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 I was texting and watching when the last segment started and totally missed the pop up ad. Saw some comments on Twitter and had to check the DVR - mercy what a gaffe by Golf Channel!

I read a comment somewhere - I think it was in the blog comments - along the lines of who would buy a driver designed by an amateur. Two things...

1. Evan is a professional industrial designer, meaning he does stuff like this for a living. Tim is an engineering student - so these guys have some chops. 

2 - and more importantly, once the basic ideas were in, Wilson's R&D team did a lot of the guiding and heavy lifting. The biggest problem with the Magnus was the kid wouldn't listen to the experts when it came to advice, ideas, etc. The fact he made it to the final three is, in fact, kind of remarkable.

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I totally missed the banner on the bottom but saw all the comments about it after the show. 

I wasnt a fan of Cortex, because it was totally not unique at all.  But, it is loaded with the features that work and have been time proven, like weights that can move the CG around, maybe even more than 4mm!!  😉

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I was really hoping the Cortex would have won last night.  I can understand why Wilson changed the crown to a carbon construction, but I am a little disappointed.  I hope that we can see the Trabecular tech in the future after Tim starts working for Wilson.  With that said, I still can't wait to hit the Cortex.   Did anyone else catch the Wilson Pres saying that the Cortex has produced better numbers than driver Wilson Staff had made before?

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I am approaching this with an open mind. Fuji Atmos shaft, the educated golf world watching.

I believed that $399 was the mark here so we’ll see how it goes.

I remember selling the Deep Red driver when folks would walk in wanting a Cleveland Launcher or a TM r580.

After a few swings the Wilson won nearly 7/10 times.

Looking forward to how this holds up during MGS testing.


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... I have already said that I am a Wilson golf fan. I enjoyed the show. I just don't understand the results. Other forums are gonna say the Cortex is a TM rip off. It isn't of course, but it does resemble the M3 (and others) with some added heel toe weights in only 2gm and 8gm that will have very little effect if any, for the average golfer. It looks great at address and performance seems to be very good, although saying it is the best Wilson Staff driver has ever tested does not tell us how it compares to the Rogue, M3/4 or even the F8. All of this can be overcome with great reviews and some buzz from word of mouth. 

... But the killer for me is the price. $399 seems like the starting point but even pricing it at $449 might mean some may test it compared to others at $499. I get the argument that if you price it below the established drivers selling for $499 you may be sending the message that it isn't as good. I would hate to be a VP in Marketing/Sales and have to make that call. But the bottom line is Wilson has to do something really different to get the attention of buyers that have traditionally never bought a Wilson driver and I just don't think there is anything about this driver that does that. At least the Roswell with the very unique Z Track and Trabecular Tech would have been something really different if they could have found a way to increase the performance. I hope I am wrong and I will test the Cortex and maybe I will become one of those spreading some buzz.  But honestly the Cobra F9 looks much more impressive with the same Atmos shaft. 

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I'd love to see more numbers.  Mygolfspy has tons of data showing most all drivers' CG exists within a 1.5cm cube; that includes adjustable weight drivers.  

So, how far can we adjust the CG of this Cortex, and where does it compare with others?  Time will tell.  I'm going to wager it can move the cg 4mm from its neutral position. 🙂

 

Cool show.  As always, these reality things all have similar structures, but I think it was done well.  Congrats to everyone who even made it to the first episode.  Pretty cool!!

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... I have already said that I am a Wilson golf fan. I enjoyed the show. I just don't understand the results. Other forums are gonna say the Cortex is a TM rip off. It isn't of course, but it does resemble the M3 (and others) with some added heel toe weights in only 2gm and 8gm that will have very little effect if any, for the average golfer. It looks great at address and performance seems to be very good, although saying it is the best Wilson Staff driver has ever tested does not tell us how it compares to the Rogue, M3/4 or even the F8. All of this can be overcome with great reviews and some buzz from word of mouth. 

... But the killer for me is the price. $399 seems like the starting point but even pricing it at $449 might mean some may test it compared to others at $499. I get the argument that if you price it below the established drivers selling for $499 you may be sending the message that it isn't as good. I would hate to be a VP in Marketing/Sales and have to make that call. But the bottom line is Wilson has to do something really different to get the attention of buyers that have traditionally never bought a Wilson driver and I just don't think there is anything about this driver that does that. At least the Roswell with the very unique Z Track and Trabecular Tech would have been something really different if they could have found a way to increase the performance. I hope I am wrong and I will test the Cortex and maybe I will become one of those spreading some buzz.  But honestly the Cobra F9 looks much more impressive with the same Atmos shaft. 


From a marketing standpoint I believe that the Cortex has the better initial first impression. Wilson needed a driver that would give a buyer more reasons to say yes than no.


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... And there it is Ben. I feel 100% opposite. You and I are golfers and buyers so we are the target audience and we feel completely opposite about these two drivers. The Z Track would have my attention but the front to back sliding track does not, as I have seen that for years now. Nothing about the Cortex captures my attention other than watching the show and seeing it's excellent performance, especially on mishits. The majority of buyers will not have that experience. Just shows that Marketing is really a tough job. 

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34 minutes ago, chisag said:

... I have already said that I am a Wilson golf fan. I enjoyed the show. I just don't understand the results. Other forums are gonna say the Cortex is a TM rip off. It isn't of course, but it does resemble the M3 (and others) with some added heel toe weights in only 2gm and 8gm that will have very little effect if any, for the average golfer. It looks great at address and performance seems to be very good, although saying it is the best Wilson Staff driver has ever tested does not tell us how it compares to the Rogue, M3/4 or even the F8. All of this can be overcome with great reviews and some buzz from word of mouth. 

... But the killer for me is the price. $399 seems like the starting point but even pricing it at $449 might mean some may test it compared to others at $499. I get the argument that if you price it below the established drivers selling for $499 you may be sending the message that it isn't as good. I would hate to be a VP in Marketing/Sales and have to make that call. But the bottom line is Wilson has to do something really different to get the attention of buyers that have traditionally never bought a Wilson driver and I just don't think there is anything about this driver that does that. At least the Roswell with the very unique Z Track and Trabecular Tech would have been something really different if they could have found a way to increase the performance. I hope I am wrong and I will test the Cortex and maybe I will become one of those spreading some buzz.  But honestly the Cobra F9 looks much more impressive with the same Atmos shaft. 

That white Atmos shaft would be a non-starter for me.

Visuals affected me.

I would guess that Fjikura's Vista Pro 65 might work.

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... And there it is Ben. I feel 100% opposite. You and I are golfers and buyers so we are the target audience and we feel completely opposite about these two drivers. The Z Track would have my attention but the front to back sliding track does not, as I have seen that for years now. Nothing about the Cortex captures my attention other than watching the show and seeing it's excellent performance, especially on mishits. The majority of buyers will not have that experience. Just shows that Marketing is really a tough job. 

 

 

 

It’s super tough! I completely agree with you that the Rozwell has better tech and a better first impression. Yet, here we are as MGS guys, better informed golfers and buyers.

 

I’m speaking as a vendor (which I did not specify) in my original comment. The average golfer, the guy who says

 

“Wowzers Chip! Looks like a VW on a stick!”

 

That guy who already has his mind made up on the TM M4. In their mind, Wilson is a Walmart brand and the Infiniti helix looks like a gimmick.

 

The Cortex weights, shape and design. Now that looks like what the pros are using. Does that make sense?

 

 

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5 minutes ago, bens197 said:

It’s super tough! I completely agree with you that the Rozwell has better tech and a better first impression. Yet, here we are as MGS guys, better informed golfers and buyers.

I’m speaking as a vendor (which I did not specify) in my original comment. The average golfer, the guy who says

“Wowzers Chip! Looks like a VW on a stick!”

That guy who already has his mind made up on the TM M4. In their mind, Wilson is a Walmart brand and the Infiniti helix looks like a gimmick.

The Cortex weights, shape and design. Now that looks like what the pros are using. Does that make sense?

 

.... Makes perfect sense! I have seen it both ways. I did a review of what I thought might have been the best CB irons ever produced quite a few years ago when Bridgestone released their J33CB's. Very soft feel, perfect size and shape and a very subdued cavity with excellent performance. But Bridgestone got the feedback that they had no shelf appeal and needed some BLING! So they released the J36 with black and blue accents and a big B badge.  Feedback was wrong colors, not enough color and too much color in the cavity. They couldn't win and their Marketing Director told me that was the last time they tried to appease stores and would do their own in house research and produce what they felt was the best look for their irons and have been pretty subtle with their players irons since. Predicting what golfers like must be maddening in todays polarization of we want MORE bling and we want LESS bling. I have heard some younger players not play a driver that performed because of the head cover!?!

... And Wilson is between a rock and a hard place as older players remember their status in the golf world but lost track as they did go the Walmart route as you stated. And younger players only think of them only as a Walmart brand. They have a tough road to hoe but I am pulling for them. 

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I'm not in marketing, but as an avid golfer and young enough to still venture on social media daily, I think Wilson needs to find ways to get their clubs into the hands of influential golfers/social media personnel to compare the Cortex with their existing gamer. I know it's a risky move but people want to see it's better than x driver before even attempting to swing it. TaylorMade does a great job of this with pros hitting their latest and greatest and recording their initial reaction. Same with Ping and some of the forged wedges commercials. Heck even Titleist is posting pics of TS testing results. Rick Sheils is a great start but they need to go put this Cortex in the hands of NoLayingUp, BryanGolf, etc. and let these folks help you get the word out. Post results from trackman sessions. Let the people give honest feedback. Sure, that could destroy your product just as much as it could help it, but at some point, you've either got to sh*t or get off the pot. 

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The Revolution Golf ad I saw and it did really spoil the moment as a viewer. 

That being said I think Wilson got it right this year vs the original as far as a production stand point. I thought the show was much better put together. 

The winning design the Cortex looks like a winner. I know many are saying that it looks like a M series or like another big OEM. It is really a double edged sword. If they go with a design that performs and looks a little bit different in order to create a buzz they will not be able to sell in store. They went with a design that looked great and performed, but does not really stand out as a unique design. I actually think that will help it to sell better than the Triton. 

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.... Makes perfect sense! I have seen it both ways. I did a review of what I thought might have been the best CB irons ever produced quite a few years ago when Bridgestone released their J33CB's. Very soft feel, perfect size and shape and a very subdued cavity with excellent performance. But Bridgestone got the feedback that they had no shelf appeal and needed some BLING! So they released the J36 with black and blue accents and a big B badge.  Feedback was wrong colors, not enough color and too much color in the cavity. They couldn't win and their Marketing Director told me that was the last time they tried to appease stores and would do their own in house research and produce what they felt was the best look for their irons and have been pretty subtle with their players irons since. Predicting what golfers like must be maddening in todays polarization of we want MORE bling and we want LESS bling. I have heard some younger players not play a driver that performed because of the head cover!?!

... And Wilson is between a rock and a hard place as older players remember their status in the golf world but lost track as they did go the Walmart route as you stated. And younger players only think of them only as a Walmart brand. They have a tough road to hoe but I am pulling for them. 



Oh...you mean the guys who buy wedges based solely upon the look of the back flange so they can stamp letters on it!? Madness 🤣


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1 hour ago, NiftyNiblick said:

That white Atmos shaft would be a non-starter for me.

Visuals affected me.

I would guess that Fjikura's Vista Pro 65 might work.

 

... Bite off your nose to spite your face Nifty?  I get the sentiment as I too really disliked white shafts when they were introduced because I found them distracting and didn't play one for quite awhile. But I kept an open mind and IF I ever found one that was better than what I was playing I would game it. That scenario manifested itself with the Rogue Black Tour shaft as it out performed everything and was the best feeling shaft I had ever hit. If you play this game to be the best you can be, it is a no brainer to play the best performing and feeling shaft even if it is bright orange and purple (although hopefully nobody produces an excellent shaft in those colors 🤪)

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2 minutes ago, chisag said:

 

... Bite off your nose to spite your face Nifty?  I get the sentiment as I too really disliked white shafts when they were introduced because I found them distracting and didn't play one for quite awhile. But I kept an open mind and IF I ever found one that was better than what I was playing I would game it. That scenario manifested itself with the Rogue Black Tour shaft as it out performed everything and was the best feeling shaft I had ever hit. If you play this game to be the best you can be, it is a no brainer to play the best performing and feeling shaft even if it is bright orange and purple (although hopefully nobody produces an excellent shaft in those colors 🤪)

Orange and purple would be a dream come true.

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3 minutes ago, JohnSmalls said:

Orange and purple would be a dream come true.

All you need is an Oban Purple and a can of orange spray paint. 😜

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