ECCO® GOLF Introduces S-LITE
Revolutionary Design Creates Brand’s Lightest-Ever Leather Golf Shoe
(LONDONDERRY, NH) – ECCO – a leading manufacturer of innovative footwear – unveils ECCO S-LITE, a one-of-a-kind hybrid shoe which breaks boundaries as the brand’s lightest-ever leather golf shoe.
ECCO S-LITE takes a fresh, innovative approach to golf shoe design by blending cutting-edge engineering and comfort to ensure an ultra-light on-course experience. A multi-injection production process offers a TPU outsole that’s 66% thinner than ECCO has previously created, perfect as a packable playing option.
“By owning our own tanneries and manufacturing processes, ECCO GOLF continues to find ways to deliver golfers truly distinctive footwear,” says Jesper Thuen, General Manager, ECCO GOLF USA. “This passion for performance and design is exemplified in S-LITE.”
A stylish, diamond-shaped embossing on the ECCO RICH TWO-TONE YAK leather upper reduces weight while increasing comfort, and a soft textile lining provides natural water repellency and breathability.
The E-DTS™ LITE outsole offers on-and-off course traction and durability with exceptional flexibility. A molded leather heel counter and inside toe reinforcement offer additional support ensuring stable footing throughout the swing.
Other unique features and benefits include:
Premium, durable ECCO YAK leather, made in the company’s own tanneries
An award-winning E-DTS™ LITE hybrid outsole design that adds more than 100 traction studs and 800 traction angles for excellent grip in all playing conditions
FLUIDFORM™ Technology which is a ‘state change’ process that uses specialized fluid materials to form around an anatomical last, ensuring a finely-tuned balance of cushioning and rebound, while also creating an integral, flexible and durable bond, without the compromises common with stitched or glued assemblies
A PU midsole with a PU wing, wrapping the sides of the foot delivers stability on and off the course
A premium soft leather foot bed that offers a soft feel and natural moisture management
ECCO GOLF shoes are worn in competition around the world by European Ryder Cup Captain Thomas Bjørn, Fred Couples, Lydia Ko, Minjee Lee and Caroline Masson, among others.
ECCO®, a world-leading brand of shoes combining style and comfort, has built its success on great design and leather quality, and innovative technology. Founded in Denmark in 1963, ECCO is one of the few major shoe manufacturers in the world, which owns and manages every aspect of its leather and shoe productions, and its retail sales. ECCO is among the largest producers in the world of high-quality leather, which is used in ECCO’s shoes, and own production of leather goods and is also sold to several leading luxury brands. Today, ECCO products are sold in 87 countries in more than 3,300 ECCO shops and shop-in-shops, and at more than 14,000 sales points around the world. The company is family-owned and employs more than 19,000 people worldwide.
ECCO USA is based in Londonderry, New Hampshire. For more information: www.eccousa.com, 800.886.3226.
Press Release from Puma
PUMA Golf is excited to announce a multi-year agreement with four-time major winner Ernie Els. As part of the partnership, Els will serve as a global ambassador and wear PUMA Golf footwear during his professional events.
Els will wear PUMA’s IGNITE PWRADAPT and NXT family of shoes on Tour. The PWRADAPT family of footwear features a cutting-edge traction system with 3-dimensional traction pods and responsive cushioning with IGNITE Foam, for the ideal blend of industry-leading technology, style, comfort and performance. A Comfort Construction mesh bootie replaces a traditional tongue for improved fit, comfort and support, while the PWRFRAME, an ultra-thin TPU frame, is strategically placed in high stress areas on the shoe’s upper for lightweight support and enhanced stability that golfers need to play well on all surfaces and slopes.
“I’m excited about this new relationship with PUMA,” comments Els. “I’ve been wearing their golf shoes since the start of the year and honestly I feel like it’s really been a factor in me catching some form of late. I just feel more grounded with these shoes, like it’s giving me a firmer foundation in my swing. What I also like is the shoe combines stability with lightness and comfort. That’s a tough trick to pull off, but the guys at PUMA have nailed it. I’m very happy to be part of the team.”
“We are honored to have Ernie wearing our footwear and representing our brand on Tour. He is an icon in the international golf world, with an exemplary career both on and off the course, and a huge global presence. We’re excited to welcome him to the PUMA family,” said Dan Ladd, Senior VP of Sales & Marketing, COBRA PUMA GOLF.
See attached for the full press release with additional details. Reach out with any questions!
In honor of the partnership announcement, PUMA made him some custom shoes to wear as he tees-it-up at this week’s RBC Heritage.
There are some good articles and forums showing off Puma's new Ignite NXT line, like this one:
But not much in the way of reviews yet. Has anyone tried the Solelace on course or at the driving range? How would you rate it (bonus points if you have used a disc model before and can compare)?
I have a new pair of the Disc sitting in my office right now because that's (somewhat) proven technology, but I like the look of the Solelace better, so I keep looking down at them debating an exchange (but I'm skeptical... seems like it could be gimmicky). We have about 3 months until golf season starts in Wisconsin, so I'm hoping someone in a warmer climate has actually tried them out and can give some insight to help me with the decision. Thanks!
Titleist Tour Rope Flat Bill - A refreshed take on a classic design, our new Tour Rope Flat Bill features a trendy flat bill, braided rope and an adjustable, snapback closure for a style that's all its own. - Over the last few weeks, this hat style has been worn on the PGA Tour by Adam Scott, Rafa Cabrera Bello, Cameron Smith and Jason Kokrak.
Product Details - Vintage style, inspired by the game's history - Trendy flat bill design - Braided rope accent, running across the wearer's front - As worn on Tour with authentic Tour logos - Organic cotton material and Titleist proprietary snapback closure - Antimicrobial, moisture-wicking sweatband