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"factory direct" club fitting

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I need your help "readers".  Recently, I read an article about a company that does "Factory Direct" club fittings.  You provide them with your swing data (obviously requires you to spend time with a simulator), they build you all the clubs you wish.  Driver, 3W, hybrids, irons, wedges.  

I have a bad memory, but I think they might only be starting fitting putters.  I also have a vague thought that they are located possibly in MN?!?  

Any suggestions all of you can provide would be greatly appreciated.

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Depending on the level of communication and interaction it's probably better than off the rack.  Nothing will replace a quality in person fitting though.

I'm based in MN and haven't heard of this, any idea what the company is called?

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Driver: :callaway-logo-1: Epic SZ w/ VA Composites Raijin 65 04

3w: :taylormade-small:'16 M2 hl w/ Diamana D+ 82

5w: :cleveland-small: Launcher HB w/ HZRDUS Yellow

Hybrid: :cleveland-small: 22 deg. Launcher HB w/ HZRDUS Black

Irons: :ping-small: 5i-UW G700 w/ X100 soft stepped once

Wedges: :cleveland-small: 54 & 58 CBX w/ Nippon Modus 3 125

Putter: :odyssey-small: Red 7s

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I'm also in MN and haven't heard of this.

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Wilson Staff C300 9.0* Fujikura Pro 58 stiff

Callaway Rogue 3W Mitsubishi Diamana D+ LTD 80 stiff

Mizuno MP-18 MMC FLI-HI 2 iron UST Mamiya Recoil 95 stiff

Ping I200's 4-W Aerotech Steelfiber I110 CW stiff

Ping Glide 52* and 58* stiff

Bettinardi Studio Stock #38 Armlock



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