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RickyBobby_PR

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Over the weekend I was reading an article about resume buzzwords that one should stop using.  With this past week being the start of new equipment releases it got me thinking about golf marketing buzzwords.

Whats your least favorite golf marketing buzzword or marketing approach?

Driver: PXG 0811 X+ Proto w/UST Helium 5F4

Wood: TaylorMade M5 5W w/Accra TZ5 +1/2”, TaylorMade Sim 3W w/Aldila rogue white

Hybrid: PXG Gen2 22* w/AD hybrid

Irons: PXG Gen3 0311T w/Nippon modus 120

Wedges: TaylorMade MG2 50*, Tiger grind 56/60

Putter: Scotty Caemeron Super Rat1

Ball: Titleist Prov1

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Probably marketing irons entirely around distance gains. This one is galling, because even if it's true (as a lot of marketing isn't), it still isn't necessarily helpful.

:titleist-small: TS3 9.5°, Tensei Blue
:755178188_TourEdge: CBX T3 15°, Project X HZRDUS Black
:callaway-small: Epic Super Hybrid 18°, Aerotech Steel Fiber FC HYB S
:755178188_TourEdge: C722 21°, Ventus Blue 8S
:touredgeexotics: CBX Iron-Wood 25°, Project X HZRDUS Black 6.0
:Sub70: 639 CB, Aldila NV 95 Graphite, 6–PW
:cleveland-small: CBX 48°
:mizuno-small: T22 54° and 60°
:edel-golf-1: EAS 4.0, Garsen G-Pro grip
:taylormade-small: TP5x and Tour Response

Full WITB with pictures

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This seems to be the year of Speed.  I'm already over it. 

:ping-small: G430 Max 10K 

:titelist-small: TSiR1 15.0 Aldlia Ascent 60g

:titelist-small: TSR2 18.0 PX Aldila Ascent 6og

:titelist-small: TSi1 20 Aldila Ascent Shafts R

:titelist-small: T350 5-GW SteelFiber I80 

:titelist-small: SM10 48F/54M and58K

:ping-small: S159 48S/52S/56W/60B

:scotty-cameron-1: Select 5.5 Flowback 35" 

:titelist-small: ProV1  Play number 12

 

 

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40 minutes ago, GolfSpy MPR said:

Probably marketing irons entirely around distance gains. This one is galling, because even if it's true (as a lot of marketing isn't), it still isn't necessarily helpful.

Not to get on the “jacked lofts” discussion as there’s a lot that goes into that but distance gains via loft and/or length is one thing that bothers me in marketing. Imo brands do a very bad job at telling the story of why lofts are what they are on certain clubs anc how the design of launch and spin require it to be so and how that is going to affect distances. The new apex are a good example and someone playing cf16 is going to test the new ones and hit them further than cf16 and won’t know it’s because of design changes.

my other least favorite in innovative. Somethings are truly innovating but from year to year most tweaks aren’t.

Driver: PXG 0811 X+ Proto w/UST Helium 5F4

Wood: TaylorMade M5 5W w/Accra TZ5 +1/2”, TaylorMade Sim 3W w/Aldila rogue white

Hybrid: PXG Gen2 22* w/AD hybrid

Irons: PXG Gen3 0311T w/Nippon modus 120

Wedges: TaylorMade MG2 50*, Tiger grind 56/60

Putter: Scotty Caemeron Super Rat1

Ball: Titleist Prov1

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Anything relating to distance!

The distance issue sailed past absurd several years ago.  If all the distance gains promised by OEM's were accurate, NASA has missed the boat on getting technological advancement from golf equipment manufacturers. 

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On drivers, forgiveness, MOI, and "speed enhancing variable face thickness technology". 

On irons, any version of FOAM. Speedfoam, chocolate flavored urethane microspheres... ect. 

On wedges, GROOVES!

On putters, MOI and purer roll from a new insert or milling...

Did I miss anything?

Wilson Staff C300 9.0* Fujikura Pro 58 stiff

Callaway Rogue 3W Mitsubishi Diamana D+ LTD 80 stiff

Mizuno MP-18 MMC FLI-HI 2 iron UST Mamiya Recoil 95 stiff

Ping I200's 4-W Aerotech Steelfiber I110 CW stiff

Ping Glide 52* and 58* stiff

Bettinardi Studio Stock #38 Armlock

 

 

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This was obnoxious. Color shift paint technology? Everything doesn’t have to be a thing.

IMG_2240.JPG

  • Titleist TSi3 Fujikura Speeder NX Blue 60X
  • TaylorMade SIM2 3 wood Fujilkura Ventus Blue 7-X
  • Titleist U505 2 Tensei 1K Black 85 X
  • Titleist T100 4-P Nippon Modus 3 120X
  • PING S159 50-S 55-H 59-T DG X100
  • Vokey SM8 50, SM9 54 & 60  Nippon Modus 3 120s
  • L.A.B. MEZZ Max Broom Accra 47" 79.5*
  • Srixon Z-Star XV 

Currently testing the 2024 PING S159 wedges…

https://forum.mygolfspy.com/topic/63483-testers-announced-ping-s159-wedges/

Was testing, still loving the 2023 Titleist T100 Irons 4-P

https://forum.mygolfspy.com/topic/60456-titleist-t-series-irons-2023-forum-review/

 

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1 hour ago, Golfspy_CG2 said:

This seems to be the year of Speed.  I'm already over it. 

or could it be a 'flash' in the pan 😏

Driver     Awaiting NEW Driver (after 10 yrs)  
4 Wood   Callaway Big Bertha Steelhead plus 4+  :callaway-small: Callaway shaft in 'Firm' flex

Hybrid     Titleist 910H 19*    :titelist-small:   Diamana ahina 'flower' shaft in 'S'

Irons         Mizuno MP18SC 4-PW   :mizuno-small:  N.S Pro Modus3 Tour 105 in 'S'

Wedges    Callaway Mack Daddy forged in black 50* and 54*  :callaway-small:   KBS Tour in 'R'

Putter        'YES' Tracy 11 C groove 34.5"

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37 minutes ago, GB13 said:

On drivers, forgiveness, MOI, and "speed enhancing variable face thickness technology". 

On irons, any version of FOAM. Speedfoam, chocolate flavored urethane microspheres... ect. 

On wedges, GROOVES!

On putters, MOI and purer roll from a new insert or milling...

Did I miss anything?

*cough* Yeah, sorry, I missed "SpeedBridge". 

Wilson Staff C300 9.0* Fujikura Pro 58 stiff

Callaway Rogue 3W Mitsubishi Diamana D+ LTD 80 stiff

Mizuno MP-18 MMC FLI-HI 2 iron UST Mamiya Recoil 95 stiff

Ping I200's 4-W Aerotech Steelfiber I110 CW stiff

Ping Glide 52* and 58* stiff

Bettinardi Studio Stock #38 Armlock

 

 

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"guaranteed to take strokes off your game" 

Left Hand orientation

:taylormade-small:SIM 2 D Max with Fujikura Air Speeder Shaft 

Cobra  Radspeed 3W/RIptide Shaft
:ping-small:  410  Hybrids 22*, 26*

Cobra Speed Zone 6-GP/Recoil ESX 460 F3 Shafts 

:titelist-small: SM7 54* Wedge

:ping-small: Glide 3.0  60* Wedge

:odyssey-small: O Works putter

:ShotScope: V3
:918457628_PrecisionPro:NX9-HD

:CaddyTek: - 4 Wheel 

EZGO TXT 48v cart
:footjoy-small: - too many shoes to list and so many to buy

:1590477705_SunMountain: And  BAG Boy

Golf Balls: Vice Pro Plus 

2020 Official Teste:SuperSpeed: Beginning Driver Speed  - 78

2019 Official Tester :ping-small:  410 Driver

2018 Official Tester :wilson-small: C300

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3 minutes ago, tony@CIC said:

"guaranteed to take strokes off your game" 

Forgot about this one. Until the club starts making the swing by itself the club isn’t saving anyone 

Driver: PXG 0811 X+ Proto w/UST Helium 5F4

Wood: TaylorMade M5 5W w/Accra TZ5 +1/2”, TaylorMade Sim 3W w/Aldila rogue white

Hybrid: PXG Gen2 22* w/AD hybrid

Irons: PXG Gen3 0311T w/Nippon modus 120

Wedges: TaylorMade MG2 50*, Tiger grind 56/60

Putter: Scotty Caemeron Super Rat1

Ball: Titleist Prov1

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For me there are 2. "Gain yards off the tee" and " No more chunked shots around the green with this blah, blah wedge"

 

Chris

Far and Sure......

  :callaway-small:          GBB Epic  11*             

:callaway-small:               GBB Epic 7W (Heavenwood)

:ping-small::             G410 4 thru GW

 :callaway-logo-1:   MD3 54*,60*                                                         

:cleveland-small:         Huntington Beach Soft #4

:bridgestone-small:   Tour B RX

 

 

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"soft" balls....with layers.  layers upon layers upon layers... and 'special skin'....

DriverCobra  Aerojet LS
Woods-
Cobra  LTD 3w 15*, 5W 19*,  F9 24* 
Irons- XXIO X (6-A)

Wedges- Callaway Jaws Raw (54/58)

Putter- Bettinardi BB56
Ball- Maxfli Tour X/Wilson Triad
Buggy- Clicgear 4.0
Bag- Callaway Org 14/Fairway C

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7 minutes ago, GolfSpy Stroker said:

"soft" balls....with layers.  layers upon layers upon layers... and 'special skin'....

Yeah... No one would hit those... 😜

*cue the groans*

Wilson Staff C300 9.0* Fujikura Pro 58 stiff

Callaway Rogue 3W Mitsubishi Diamana D+ LTD 80 stiff

Mizuno MP-18 MMC FLI-HI 2 iron UST Mamiya Recoil 95 stiff

Ping I200's 4-W Aerotech Steelfiber I110 CW stiff

Ping Glide 52* and 58* stiff

Bettinardi Studio Stock #38 Armlock

 

 

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“.....chocolate flavored urethane microspheres.....”

🤣


Sent from my iPad using MyGolfSpy

Driver: PXG 0811XF 10.5 Regular flex

3W Cleveland HiBore XLS

3-5H: Callaway Steelhead XR

6I-AW Srixon ZX4 MKII

SW and LW Kirkland Signature (V2)

Putter: TaylorMade Rosa Monte Carlo

Ball: OnCore Elixer

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28 minutes ago, Low Country Golfer said:

“.....chocolate flavored urethane microspheres.....”

🤣


Sent from my iPad using MyGolfSpy

LOL!!!

In my       :ping-small: DLX Cart Bag:
Driver
:    :ping-small: G410 SFT, set to 9.5*, Mitsubishi Tensei CK Orange 60, stiff (MGS Official 2019 Tester)
3W:          :ping-small: G-Series SF TEC, set to 16*, Aldila Tour Blue ATX, 65g, stiff
5W:          :ping-small: G400 SFT, set to 19*, Aldila Tour Blue ATX, 65g, stiff
7W:         :ping-small: G410 SFT, set to 22*. Alta CB 65 Red, stiff

Irons:       :ping-small: GMax, Green Dot, 5-PW, Project X Graphite Blue 6.0, 80-90g , stiff
Wedges: :ping-small: Glide 2.0 Stealth, 50* SS, 54* ES & 60*/8 Forged MGS Special from the Wedge Wizard, Green Dot, Alta CB graphite, 84g, stiff
Putter:     :ping-small: Vault 2.0 B60 Copper, 33", black dot w/GP SNSR grip (PING Sigma 2 Fetch under "see-trials")
Ball:       :Snell: MTB BLACK (MGS Official 2018 Tester for the :Snell: MTB RED)
Shoes:     :footjoy-small:  Classics Tour w/Black Widow Softspikes

Disabled Marine Veteran. Semper Fi!

#No apologies, just Play Your Best
#Powertotheplayers

 

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So if XYZ OEM annoumces it's 2020 driver by saying.  "Heres oir new driver.  We like it snd we hope you buy it”.   How many would honestly give it a true look.    Im sure most of us here would ss we could tell if its better or not.   But as we’ve said many times, we are less than 1% of the club buying customers.   So average Joe, who walks into GG or PGASS may never give it a shot. 

All this said, these hyperbole marketing tactics are needed and do work   

 

:ping-small: G430 Max 10K 

:titelist-small: TSiR1 15.0 Aldlia Ascent 60g

:titelist-small: TSR2 18.0 PX Aldila Ascent 6og

:titelist-small: TSi1 20 Aldila Ascent Shafts R

:titelist-small: T350 5-GW SteelFiber I80 

:titelist-small: SM10 48F/54M and58K

:ping-small: S159 48S/52S/56W/60B

:scotty-cameron-1: Select 5.5 Flowback 35" 

:titelist-small: ProV1  Play number 12

 

 

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7 hours ago, GB13 said:

On putters, MOI and purer roll from a new insert or milling...

I am with you on the better/purer roll with regard to a putter.  All balls skid at the beginning and friction starts the ball rolling.  The goal is to match up loft, shaft lean, and angle of attack to get the proper launch.  a putted ball with allways roll pure.  

Driver:  :ping-small: G400 Max 9* w/ KBS Tour Driven
Fairway: :titelist-small: TS3 15*  w/Project X Hzardous Smoke
Hybrids:  :titelist-small: 915H 21* w/KBS Tour Graphite Hybrid Prototype
                :titelist-small: 915H  24*  w/KBS Tour Graphite Hybrid Prototype        
Irons:      :honma:TR20V 6-11 w/Vizard TR20-85 Graphite
Wedge:  :titleist-small: 54/12D, 60/8M w/:Accra iWedge 90 Graphite
Putter:   :taylormade-small:TM-180

Testing:   SPGC_logo.jpg

Backups:  :odyssey-small: Milled Collection RSX 2, :seemore-small: mFGP2, :cameron-small: Futura 5W

Member:  MGS Hitsquad since 2017697979773_DSCN2368(Custom).JPG.a1a25f5e430d9eebae93c5d652cbd4b9.JPG

 

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Anything that's "X yards longer!!!" 

In my  :wilson_staff_small:  carry bag:
:mizuno-small: ST-X 10.5* Kai'li Blue R Flex
:mizuno-small: ST-Z 15* Kai/li Blue R Flex
:mizuno-small: ST-Z 4h Linq Blue R Flex
:cleveland-small: Launcher 5h
:cleveland-small: Launcher CBX 6i-PW
:cleveland-small: CBX 54* & 58*
:cleveland-small: Huntington Beach #10
:bridgestone-small: e12 Contact
CURRENTLY TESTING - Mizuno Long Game

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Not marketing hype by any means but I got so tired of SWMBO telling me I don't need any new clubs, that I went and bought a Srixon Z785 driver to try out over the winter! That will show her!

Sent from my Moto Z3 Play using MyGolfSpy mobile app

 

 

 

What is in my Sun Mountain C-130 bag or Jones MyGolfSpy bag

Driver:    :cobra-small: Dark speed LS 8* set to -1.5* with an Attas Daaas 4x shaft @ 45”

Fairway: :srixon-small: F85 3 wood with a XPhplexx Agera X @ 42.5”

 :srixon-small: F85 5 wood with a UST Elements Chrome 7F5 @ 41.5"

Driving Iron: :ping-small: Rapture 2-Iron 

Irons: :edel-golf-1: SMS Pros 4-PW with Steelfiber I95s 

Wedges: :edel-golf-1: SMS 50* T grind with Steelfiber i110s

               :ping-small: Glide 4.0 46* zz wedge shaft

               :ping-small: Glide 4.0 E grind 54* zz wedge shaft

Putters: :L.A.B.: Mezz.1 34” 69* lie

              :EVNROLL: EV5.1 black 33.5” 69* lie

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2 hours ago, Golfspy_CG2 said:

So if XYZ OEM annoumces it's 2020 driver by saying.  "Heres oir new driver.  We like it snd we hope you buy it”.   How many would honestly give it a true look.    Im sure most of us here would ss we could tell if its better or not.   But as we’ve said many times, we are less than 1% of the club buying customers.   So average Joe, who walks into GG or PGASS may never give it a shot. 

All this said, these hyperbole marketing tactics are needed and do work   

 

No doubt the marketing stuff works and for a large portion of the consumer base it’s about what they see. Combine those two factors and brands like Mizuno for their drivers, Srixon’s entire lineup and brands like that struggle to gain market share on the big boys. 

They see koepka win majors with Tm driver and Mizuno irons then walk into GG and walk right past the Mizuno driver/woods display because if they arevt good enough for tour they can’t be that good.  

Driver: PXG 0811 X+ Proto w/UST Helium 5F4

Wood: TaylorMade M5 5W w/Accra TZ5 +1/2”, TaylorMade Sim 3W w/Aldila rogue white

Hybrid: PXG Gen2 22* w/AD hybrid

Irons: PXG Gen3 0311T w/Nippon modus 120

Wedges: TaylorMade MG2 50*, Tiger grind 56/60

Putter: Scotty Caemeron Super Rat1

Ball: Titleist Prov1

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Just my old school self talking here, and not really a slogan buzzword, but I find the "bling" colors in balls and shafts a bit over-done. It's funny but the same "faster is better" and crazy eye popping colors have engulfed fly fishing rods.  So far I've successfully resisted the temptations.

:ping-small: G410 Plus, 9 Degree Driver 

:ping-small: G400 SFT, 16 Degree 3w

:ping-small: G400 SFT, 19 Degree 5w

:srixon-small:  ZX5 Irons 4-AW 

:ping-small: Glide 2.0 56 Degree SW   (removed from double secret probation 😍)

:EVNROLL: ER5v Putter  (Evnroll ER5v Official Review)

:odyssey-small: AI-One Milled Seven T CH (Currently Under Product Test)

 

 

 

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Ballzier.... Dumb


Sent from my iPhone using Tapatalk Pro

Driver: Ping G430 Max 9*, Ping Tour 70X

Fairway: Ping G425 15*, Ping Tour 70X

Hybrid: Ping G425 22*, Ping Tour 80X

Irons:  Ping i230 4-GW, TT DG X100

Wedges: :edel-golf-1: SMS 50D/54V/58D:Nippon:Modus 130 stiff, +1”

Putter:  :edel-golf-1: EAS 1.0

Ball: Titleist 2023 AVX

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EVERYONE gets faster...............



Sent from my iPhone using Tapatalk Pro

Driver: Ping G430 Max 9*, Ping Tour 70X

Fairway: Ping G425 15*, Ping Tour 70X

Hybrid: Ping G425 22*, Ping Tour 80X

Irons:  Ping i230 4-GW, TT DG X100

Wedges: :edel-golf-1: SMS 50D/54V/58D:Nippon:Modus 130 stiff, +1”

Putter:  :edel-golf-1: EAS 1.0

Ball: Titleist 2023 AVX

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