Titleist Introduces New TruFeel Golf Ball – The Softest-Feeling Titleist
New Core and Aerodynamic Technologies Deliver More Long Game Distance, Enhance Best-in-Class Low Compression Performance
FAIRHAVEN, Mass. (Sept. 27, 2019) – The new Titleist TruFeel golf ball is engineered to deliver longer distance and excellent control for golfers who rely on the consistent performance and quality of the softest-feeling Titleist.

Now available in golf shops worldwide, Titleist TruFeel has been reimagined with a new TruTouch core and new TruFit aerodynamics for more distance with the driver and in the long game. A proprietary TruFlex cover provides ultra-soft feel and excellent control on shots into and around the green.

For golfers who prefer a very soft compression feel, Titleist TruFeel improves upon the prior generation DT TruSoft as the best performing golf ball in its class, offering a superior combination of soft feel, longer distance and short game control.

“We know from our extensive player testing that golfers who gravitate toward the softest-feeling golf balls are also clearly focused on performance,” said Michael Mahoney, Vice President, Titleist Golf Ball Marketing. “In this category, we continue to see competitive products that sacrifice distance or short-game spin in order to gain a softer feel. TruFeel strikes the perfect balance of extremely soft feel and all-around performance. Our engineers have advanced TruFeel’s low compression technology to add speed and distance in the long game while preserving the feel that golfers tell us they love – and the playability on every shot that makes this ball a Titleist.”

TruFeel is available in White and Optic Yellow, with a new Matte Red color option to be added in January 2020. The new TruFeel sidestamp has been designed to double as an alignment aid.

TruFeel PERFORMANCE & TECHNOLOGY
Titleist TruFeel delivers best-in-class performance through the most advanced low compression design and manufacturing technologies:

• New TruTouch Core: The fast, low compression TruTouch core generates low spin for long distance.

• TruFlex Cover: The TruFlex cover is a proprietary Titleist formulation designed for very soft feel around the green and excellent greenside control.

• New TruFit Aerodynamics: The new TruFit aerodynamics are designed with a symmetrically optimized pattern to enhance long game distance.

Every TruFeel golf ball is made at Titleist Ball Plant 2 in North Dartmouth, Mass., to ensure the most consistent performance, quality and feel – from ball to ball and dozen to dozen.

NEW SIDESSTAMP ALIGNMENT
The TruFeel sidestamp features a new alignment aid, providing golfers the option for easy alignment without having to mark a line on the ball. The design was inspired by the most popular alignment aid available through the My Titleist customizer on Titleist.com since alignment options debuted in February 2018.

COLOR OPTIONS AND AVAILABILITY
TruFeel is now available in golf shops worldwide in both White and Optic Yellow, with a new Matte Red color option coming in January 2020. MAP $22.99.
 


For more detailed info, here's the link to the Blog Preview of them. TruFeel

The results of the My Golf Ball ball study generated a lot of discussion and also questions as a result.  If one of those questions you had is, which model of Srixon ball will work best for me, the Z Star or the Z Star XV, then we may the answer for you.
Four of our members were sent a dozen of each, and will be putting them in play on the course and putting green over the next 4  to 5 weeks to see which one works best for them.  They will report in regularly along the way with results form both.  So feel free to chime in with questions and read both their stage reviews to get their full thoughts. 

Our Four Testers Are:
@Reesedw               Stage 1                  Stage 2
@pulledabill             Stage 1                  Stage 2
@ChasingScratch    Stage 1                  Stage 2
@golfertrb                Stage 1                 Stage 2

This is seriously fun thing by Volvik.   The following is a press release.
 
ORLANDO, Florida (May 1, 2019) – Volvik (volvik.com), known the world over for its high performance golf balls featuring more than 23 vibrant color options, reports record-setting sales of the Marvel x Volvik collaboration of Captain America, Ironman and Spider Man Vivid 4-Ball Sets. Since the release of the widely anticipated Disney film Avengers: Endgame in U.S. theatres April 26, demand for the golf ball sets has been extraordinary. The film, setting box-office records, already is the highest-grossing film of the year and the 10th highest-grossing film of all time. Since the movie’s release Volvik has witnessed unprecedented demand from golfers, retailers and pro shops across the country for the Marvel special edition sets.
“Since the premier of Avengers: Endgame, demand for the Captain America, Ironman and Spider Man Vivid 4-Ball Sets has exceeded our most aggressive forecasts,” said Don Shin, president of Volvik USA. “The response to the introduction of our Marvel Collaboration has been extremely robust.
 
“We feel fortunate to have such a strong relationship with the Marvel team and look forward to continued success.”
 
The Volvik Vivid high-performance three-piece oversized matte-finish golf ball is the product platform for the Marvel Collaboration of Captain America, Ironman and Spider Man. Each set comes in a custom-designed package with four Marvel decorated Vivid balls featuring Captain America, Ironman and Spider Man logos, as well as a magnetic hat clip and custom-tooled ball marker. Each four-ball set retails at $24.99. The sets can be purchased directly on Volvik.com or by calling 407-649-0013. Pro shops and retailers may order the sets from their local Volvik representatives.
 
The limited-edition sets are the first step in a series of Volvik product introductions that will continue throughout 2019 and beyond.
 
Marvel Worldwide Inc. is a publisher of American comic books and related media. In 2009, The Walt Disney Company acquired Marvel Entertainment, Marvel Worldwide’s parent company.

About Volvik
Golfers everywhere are discovering Volvik, the founder of the matte-finish golf ball and maker of the #1 matte-finish VIVID ball. With a tagline of “Change the Game,” Volvik is making golf fun again. Young golfers are increasing their engagement with the game because they love the Volvik colors, while experienced players are realizing that Volvik, “not just a pretty face,” manufactures golf balls that provide players with power, distance, precision and control.
 
With over 40 years of golf ball production, Volvik has led the way with unparalleled innovation, rapidly becoming one of the most significant and trusted golf ball manufacturers in the world.
 
Volvik is dedicated to the production of specialized 3- and 4-piece multi-layer high performance golf balls for players of every skill set, featuring 58 worldwide patents. Volvik’s patented SF matte coating has led to the development of Vivid, the world’s first matte finish golf ball.
 
Volvik recently expanded its best-selling Vivid matte finish golf ball product line with two new golf balls. Vivid Soft and Vivid Lite have been added to Vivid and Vivid XT, making the Vivid product line the largest selection of matte finish golf balls, with the ability to fit every type of player.
 
Volvik's product line portfolio has been in use on the world's professional tours since 2012. Players using Volvik golf balls have earned millions of dollars in prize money on the PGA TOUR, LPGA Tour, Champions Tour, Web.com Tour, Ladies European Tour, LAGT and Symetra Tour, with multiple victories. The Volvik Vivid XT is the official golf ball of the World Long Drive Association tour, and Volvik is the title sponsor of the Volvik World Long Drive Championship. The Vivid XT provides high visibility from Volvik’s patented SF matte coating, and explosive distance and power from its patented dual core technology.
 
For more information, see volvik.com.

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