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Is Mizuno next?

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Some rumours surrounding Mizuno. Will they do "a Nike" sooner rather than later?

 

The problem for Mizuno is that they're famous for their irons. Not balls. Definitely not shoes and clothes, like Nike. They don't have any high profit products that can make them stay in golf.

 

 

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that. would. suck. BADLY. maybe they just stick with irons and wedges and even pare down the offerings? I haven't tried the newer driver, fairway or hybrid yet, but they also seem to be coming out with many lines of irons each year, between MP, MP-H,  JPX EZ, 3 JPX number lines, then wedges that alter shape from year to year.

Their bread and butter seem to be the MP line, may just offer MP, and 1-2 along the JPX line for GI and moderate forgiveness??

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Mizuno was conspicuously absent from the merchandise show last week.  Could this be a rumor stemming from that fact or the first signs of them exiting the business?  It's hard to say at this point but it would be sad to see.  Mizuno has had some iconic iron offerings through the years.

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Everyone should try out the JPX 900 driver because it's really good.  I think Mizuno has more of a global presence than we in the US see, especially in Asia.  They just choose not to bring all the products Stateside so it looks like they don't have much going on.  Sort of the same as what Bridgestone does.

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@MCasey - I fear that's wishful thinking on your part.  If they aren't turning enough of a profit and want out they are highly unlikely to trim their line in order to stay in. 

 

What I could see is them staying in the market in Asia and Europe and pulling from the US.  Frankly though I don't know enough about the golf business or their business model to make anything beyond a hopeful guess such as that one.  We'll see. 

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Let's pump the breaks a tad - I've been to the last 3 PGA Shows and Mizuno hasn't been at any of them. They tend to go their own way, so I wouldn't read anything into they're absence

 

 

Sent from my iPhone using MyGolfSpy

 

... Ad to that Mizuno knows it is basically a niche product in the US. They have a very loyal following that doesn't replace irons every year, but when they do they replace them with Mizuno's. I was very interested in the 900 Forged but went with Srixon 545's. The current line up of the 900 series should move their sales in a positive direction, although how much is anyones guess in todays equipment climate. 

 

... It will also be interesting to see how the T7 sells this season. One of the better wedges imo since fewer and fewer wedges come with my personal preference of a dead straight leading edge. Mizuno doesn't do as much advertising as other's like Cleveland or Vokey. I have yet to see a satin T7 in any stores and the blue T7's don't seem to be moving. Since I have played Nike wedges for a long time now, I will be taking a hard look at the satin T7's.

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Agree that Mizuno are really a different brand in the US to the rest of Europe and Asia. As far as the US sales go, it only accounts for a small part of their sales. Mizuno worldwide are rather like Wilson in terms of sporting equipment sales - they do a lot more than just golf.

And up until a few years ago, Mizuno always used to debut their new equipment in UK / Europe first - a refreshing change to get something the US couldn't. Anyways, like a lot of other brands Mizuno are struggling to make inroads against the market leaders, (not just in the US either) especially in the woods and other non-iron equipment. It would be too early to say if they would lessen or completely stop the flow of exports to the US in golfing equipment, but Bridgestone also found themselves in this predicament last year.

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Loyal customers means nothing if you don't make money having only these customers.

 

I agree that being absent from the show isn't a sign of anything when it comes to Mizuno.

 

Europe is a small market, but their office is in Italy and virtually impossible to deal with. They don't even ship to Norway. We're a mini country, but actually not being able to buy Mizuno here - that's just weird.

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I have yet to see a satin T7 in any stores and the blue T7's don't seem to be moving. Since I have played Nike wedges for a long time now, I will be taking a hard look at the satin T7's.

Maybe I'll find a good deal on some of those blue T7's! I kind of dig that color!!!

 

 

Sent from my iPhone using MyGolfSpy

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I think they will be alright as the quality of their product has been known for years.  If you build good stuff, folks will hang with ya. 

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They are much more prevalent overseas than they are in the states. Just because they aren't extremely visible in the US doesn't mean they are struggling

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I think they will be just fine, they march to their own drum beat.

The pro shop I shop at likes working with Mizuno, they have a lot more S5 wedges still on the shelf, before they stock up on the T7 wedges.

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Let's pump the breaks a tad - I've been to the last 3 PGA Shows and Mizuno hasn't been at any of them. They tend to go their own way, so I wouldn't read anything into their absence

 

 

Sent from my iPhone using MyGolfSpy

I'm not playing mizuno gear so they shouldn't be in any trouble. The one factor that was consistent with the recent companies going under was that I've had their gear in my bag.

 

 

Sent from my iPhone using MyGolfSpy

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I'm not playing mizuno gear so they shouldn't be in any trouble. The one factor that was consistent with the recent companies going under was that I've had their gear in my bag.

 

 

Sent from my iPhone using MyGolfSpy

 

You ARE the kiss of death, bruddah.... :lol:  :lol:

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I'm not playing mizuno gear so they shouldn't be in any trouble. The one factor that was consistent with the recent companies going under was that I've had their gear in my bag.

 

 

Sent from my iPhone using MyGolfSpy

Want some Pats head covers? Lol

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Well .. I'm wearing my Mizuno warm-up pants and Mizuno Wave Creation workout sneaks as I'm reading thru this... :)

 

I have one Miz club .. which I love .. is the Blue Ion S5 (54-12). May add a 50°.

 

Demo'ed the JPX-850 last year, and really liked them!, but ended up with Cobra F6s (more forgiving).

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I love Mizuno. I think they've got a great product and are extremely underrated in their wood offerings. If you haven't tried their EZ or 850/900 driver I say give them a go. You'll be extremely surprised. Their overall catalog of products is solid and I don't see them going anywhere.

 

Sent from my Pixel XL using Tapatalk

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