White was most recently head of Global Marketing and Brand Management for BowTech.  He does have a long history in the golf business - as Director of Sales and Marketing for True Temper, as well as positions with TaylorMade, Callaway and Spalding/Top Flite dating back to the early 90's.  At TaylorMade, he ran the Burner Iron product development and introduction, which remains TMag's most successful iron launch ever.  

 

So personally, I don't see any conspiracy here - I'm not 65 but I can see it in the coming attractions, so Terry's explanation does make sense. As it says in the blog, when you get to that age and have achieved a certain level of success, you get to make decisions about what you want to do and what you don't want to do.  

 

And a 600 mile weekly round trip commute? No thanks!

  • Like 3
 

What's in the bag:
 
Driver:  :titelist-small:TSi3  
FW Wood: PXG Gen4 2-wood
Hybrids:  PXG Gen4 18-degree
Utility Irons: :wilson_staff_small: Staff Model Utilities 18, 21, 24*
Irons:; PXG 0211; :Hogan: Pro Combo; :benhogan-small:FTX Combo;:benhogan-small:'99 Apex Plus; :benhogan-small:'99 Apex blades; :macgregor-small: 2010 VIP irons; :macgregor-small: VIP 1025 V-Foil MB/CB; 

Wedges:  :cleveland-small: RTZ ZipCore: :benhogan-small:Riviera 52-56-60
Putter: :scotty-small: Newport Special Select;  :edel-golf-1:  Willamette,  :bettinardi-small: BB8; :wilson-small: Buckingham; MATI Monto

Ball: :bridgestone-small: Tour B X; :srixon-small: Z-STAR XV; :wilson-small: Triad

Stat Tracker/GPS Watch: :ShotScope:


 
Follow @golfspybarbajo

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I totally agree with his decision. Life's too short as is. I'm still working too much (because it's fun and profitable still) but I'm on a slow gradual taper-off mode. I don't want to be 65 and still pounding it out day in day out either. Good for you Terry.

My Sun Mountain bag currently includes:   TWGTLogo2.png.06c802075f4d211691d88895b3f34b75.png 771CSI 5i - PW and TWGTLogo2.png.06c802075f4d211691d88895b3f34b75.png PFC Micro Tour-c 52°, 56°, 60 wedges

                                                                               :755178188_TourEdge: EXS 10.5*, TWGTLogo2.png.06c802075f4d211691d88895b3f34b75.png 929-HS FW4 16.5* 

                                                                                :edel-golf-1: Willimette w/GolfPride Contour

 

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I totally agree with his decision. Life's too short as is. I'm still working too much (because it's fun and profitable still) but I'm on a slow gradual taper-off mode. I don't want to be 65 and still pounding it out day in day out either. Good for you Terry.

 

I started winding down my career when I turned 60, but kept working until last year when I was 68. I enjoyed my work and would have probably kept on for a couple of more years, but each year the excitement dwindled and the golf game call was louder and clearer.  My wife and I did a lot of traveling to play golf, and I am glad I did while I was still reasonably healthy.  I still plan trips because who knows when you can't do that anymore!!

We don’t stop playing the game because we get old; we get old because we stop playing the game.”

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Nice piece.  it's good to get the scoop directly from the source, as opposed to all the internet rumors.  

:titelist-small: TSi1 Aldila Ascent 40G shaft

:titelist-small: TSi2 18 FW with GD AD IZ 6 Shaft

:titelist-small: TSi1 20 and 23 degree hybrids Aldila Ascent Shafts R

:titelist-small: T300 5-P Tensei  R flex shaft 1/4 long 

:titelist-small: SM8 48F/54/58 D Grinds 

:ping-small: Tyne 4 

:titelist-small: ProV1X Play number 12

 

 

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I was a bit surprised as well.  I have been getting two or three emails per week from Terry, explaining the details of the Hogan clubs....

Driver: PXG 0211 w/Evenflo Riptide CB Regular shaft

Fairways:  PXG 0211 5W & 7W w/ Evenflo Riptide CB  regular shaft and Tour Edge E521 9W w/Fubuki HD50 regular shaft

Hybrid: Ben Hogan VKTR 3 Hybrid(18*)w/Recoil ES regular shaft

Irons: Ben Hogan Ptx 5-PW w/Recoil 660 Regular graphite shafts; soon to be Titleist T300

Wedges: Ben Hogan Tkt-15 (49*/53*/57*) w/Recoil 660 Regular shafts 

Putter: 33”  Evnroll ER2 w/Evnroll Gravity Grip 

Bag: Vice cart bag(Black). 

Ball: Maxfli Tour CG & Titleist Pro V1x.

Using Shot Scope V3 and MG4000 Rangefinder

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So after thinking a little more about this and reading the additional information from TK...specifically regarding growing the company...he actually can grow a company...if one is willing to accept the concept of taking SCOR wedges (was a proud owner of these wedges until I went to the Hogan TK wedges) to the next level by applying that technology to a complete line of irons and now hybrids. I am not suggesting that there are any ulterior motives in his stepping down, only that he can grow a company so long as it contains significant rose colored vision (TK's words).  Anyway there is a difference in establishing a business with growth potential and growing an established business.  I think he is making the right conclusions and right decisions for the long time health of the Ben Hogan company.

 

P.S. Thanks TK for bringing Ben Hogan clubs back!

  • Like 2

Driver: Titleist 915 D2 9.5 w/Grafalloy 65 Pro-Launch Blue Shaft R-Flex

3W: Titleist 915 w/Diamana S+ Blue 70 R-Flex

4 Hybrid: Ben Hogan VKTR 20* w/iRod 75 F3R-Flex

5Hybrid: Ben Hogan VKTR 24* w/iRod 75 F3R-Flex

Irons: Ben Hogan PTx 28*, 32*, 36*, 40* UST Mamiya Recoil 660 F3R-Flex

Wedges: Ben Hogan Ft Worth 44*, TK 48*, 52*, 56*, 60* UST Mamiya Recoil 660 F3R

Putter: Scotty Cameron GOLO 5 Dual Balance

 

 

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