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Union Green?

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This one is a bit strange... but I am surprised that someone hasn’t done it sooner. Not sure why, but this immediately appealed to me. I think it is a good move, and hopefully we see some more of whatever this is.

 

They do need to work on the logo and add some urethane covers. But count me in.

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I will always give a $20 ball a try. If they end up being rocks so be it. Cross em off the list.


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I’ll give it a shot, I’ll buy a box and see how it goes.


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Hard to justify the purchase when I can buy Srixon Q-star or Z-Star (on sale) for same prices with reliable and proven performance from a solid company. 

 

Side note: how the heck do you say Acushnet? Is it like A-cush-net, or Acue-sh-net, or something different? It's been bothering me... 

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Sorry, they could perform like ProV1's and I still couldn't around the name.  If I find one in the shrubs or pond, I'll give it a go when no one is looking 🙂.

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Hard to justify the purchase when I can buy Srixon Q-star or Z-Star (on sale) for same prices with reliable and proven performance from a solid company. 
 
Side note: how the heck do you say Acushnet? Is it like A-cush-net, or Acue-sh-net, or something different? It's been bothering me... 

1st option I believe


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I like the move by Acushnet. They seem to really get that they need to innovate by the way of reaching a golfing demographic that they wouldn’t dream of 15 years ago.  Make golf fun for everyone.

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8 hours ago, Tarheelvolvo said:

Hard to justify the purchase when I can buy Srixon Q-star or Z-Star (on sale) for same prices with reliable and proven performance from a solid company. 

 

Side note: how the heck do you say Acushnet? Is it like A-cush-net, or Acue-sh-net, or something different? It's been bothering me... 

Option 1. I grew up off of Acushnet Ave and half the kids I went to high school with were from Acushnet 😄

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Option 1. I grew up off of Acushnet Ave and half the kids I went to high school with were from Acushnet

I think you have to be from New England to get that right.


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The hipster kids love the retro gear.  If Acushnet is trying to reach them, this is what they need to bring back:

s-l300.jpg

They were still making this nonsense in the mid 80s when I started playing.  Lousy balls, but the double numbers and the script were totally cool.  Give me a porkpie hat, an Original Penguin shirt, some skinny jeans, a half-set of blades and a couple sleeves of these things and I'd be so f***ing cool.

Except that I'm not.

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This is obviously a reaction to the "Direct to Consumer" ball market and it's proof the impact is real and painful.

What makes no sense to me is why they waited so long to respond and why they went through all this trouble.

To me.....it would have been simple. Sell their "real" balls for $10-15 cheaper per box. Don't know their markup....but would be shocked if it's not huge. 

Personally, I think they waited too long to respond and most of the customers they've lost will not come back for a ball named "Union Green"!!

Lastly, who in the hell named this? 

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Yeah... that name for one is kinda odd/weird. Union Green? .... unless you're a union man I suppose. 

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11 hours ago, Middler said:

Not obvious to me. UG will be sold brick-n-mortar. [Edit: but they hope to sell more DTC?] They already have Velocity, TruFeel, TruSoft and other balls at every price point - with the highly coveted Titleist name on them. Why would anyone buy a ball at the same price point with UG on it instead of Titleist?

Titleist isn’t going to knock $10-15 off, they couldn’t if they wanted to. Many of their balls are still made in the US where manufacturing costs are significantly higher. Titleist quality control is better than most, likely also more expensive. And Titleist has enormous endorsement, advertising and retail support costs that no direct to consumer line has. 

Direct to consumer is still relatively small market share but DTC will tell us whether people are willing to pay a premium to play what pros (are paid to) play and how much “we” value being able to buy brick-n-mortar. IMO it’s silly how effective endorsement $ are, regular Joe’s hav been willing to pay up, or corporations wouldn’t do it. I don’t care about either. Snell MTB/X is just as good as a Pro V1/X for at least 95% of us, logo notwithstanding. YMMV

Tony and Adam do a pretty good job of breaking down the backstory on the latest NPG.  I won't regurgitate too much of it; it's worth a listen.  

One point they do make that I'll bring up here is that Acushnet didn't get to where they are in the ball market by being stupid.  They think they see a segment in the ball market that is real (thanks to Snell and Vice for proving it out), they want to get into it, and they don't want to dilute the Titleist brand while getting in there.  When I heard that they own PG Golf (the people behind the Reload brand of recycled/refinished golf balls and lostgolfballs.com), it made sense that Acushnet wants to dominate every single facet of the golf ball market.  And in true Acushnet style, they're suing refurbishers that strip off and replace Titleist trademarks on refurbished balls, which both protects their IP and gives PG a leg up in the used market as the only outlet that can refurbish Titleist golf balls (if they can win these suits or scare off their competition).  

In the meantime, I'll keep playing my ugly logoed Snells.

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2 hours ago, Middler said:

 the target demographic, you buy the cheapest balls that look cool. Is UG cool if you know nothing about golf -

All they have to do for that target audience is put in big letters "Straight and Long" and UG will be a runaway hit. 

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This is interesting. Obviously, they're trying to reach a different demographic than the normal Titleist player. However, there are so many choices out there now including Vice, Snell and the very popular Kirkland Signature. I'm old enough to remember when Titleist, Maxifli  and Top Flight were  the leading brands. Ping actually had a ball and I played a Hogan ball at The Old Course in the late 90s. We'll see if Union Green is successful. My guess is they have data that tells them it will.

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10 hours ago, Hoganman1 said:

This is interesting. Obviously, they're trying to reach a different demographic than the normal Titleist player. However, there are so many choices out there now including Vice, Snell and the very popular Kirkland Signature. I'm old enough to remember when Titleist, Maxifli  and Top Flight were  the leading brands. Ping actually had a ball and I played a Hogan ball at The Old Course in the late 90s. We'll see if Union Green is successful. My guess is they have data that tells them it will.

Even if they've taking a flyer on this, it sounds like they're not investing much capital in it. 

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11 hours ago, HardcoreLooper said:

Even if they've taking a flyer on this, it sounds like they're not investing much capital in it. 

It's all about market share so anything they can do to bump up under served markets (by them) will add to revenue/profits while utilizing existing manufacturing capacity. 

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11 hours ago, tony@CIC said:

It's all about market share so anything they can do to bump up under served markets (by them) will add to revenue/profits while utilizing existing manufacturing capacity. 

Exactly.  Especially if they have some excess capacity on that production line they're using.  

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The only part of the Union Green sales pitch that I dont understand is that's it's an attempt st a ball for those who dont have a brand preference or brand loyalty.  They seem to be targeting those who go into the clubhouse, pay for 9/18 holes and just grab the first box of golf balls they see.  I don't get how they think they are going to generate loyal customers a brand when the customers already aren't loyal to anyone.

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