Jump to content
GolfSpy Barbajo

Bridgestone Launches "The Herd" Ad Campaign

Recommended Posts

From the InBox today....

 

Bridgestone is launching a new Tiger-centric ad campaign called "The Herd." I like the idea and the concept - it's an sound marketing message, but Tiger's health issues are taking a serious bite out its effectiveness, for the near term, anyway...

 

Bridgestone Golf Debuts ‘The Herd' Marketing Campaign Featuring Tiger Woods

 
(COVINGTON, GA) â€“ Bridgestone Golf â€“ innovator of premium golf balls, clubs and accessories – is amplifying its aggressive messaging with a new national marketing campaign featuring Tiger Woods that highlights the performance benefits of its products over other brands.
 
Titled “The Herd,” a unique series of commercials on NBC/Golf Channel and across the web depicts the “herd-mentality,” common among consumers with notions that the best golf ball is the one played by the most Tour players. In contrast to this groupthink, the Bridgestone Tour B330 Series is touted as being 44% straighter and 6.9 yards longer than the Titleist ProV1 Series**. The spots are on Bridgestone Golf social channels and can be accessed here: http://bit.ly/2mpfRbo.
 
More than 75 extras participated in the filming in South Africa, representing a mass of humanity scavenging a golf course for the most popular ball on Tour. What they find is Woods – who switched exclusively to the Bridgestone B330-S in December – hitting a tee shot while the narrator proclaims “you can't beat the pack by playing the same ball as the pack.” It concludes with the new slogan: “Dare to be better, Dare to Bridgestone.”
 
“The imagery and language are bold, powerful and communicate how golfers need a break-away-from-the-pack mentality to gain a true competitive edge,” says Corey Consuegra, Senior Director of Marketing of Bridgestone Golf. “This is our first broadcast spot featuring Tiger Woods, the perfect iconic figure to carry the message.”
 
Woods signed a multi-year agreement to play and promote Bridgestone's high-performance balls, selecting the Tour B330-S after thoroughly testing it against competing models from all major brands. Through his personal research, he determined the Bridgestone ball provided superior distance and accuracy off the tee for him, as well as optimal spin on shots into and around the green.
 
Additional “break-a-way-from-the-pack” leaders include FedEx Cup champion Brandt Snedeker, Olympic bronze medalist Matt Kuchar, Masters winner Fred Couples, three-time major champion Nick Price and young phenoms Bryson DeChambeau and Hudson Swafford.
 
The catalyst for distance and accuracy gains is the patented TOURcore (B330 & B330-S) and AMATOURcore (B330-RX & B330-RXS). Now six percent larger than the prior model, it produces even faster speed and less spin off the driver via Bridgestone's gradational core formulation. For increased greenside control, the B330 Series wears the breakthrough SlipRes cover, which increases stopping power without the usual negative effects of added driver spin.
 
*Straighter claim and distance claim based on Bridgestone Golf ball fitting data of 13,434 fittings from February 2015 – September 2016. Actual results may vary. **Titleist ProV1 is a registered trademark of Acushnet.
 
 

Share this post


Link to post
Share on other sites

I like the aggressive marketing, but tough to have Tiger as your spokesman when he can't play. Since there are rumors that Bridgestone actually made Tiger's Nike golf ball, that would be a fun little to bit of advertising, if it were true

 

 

Sent from my iPhone using MyGolfSpy

  • Like 2

Share this post


Link to post
Share on other sites

I like the aggressive marketing, but tough to have Tiger as your spokesman when he can't play. Since there are rumors that Bridgestone actually made Tiger's Nike golf ball, that would be a fun little to bit of advertising, if it were true

 

 

Sent from my iPhone using MyGolfSpy

Bridgestone manufactured all of Nike's balls for many years. I'm probably wrong but I think they stopped doing it around the RZN time. 

  • Like 1

Share this post


Link to post
Share on other sites

I like the aggressive marketing, but tough to have Tiger as your spokesman when he can't play. Since there are rumors that Bridgestone actually made Tiger's Nike golf ball, that would be a fun little to bit of advertising, if it were true

 

 

Sent from my iPhone using MyGolfSpy

 

No rumors - Bridgestone did manufacture Nike's balls in the early days. They were Nike designs but Nike had them made in a Bridgestone factory.  Lots of folks take that little factoid and conclude that Nike balls were, in fact, Bridgestone balls and that Nike didn't actually design their balls, but that's missing the narrative.  Some of TaylorMade's balls are made in part by Nassau, but that doesn't mean they're Nassau balls -- TaylorMade designs the balls, Nassau makes the balls.  Same with Nike and Bridgestone back in the day.

  • Like 2

Share this post


Link to post
Share on other sites

Embedding the video...

 

https://www.youtube.com/watch?v=bqHPiDR1yw8

 

It's a cool commericial, but it basically says "play what our pro play's, not what their pro's play"  It's still not really putting the consumer first.

 

Edit:  Well, tried to embed the video.  Not sure it's working.

Share this post


Link to post
Share on other sites

I don't think the guys around here have much of a herd mentality if you axe me. Especially with balls...

 

Snell, Ksig, Vice, MG just to name a few....

Lots of other balls played here too....

 

I play many different brands-balls. Titleist, TaylorMade, Wilson, Bridgestone, Ksig, MG, Snell. It all depends what hits me on a given day. They all play equally well for me.

 

 

  • Like 2

Share this post


Link to post
Share on other sites

I don't think the guys around here have much of a herd mentality if you axe me. Especially with balls...

 

Snell, Ksig, Vice, MG just to name a few....

Lots of other balls played here too....

 

I play many different brands-balls. Titleist, TaylorMade, Wilson, Bridgestone, Ksig, MG, Snell. It all depends what hits me on a given day. They all play equally well for me.

 

I think what the regular player looks at is price. But when those smaller companies are close to the same as lets say last year's Nike or Taylormade, the average player will buy the brand name ball. That is why the K-Sigs were so popular because they were so cheap compared to even last year's brand name balls it made total sense to buy them

Share this post


Link to post
Share on other sites

Embedding the video...

 

https://www.youtube.com/watch?v=bqHPiDR1yw8

 

It's a cool commericial, but it basically says "play what our pro play's, not what their pro's play"  It's still not really putting the consumer first.

 

Edit:  Well, tried to embed the video.  Not sure it's working.

I haven't been able to embed videos since the website changed.  I thought that was on purpose since no one mentioned it.

Share this post


Link to post
Share on other sites

This might be an interesting year for Bridgestone.  I thought the Tiger signing was a gamble, and if he doesn't play this year, it could be a bust.  Sneds is playing OK but not to his FedEx Cup year level.  Kuch is pretty steady but hasn't sniffed a win yet.  Freddie is a bright point so far, but the Champions Tour doesn't bring the same level to endorsements as the PGA.  The young guys are interesting, but until they step up and compete on the weekend in big tournaments, nobody will notice.

 

The video is entertaining but somehow using Tiger to say their balls perform better is well... not believable.

Share this post


Link to post
Share on other sites

Video shows up in the app, but not the desktop version. Odd...

 

 

Sent from my iPhone using MyGolfSpy

Share this post


Link to post
Share on other sites

Well, since Bridgestone isn't getting anything from Tiger this year, they decided to sponsor Cheyenne.  Keeps it in the family...

 

Bridgestone Golf has signed Cheyenne Woods to an undisclosed multi-year contract to play and promote its golf balls, the company announced. Woods, a third-year LPGA player, is the niece of 14-time major champion Tiger Woods. She intends to play the Tour B330-RX ball.

  • Like 1

Share this post


Link to post
Share on other sites

Well, since Bridgestone isn't getting anything from Tiger this year, they decided to sponsor Cheyenne. Keeps it in the family...

 

Bridgestone Golf has signed Cheyenne Woods to an undisclosed multi-year contract to play and promote its golf balls, the company announced. Woods, a third-year LPGA player, is the niece of 14-time major champion Tiger Woods. She intends to play the Tour B330-RX ball.

I would think they would want to sign someone more in the top 10 or 20? She's 245 in the Rolex rankings.

 

MDGolfHacker

Share this post


Link to post
Share on other sites

They can sign me! I'll get on TV and everything.

 

 

Sent from my iPhone using MyGolfSpy

  • Like 2

Share this post


Link to post
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.


  • Daily Deals

  • Sponsors

  • Our Sponsors

     
     
     

  • Member Statistics

    • Total Members
      79,908
    • Most Online
      2,247

    Newest Member
    marshall.sullaway
    Joined
  • Similar Content

    • By Juaneco
      Hello,
      Has anyone tested the Bridgestone Tour B RX or RXS balls? I haven't found a topic on them.
      I recently found a Tour B RX ball and started chipping and putting with it. It was in perfect condition when I found it and after practicing with it, it was in much better condition than the Pro V1's that I also use for practice. I'm amazed with it's durability but I found the B RX to be a little hot off the face compared to the Pro V1 (softer vs firmer feel?). I played a round with it and compared it to my gamer (Srixon Q-star) and didn't see much difference but I also played like crap that day, so it's difficult to say. 
      What experience have you guys with it? Is it worth the buy?
      Thanks,
      JD
    • By Golfspy_CG2
      A special Limited Edition release by Bridgestone:
      As the golf world gears up for the PGA Championship and Tiger tries to make it two-in-a-row at the Majors, Bridgestone is launching a LE special "Tiger Chasing Majors" commemorative package for its TOUR B XS balls this weekend.  We expect it to be widely available beginning on Monday, but some Southeast locations will have it on shelves as early as this weekend.  Same price as typical TOUR B XS ($44.99 per dozen) - just another opportunity for Tiger fans to grab a cool commemorative pack.

    • By Golfspy_CG2
      TESTERS ANNOUNCED!
      Reviewing the e12 Speed:
      M. Parsons Greg B135 ga_pike tchat07 DannyDips And reviewing the e12 Soft:
      thegolfgal Ronoc Low Country Golfer 00sportsman azstu324 Click here for the full announcement!
      _________________________________
      (10) TESTERS WANTED
       
      5 Each e12 Soft and e12 Speed
       

      It's Forum Testing Season!!
       
      We kicked it off last week with the Galway Rain Gear and we are moving right along with giving 10 testers the oppportunity to put the new Bridgestone e12 balls to the test.   
      As you may have read or heard previously the e12 is a new ball to Bridgestone, it takes the place at the family table previously held by the e6, meaning priced at $29.99 retail.  However, while it has the same price as the previous version of e6 there is a lot more that has gone into this ball.
      “With the benefit of 12 years of ball-fitting data, we have amassed an incredible body of data that has allowed our R&D engineers to pinpoint specifically what causes players to lose distance and accuracy in golf ball construction,” said Elliot Mellow, Golf Ball Marketing Manager, Bridgestone Golf.  “Contrary to the traditional school of thought in golf ball design, where power comes solely from the core, our new Active Acceleration Mantle actually allows us to derive additional power from the mantle layer to boost distance. We’ve created the ‘holy grail’ of distance performance golf balls - a 3-piece surlyn construction that minimizes sidespin to provide ultimate forgiveness, while delivering velocity needed to ensure maximum distance.”
       
      So that sounds exciting, who doesn't want to  discover the Holy Grail.   So never one to keep such wonderful things under wraps.  We are going to provide 10 of our valued forum members a chance to try these out for themselves and report back their findings. 
      These balls will be hitting retail shelves sometime in early to mid March so the chosen testers will be among the very first consumers to put them through the paces.  Your job as testers will be to test these from off the tee all the way though holing out that putt for birdie.....hey the season is young, we're full of optimism here! 
       

       
       

       
       
       
      HOW TO APPLY:
       
      We take Member Testing VERY seriously here at MyGolfSpy, and we ask that you put some time, effort and thought into your reviews. You MUST apply in this thread only.
      Important Note: If you are selected for this ball testing, that will not remove you from consideration for any other testings that come up this year.  
       
      Step 1: In this thread, tell us the following:
      - Your first name and home state-- US APPLICANTS ONLY
       
      - Your current handicap
       
      - Your current golf ball
       
      - Are you looking for more ball speed or more of a soft feeling, only choose one. 
       
      We'll be selecting 5 of you to test the e12 Soft and 5 to test the e12 Speed. 
       
      Check back here next week, and we'll let you know who the lucky testers are.
       
      Thanks for being a part of MyGolfSpy, and we promise you are going to love what we have in store for you this year.  This is only the beginning, and the next testing opportunity may come sooner than you would think.
       
    • By Golfspy_CG2
      Kuchar's winning clubs at the Sony.  He still has some oldie but goodie Irons in there. 
      But love his choice of Driver😎
       
      DRIVER: Bridgestone Tour B JGR (9.5 degrees), with Fujikura ATMOS Black Tour Spec 6S shaft
      FAIRWAY WOODS: Titleist TS2 (13.5 degrees) with Fujikura Speeder Evolution 757 X shaft
      HYBRIDS: Bridgestone Tour B XD-H (18 degrees), Ping Anser (20 degrees), with Fujikura Motore Speeder TS 8.8 X shafts
      IRONS: Bridgestone J15 CB (5-PW), with True Temper Dynamic Gold 105 S300 shafts
      WEDGES: Bridgestone J40 Forged (52 degrees bent to 51), with Aerotech Steelfiber i110X shaft; Cleveland RTX-4 (58 bent to 57, 64 bent to 63 degrees) with KBS Tour 120 S shafts
      PUTTER: Bettinardi Kuchar Model 1 Arm Lock
      BALL: Bridgestone Tour B X
      GRIPS: Iomic X-Grip
       
    • By Golfspy_CG2
      As many of us know Bridgestone Golf has had an interesting last 24 months, they have practically disappeared from the equipment side of things, signed Tiger Woods as it's marquee ball endorser.   They have been all over with ball sales and promotions, and have left many to wonder exactly how well if at all they are doing financially.  Then there was the curious Premium Box Set offering announced a couple months ago.
       
      Well all of the above possibly or possibly not let to the dismissal of the  CEO Angel IIagan in late May.
       
      Bridgestone is bringing back the very highly respected Dan Murphy as the CEO and President. Read more about him and his background in the press release.  I think this is a great move and can't wait to see what it means for the brand. 
       
      I'm sure our very own John Barba and or Tony Covey will have a great blog piece about what this means in the short and long term. 
       
       
      Bridgestone Golf Names Dan Murphy President and CEO
      JUNE 18, 2018  
       
       
      (COVINGTON, GA) â€“ Bridgestone Golf â€“ innovator and manufacturer of premium golf balls, clubs and accessories – has appointed Dan Murphy as President and CEO.
      Murphy was with Bridgestone Golf USA from 2004 to 2015, most recently as Executive Vice President of Sales and Marketing.  During that tenure, he helped the brand increase market share to No. 2 in the ball category, grew domestic revenue by roughly 250% and negotiated title rights to the PGA Tour's annual World Golf Championships-Bridgestone Invitational at Firestone Country Club (Ohio).
      As President and CEO, he is responsible for directing the company's core business functions, including product planning and production, marketing, sales and customer relations.
      “I've been with Bridgestone Golf since the beginning and the passion runs deep,” says Murphy.  “We make the most technologically-advanced golf balls in the world and my role is to help ensure Bridgestone is recognized as the industry's leading example of how science and data is used to make products that improve the performance of all golfers.”
      Committed to remaining on the forefront of innovation, Bridgestone draws from nearly 1,000 golf ball patents and the leading rubber experts in the world to design the industry's best golf balls.  A major differentiator over all other brands, it leverages the invaluable knowledge of 900-plus polymer engineers in the R&D process.  This engineering and manufacturing expertise is combined with real-world data collected from three million golf ball fittings over the past decade.  The result is a line-up of models perfectly customized for any player type, from PGA TOUR superstar to beginner.    
      Under Murphy, Bridgestone will continue to be the industry's leading voice on the importance of fitting and customization in the golf ball selection process.  The company currently offers two easy and comprehensive fitting options, the BFIT Golf Ball Fitting App and a new online fitting tool.  Its diverse ball portfolio includes the TOUR B Series, e6 SOFT, e6 SPEED, Extra Soft, Lady and more. 
      “Dan's leadership skills, product knowledge, industry connections and assemblage of talent are exemplary,” says Shigeru Nakayama, Senior Officer for Bridgestone Sports and Chairman of Bridgestone Golf.  â€œHe's unafraid to push the envelope to find ways to make golfers better and, therefore, lifetime Bridgestone loyalists.”
      Murphy is enthused by a recent NGF report showing growth of America's $89.1 billion annual golf economy.  Citing the 20 million committed golfers who play 95% of all rounds, he points to Bridgestone's influence making low handicappers even more competitive.  Furthermore, Murphy is keen on Bridgestone's ball and club technology turning the sport's 2.6 million newcomers into lifetime golfers.
      Since 2015, Murphy was President of textile manufacturer Kentwool and Vice President of American Achievement Corporation.  Before joining Bridgestone Golf almost 15 years ago, he held key marketing and business development positions at TaylorMade, Dunlop Slazenger, Maxfli and General Mills.
      The appointment of Murphy comes at an ideal time for Bridgestone Golf.  Rising star Bryson DeChambeau used the Tour B X ball to win the PGA Tour's Memorial Tournament two weeks ago and catapult to fourth on the official money list.  Additionally, the company's recent introduction of the TOUR B XS Tiger Woods Edition and the e6 SOFT Lady Edition (pearl white finish and pink Bridgestone logo) have proven widely popular. 
      Beyond golf balls, Murphy is committed to growing Bridgestone's share of the golf club market. The same industry leading fitting data that informs R&D for the company's renowned golf balls is being applied to the creation of revolutionary club designs. Currently, Bridgestone offers a variety of options via its JGR and TOUR B Series clubs, and will unveil new lines in the coming months.  
      About Bridgestone Golf
      Bridgestone Golf USA is based in Covington, GA and manufactures premium golf balls, clubs and accessories under Bridgestone and Precept brands.  The company started making golf balls in 1935 and, as the world's largest tire manufacturer, leverages its 900-plus rubber polymer science engineers worldwide to produce high-performing products.  Customer swing and related data, captured through its popular, nationwide ball-fitting program, advises continuous advancement of ball technology.  Trusted by amateur golfers and professionals like Tiger Woods, Fred Couples, Matt Kuchar, Brandt Snedecker, Bryson DeChambeau and Lexi Thompson, Bridgestone equipment helps improve shots and scores.  Bridgestone Golf USA is a wholly-owned subsidiary of Bridgestone Sports Co. Ltd., headquartered in Tokyo.
  • Recent Topics

  • Latest from the Blog

  • Happy Birthday Today!

×
×
  • Create New...