Yesterday there was an article posted giving us the first look at Bettinardi's Antidote putter line. The link is below in case anyone missed it. This new putter line brought up an interesting question that I want to posed to everyone.
If a club was the best performing golf club out on the market, but was an eye sore to look at, would you buy it? Also, if you would buy it, would you pay the same price, or higher, as its closest competitor?
Based upon the comments I read about that article, everyone strongly dislikes the looks of the new putter line, but what if it does work? Again, it would definitely have to prove itself against all of the other out there. In my own personal opinion, I would argue that some of Scotty Cameron's putters have been towards that ugly side, yet people still purchase them. Whether they are purchasing them out of brand loyalty, or performance, I couldn't tell you. That's also not the cheapest line to purchase.
What are everyone else's thoughts on this?