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Taylormade Marketing Hype At Its Finest!


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Well the most hyped club release of the year so far from Taylormade didn't go off as they expected I am pretty sure.

 

- First they have (still have) a glitch on their website for most users that did not show the video on time. Was supposed to launch at 3 PM EST and now it is not showing it until 4 PM EST. Pretty big blinder when you think about it. The web users patience is pretty short and I am sure they lost interest right off the bat from a large % of users.

 

- Secondly, the video they used as their big launch production has actually been up on YouTube since a couple days ago....hmmm...really TM.

 

And to top it all off...this new supposed club that has unstoppable distance...was for a 2nd version of an existing iron model...and not much changed with it either.

 

Here is the video...have a look and tell us and Taylormade what YOU think.

 

http://www.youtube.com/watch?v=-RBh46BmRCk

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I was watching some of the videos on the Burner 2.0 mini-site. In the "Specs" video I expected to hear about new 42* PWs, but no. They've invented this amazing new process where they actually have different lofts and shafts lengths for EVERY CLUB! How dare they?!? How long until everyone else catches on? ;)

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Would you buy a used car from this man? Or maybe an Amway product?

•Never argue with an idiot. First, he will drag you down to his level. Then he will beat you with experience!•

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I can't believe he admitted it! The Burner irons basically take your current 7 iron and slap a number 8 on the sole and all of a sudden you can hit your 8 iron ten yards farther. That's technology for you.

 

 

i can't wait for all the other "great technology" to come out in the "next twelve months". ;)

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I can't believe he admitted it! The Burner irons basically take your current 7 iron and slap a number 8 on the sole and all of a sudden you can hit your 8 iron ten yards farther. That's technology for you.

 

Great Catch LOL

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I still like my 09 burners...

 

Why these are necessary (except for the BUY ME, I'M NEW sales) I don't know.

 

 

It does make me want to break out the MX300's again and see if I can play them yet.

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Do they realise they are becoming, sorry, ARE a joke of a company.

 

You can fool people for a while but eventually they understand what dribble they were fed were basically lies. If everyone did add the unstopabble distance claimed with every new club that was released we would all be hitting 270 yard 8 irons, again, sorry, in TM's case their 8 irons are almost 5 irons.

 

42 deg PW's are not helping people's games, they are making them worse, 14deg gap to a standard SW, no worries!

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Argh! I wish I was there to heckle, not one part of that presentation is new.

 

Different kick points in each shaft for each club? Really?????? New technology???? Please, how stupid do you think people are?

 

Thin face? That's fine as long as you get it out of the middle, if you don't, you are worse off.

 

Technology has been maxed out in every part of the game, in most cases it will be wound back in the net few years, so his whole presentation about moving forward at a rapid rate is crap.

 

The one thing I wish the USPGA and R&A could limit is BS marketing like this.

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So I started looking at the lofts on the set again after this announcement. Here are the 09 burner specs: (3-LW)

Screen shot 2010-09-09 at 9.27.08 PM.png

 

And here are the ones for the Mizuno MX300's

Screen shot 2010-09-09 at 9.25.59 PM.png

 

A couple of things jump out.

TM jumps 5 degrees from PW-9i-8i where the mizuno step in 4* all the way through. Once I went through the lofts, the TM lofts at the long end of the set actually make it a bit easier to add a hybrid and still bag three woods (9* driver 15* 3W, 19* 5W, 21* 3H) then make the jump to 5i.

 

As long as I don't think about the lack of a club with the number 4 on it, this works to cover lofts and bag 4 wedges too.

 

If I bag the 300's, it does give me a reason to go and pick up a 4W though :huh:

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"3D, Web, we got stuff going on. Awesome. It's awesome!"

 

OMG! OMG! OMG! I'm sold. I must have these clubs NOW! Anybody want to buy a set of Miuras? Some guy in a baby blue half-zip just told me they're garbage, and I won't need them once I have these super-hi-tech, state-of-the-art, better-than-any-club-in-the-world-ever-since-even-before-the-dawn-of-time Burner 2.0. I NEED MORE DISTANCE (especially in my scoring clubs) AND I NEED IT NOW!!!

 

Seriously?

 

I just bent my lob wedge from 60 degrees to 45 and put a 5-iron shaft in it. It plays soft, and the bounce is an absolute ******, but when I hit it flush, it's 40 yards longer than my old wedge. Maybe I should hold a press conference?

 

Seriously?

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I guess, if for no other reason than my own amusement, I will be the voice of dissent:

 

As I have posted before, I worked in golf retail for 6 months a couple years ago, and I'm back there now. For all of the outrage and mockery that I see posted on the forums about TM/hype/fast product cycles/etc, there is no brand that I sell more of. Their drivers fly out the door, there is lots of interest in their irons, and despite the fact that they get about 1/10 of the space that Vokey does, they move a good number of wedges. Those of us who study specs and learn about golf equipment with great passion are not going to be fooled by "UNSTOPPABLE DISTANCE!!!" but most people are. Most people, as the guy in the video says, are super happy when they go from hitting their 6I 150 to 160. I had a guy in the store just yesterday bitching at me because we stopped carrying a ball that he used to play that was, and I quote, "30 yards longer than anything else." Does this kind of hype make my job very annoying? Yes, because everyone thinks they hit it 300 yards and they are very very wrong. However, does this kind of hype move product? Y-E-S, yes. Final question: if it moves product, does TM care what the golf equipment intelligentsia think about their hype? I'll leave that one for you to answer.

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I guess, if for no other reason than my own amusement, I will be the voice of dissent:

 

As I have posted before, I worked in golf retail for 6 months a couple years ago, and I'm back there now. For all of the outrage and mockery that I see posted on the forums about TM/hype/fast product cycles/etc, there is no brand that I sell more of. Their drivers fly out the door, there is lots of interest in their irons, and despite the fact that they get about 1/10 of the space that Vokey does, they move a good number of wedges. Those of us who study specs and learn about golf equipment with great passion are not going to be fooled by "UNSTOPPABLE DISTANCE!!!" but most people are. Most people, as the guy in the video says, are super happy when they go from hitting their 6I 150 to 160. I had a guy in the store just yesterday bitching at me because we stopped carrying a ball that he used to play that was, and I quote, "30 yards longer than anything else." Does this kind of hype make my job very annoying? Yes, because everyone thinks they hit it 300 yards and they are very very wrong. However, does this kind of hype move product? Y-E-S, yes. Final question: if it moves product, does TM care what the golf equipment intelligentsia think about their hype? I'll leave that one for you to answer.

 

Everything you just said is true - and that is unbelievably sad. Even when we're testing, I have guys that want to buy the TaylorMade. Some without hitting it, some even after I show them they're longer and straighter with 3 other clubs. I don't mean to imply that TM clubs are bad, or worse than anybody else's, but like anything else, they aren't the best for everybody. Although they certainly sell disproportionaly to their actual benefit.

 

What really killed me most about the video was when right about the time he was mentioning that Nick Faldo was in the back, he suggested that lower-handicap golfers are always looking for more distance. I am not a low-handicap golfer, but I play with enough of them (and spend enough time at the racetrack), that I can smell a steaming pile of horseshit when it's right at my feet. Low-handicap golfers (and smarter high-handicap ones too), want more accuracy (or they want to putt better). Distance is the last thing they talk about. Can't count the number of times I've been out-played by someone in their mid-50's or even 60s, and the only time distance comes up at all is when they say "When I was your age, I could hit the ball almost as far"...and then they take my $6.

 

Show me an iron that's 5 yards shorter, but brings me 5 yards closer to the center of my target line, and then, well, it might be awesome, even without 3D and the web.

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