All 2018 Major champions have no equipment contracts

[Kenny B]

Maybe there's a better chance that players without club contracts will pick up on the MGS Most Wanted putter and play Evnroll.

[fixyurdivot]

Interesting but helps that Nike is paying them endorsement deals similar to club deals to wear their apparel. No real incentive from a money point to play clubs that they don't like. To answer your question I think it will become a trend as long as apparel companies keep paying the coin for players to wear their stuff.

 

 

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Good point.  Apparel and logos are far less constrictive to the most second most important element of the game.

[null]

Then why sponsor players? Brands like TM have plenty of brand awareness. Everyone who plays golf knows TM. What is their motivation for having a tour staff?

Same reason companies like Apple, Ford and Budweiser still have TV commercials.

[HardcoreLooper]

Now that's interesting because he isn't a brand like Rickie is. Granted he has more majors but outside of that he doesn't have the mass appeal that Rickie does and I can't see him moving the needle in apparel or gear

Agree wholeheartedly. Brooks seems like a good guy, love his game, but unfortunately it takes more than that to make sales these days.

 

 

Then why sponsor players? Brands like TM have plenty of brand awareness. Everyone who plays golf knows TM. What is their motivation for having a tour staff?

 

 

Not sure. I was a marketing major at one point. But golf is really a niche market. I'd imagine that the net on the equipment is extremely high. They usually post quarterly earnings. If I stumble upon them I'll send them to you.

The old cliche was "what wins on Sunday sells on Monday." Not sure how true that is anymore.

 

 

Maybe there's a better chance that players without club contracts will pick up on the MGS Most Wanted putter and play Evnroll.

I want to see someone bag the TA Impact 3. That would be the best.

[yungkory]

I'll wear any clothing or equipment that will pay me. So far no takers.

That's what I'm saying! I've been trying to finesse a Nike deal since high school. Too bad they don't sponsor people who are only mediocre at everything ever

 

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[RickyBobby_PR]

The old cliche was "what wins on Sunday sells on Monday." Not sure how true that is anymore.

It's far from the case anymore. TM whether via a staffer or someone else like Molinari and Koepka winning hasn't led to them getting back to number one and the number of Callaway wins on the PGA tour the last two years is not so plentiful

[GB13]

It's far from the case anymore. TM whether via a staffer or someone else like Molinari and Koepka winning hasn't led to them getting back to number one and the number of Callaway wins on the PGA tour the last two years is not so plentiful

Yes, now that the brands all have 99% recognition it doesn't really matter. The best endorsement should be someone you are NOT paying to win while using your clubs. Most golfers already have brand loyalties anyway.

[RickyBobby_PR]

Yes, now that the brands all have 99% recognition it doesn't really matter. The best endorsement should be someone you are NOT paying to win while using your clubs. Most golfers already have brand loyalties anyway.

Brand loyalties definitely play a role. I have a friend that won't even consider s couple brands