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Tiger Getting New Bag Sponsor?


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In an interview that Darren Rovell did with Tiger's agent (Mark Steinberg) he revealed that a new bag sponsor was on the horizon from an Asian Company. Tiger talked about this recently as well...but anyways here is part of the interview:

 

Darren: How close are you to a new endorsement deal? Steinberg: We're close to a deal coming out of Asia and we're in discussions with a number of companies interested in being on his golf bag.

 

Darren: Because of what happened, will new deals come at a discount to previous prices?

 

Steinberg: It will be a case-by-case basis. But we're definitely being aggressive. I think people thought that I just answered the phones when company executives called. That was never the case. I've always been proactive. The thing was, I wasn't just going to pick a date and decide that that would be the date that we'd engage in the marketplace and seek new sponsors. It had to really be the right time and four weeks ago, we knew it was the right time. That's when we started talking business again.

 

Darren: How did you know it was the right time?

 

Steinberg: We commissioned a study that involved polling of a certain target demographic.

 

Darren: So it was, in a way, scientific, not necessarily about the year anniversary of the events.

 

Steinberg: Right.

 

 

READ FULL INTERVIEW: CLICK HERE

#TruthDigest
 

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This guy is damaged goods no matter how it's spun by his camp. It is truly hard to be genuine with your fans when you have been nothing but phony your entire career. If he doesn't win - the money doesn't come, even if the economy starts to tick up. I don't look for him to get better IMO with the b.s. S.a.T. type action Foley is putting him into. He is truly an awesome athlete, but the start of his swing demise was the Haney flattening of his swing and it is only continuing now. 2011 will truly be an interesting season.

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This guy is damaged goods no matter how it's spun by his camp. It is truly hard to be genuine with your fans when you have been nothing but phony your entire career. If he doesn't win - the money doesn't come, even if the economy starts to tick up. I don't look for him to get better IMO with the b.s. S.a.T. type action Foley is putting him into. He is truly an awesome athlete, but the start of his swing demise was the Haney flattening of his swing and it is only continuing now. 2011 will truly be an interesting season.

 

 

I'm in your boat. Hard to get US sponsors when they don't trust you (Tiger) anymore.

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disagree with you both.

it's the ones that left him that will be crying @ the end of the day. for all that he gave them from $$$, business, public name, he raised there % turning by squillions. the 2 main ones that did stick with him... remember loyality above all others. to the new companies that get on board... they are very lucky & im guessing that they will be throwing $$$ @ TW as quick as they can & as much as they can.

as for 2011/12... golf may just see the second best golfer (if only counting majors) become the greatest of all time :)

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In business there can be a fine line between loyalty and stupidity. I have been in the golf business for over 20 years and can tell you he sells little product for Nike - the quality of their goods sell themselves. He has had a very bad rep with fellow players not to mention fans and mostly consumers. When you act as a golden one and comport yourself as unapproachable and arrogant, then the truth comes out about who you really are the crap hits the fan. He has lost all credibility. Just look at sales of his apparel at GG, Nordstrom, and other large vendors. It was down by a ton this year. Corporate dollars are very tight and even the biggest sponsors will tell you they can never measure if the dollars spent come back in increased business. Foreign dollars may be there, but I don't see much in the way of domestic dollars coming his way soon, and for sure not to the level they were.

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