Cally/Taylor Price shift

[Super Tuna]

Afternoon,

 

Perhaps this should be linked to the main blog post, but it didn't occur to me before now what insane price shifts Callaway/Taylormade is going through lately. A good example would be the Cally FT Drive and the TM R9 driver. Both were $450 CAD not 3 month ago while the hype was high, now the FT is down to $200 and the R9 is $250. Golftown can't kick these things off their shelves fast enough for their liking even at the reduced prices. Odd nes pas?

 

Now granted, like many cost concious golfers I enjoy a good sale as much as the next guy (when will the S2's go on sale...) but I feel bad for the retailers who have to put up with this product cycle/the staff who have to know their product inside and out and can never get settled.

 

Sometimes golf is an odd, odd industry

[Justin66]

It didn't used to be this way, but with the stockholder's best interests at heart, things have changed. I agree with you- the retailers do suffer.

[Tyk]

Where's the price drop in this? Looks to me like they're starting thier clubs at a higher price point and dropping them at the same intervals as before, and by the same amounts, so still, throughout the sales cycle they're charging more for thier clubs. A $300 new driver is now $450, it used to be $199 in 6 months, now its $299 "on sale" which is what they used to cost when released.

[Justin66]

Where's the price drop in this? Looks to me like they're starting thier clubs at a higher price point and dropping them at the same intervals as before, and by the same amounts, so still, throughout the sales cycle they're charging more for thier clubs. A $300 new driver is now $450, it used to be $199 in 6 months, now its $299 "on sale" which is what they used to cost when released.

 

Marketing strategy at its finest.

[Super Tuna]

Maybe it's different for you since you're in the US, but I've never seen the price of a club drop off by 40 to 50% within 3 month's of it's released until the past 18 months. Very much a new experience for me/us.