Srixon Introduces the 2021 ZX Iron Lineup

[Golfspy_CG2 26,455]

Our own John Barba will have his very detailed look at these as well on the homepage today, but here is the official word on the launch of the much anticipated ZX iron line 

 

HUNTINGTON BEACH, Calif. — Nov. 16, 2020 — SRIXON^®, a global leader in top quality irons, announces the launch of the new ZX Irons, state-of-the-art equipment at the cutting edge of iron design and performance. Srixon’s ZX Irons officially launch in North America on January 15, 2021. 

ZX Irons 

Srixon remains at the forefront of iron design and performance, and the new ZX Irons represent the perfect combination of beauty and power. 

“While the new ZX Irons are gorgeous to look down at, it’s the technology inside that’s even more exciting,” said Jeff Brunski, Vice President of Research and Development. “Hotter faces designed using AI optimization delivers more speed. Meanwhile, varying grooves throughout the iron set gives golfers consistent distance control, and forged construction helps them feel incredible at impact.” 

Created with human intelligence yet perfected by the artificial kind, MainFrame is a one-of-a-kind face design that increases ball speed on every shot. Milled into the backside of every iron face, MainFrame is a variable thickness pattern made up of grooves, channels, and cavities. 

After two years of learning and refining, these final faces offer greatly improved COR because they maximize flex at impact for more ball speed on every strike. 

Srixon’s ZX5 irons combine pioneering ball speed technology with premium forged feel and delivers all of it in a forgiving yet workable profile that’s razor sharp at address. 

Meanwhile, Srixon’s ZX7 irons provide a compact blade shape, slim topline, and narrow sole that delivers the workability, feel, and aesthetics of a world-class players iron. 

Both irons offer an updated Tour V.T. Sole that glides smoothly through the turf, progressive grooves to improve consistency, and forged construction from a soft 1020 carbon steel body that absorbs vibrations for an extremely soft feel. 

ZX Utility Irons are smaller and more compact than previous generations, delivering a more blade-like address profile that blends seamlessly with any set. ZX Utility Irons deliver Srixon’s MainFrame technology, along with a hollow design and multi-piece construction. All of these powerful technologies come together in a smaller profile, with all the same forgiveness that is expected from a utility iron.

 

 

Key Innovations Inside ZX Irons:

• MainFrame – A milled pattern on the backside of each ZX5 Iron face optimizes COR for more ball speed and more distance on every shot.
• Tour Cavity – Mass repositioned to ZX7’s sweet spot and perimeter provide a remarkably soft feel at impact and increased workability.
• Progressive Grooves – Grooves in the 8i through PW on the ZX5 and ZX7 irons are sharper, narrower, and deeper for more spin and stopping power on approach shots into the green.
• Tour V.T. Sole – V-Shaped soles glide smoothly through the turf, while the ZX5 and ZX7 irons also feature the resurgence of our popular sole notches.

Pricing: ZX7 Irons (8-piece steel) - $1,299.99, ZX5 Irons (8-piece steel) - $1,299.99, ZX5 Irons (8-piece graphite) - $1,399.99, ZX Utility Irons - $219.99

U.S. Retail Launch Date: January 15, 2021

 

 

 

[RickyBobby_PR 5,839]

I like the look of all 3.  The price is bit shocking since Srixon has been able to keep the price lower than most brands for awhile but at the same time I knew it couldnt last long. Their irons are probably the most underrated in golf

[cnosil 16,799]

I saw the clubs a couple of weeks ago. I didn’t think I would like them based on early photos but they look really nice in person.

[russtopherb 6,240]

Srixon consistently makes some of the best looking irons out there. I wish they would have something more in the SGI category with those looks, but I understand why those lines are on the Cleveland side. 

[Golfspy_CG2 26,455]

Some more pics of the ZX5 and ZX7

 

 

 

 

 

 

[Golfspy_CG2 26,455]

4 minutes ago, russtopherb said:

Srixon consistently makes some of the best looking irons out there. I wish they would have something more in the SGI category with those looks, but I understand why those lines are on the Cleveland side. 

Stay tuned...you never know

 

[Golfspy_CG2 26,455]

17 minutes ago, RickyBobby_PR said:

I like the look of all 3.  The price is bit shocking since Srixon has been able to keep the price lower than most brands for awhile but at the same time I knew it couldnt last long. Their irons are probably the most underrated in golf

Yeah, I know you realize these are in the same price range as comparable irons from Taylormade, Mizuno and Titleist.   But we also know Srixon doesn't have the name recognition among the casual player that those irons do.  So it will be interesting to see how the perform at that price.   

11 minutes ago, cnosil said:

I saw the clubs a couple of weeks ago. I didn’t think I would like them based on early photos but they look really nice in person.

I've had every iteration of the Srixon 5 irons since the 545 series, so I see no reason to break that trend now

 

 

[RickyBobby_PR 5,839]

2 minutes ago, Golfspy_CG2 said:

Yeah, I know you realize these are in the same price range as comparable irons from Taylormade, Mizuno and Titleist.   But we also know Srixon doesn't have the name recognition among the casual player that those irons do.  So it will be interesting to see how the perform at that price.   

I've had every iteration of the Srixon 5 irons since the 545 series, so I see no reason to break that trend now

 

 

Yeah as a Srixon fan and with some ties to that brand I like to see them succeed and when you don’t have the same retail space and eyes on the product the price can help someone maybe give them a try. 

[MNUte 102]

Since I'm not smart enough to quote multiple people in the same post, I'll just do a single response. 

So I don't think Srixon is going to release an SGI. That seems to go against what they're shaping their business model as. Instead, I think Cleveland will continue to expand on the GI and SGI lines while Srixon will focus on the better players. And you see that focus in the common tech. My CBX launchers from Cleveland have V soles and me and every other CBX user I know loves them. Lo and behold, you now get that tech in a player's iron. 

 

Also, as Srixon keeps growing, I don't think they'll be able to keep the prices as low as they used to. Which isn't bad. Rather, it seems they're using Cleveland and Xxio as the product testers, refining the concepts that work for Srixon, and dumping the higher research costs on the players willing to pay for the better gear while keeping Cleveland more accessible and affordable to the casual golfer. 

 

I love the look of these irons. Speaking from experience, some of the tech in them that they grabbed from the Cleveland Launcher line will make golfers very happy. And well done Srixon.

Edited November 16, 2020 by MNUte
Typo

[russtopherb 6,240]

18 minutes ago, MNUte said:

So I don't think Srixon is going to release an SGI. That seems to go against what they're shaping their business model as. Instead, I think Cleveland will continue to expand on the GI and SGI lines while Srixon will focus on the better players. And you see that focus in the common tech. My CBX launchers from Cleveland have V soles and me and every other CBX user I know loves them. Lo and behold, you now get that tech in a player's iron. 

Srixon has had the VT Sole since the first iteration of these irons back in 2014. The Cleveland lines got it from there.

If Rob is hinting that there might be a chance of an SGI from Srixon (don't forget they had the 355 line for a few years) then I'd lean towards there being a better chance than not of it happening. 

[Golfspy_CG2 26,455]

26 minutes ago, MNUte said:

Since I'm not smart enough to quote multiple people in the same post, I'll just do a single response. 

So I don't think Srixon is going to release an SGI. That seems to go against what they're shaping their business model as. Instead, I think Cleveland will continue to expand on the GI and SGI lines while Srixon will focus on the better players. And you see that focus in the common tech. My CBX launchers from Cleveland have V soles and me and every other CBX user I know loves them. Lo and behold, you now get that tech in a player's iron. 

 

Also, as Srixon keeps growing, I don't think they'll be able to keep the prices as low as they used to. Which isn't bad. Rather, it seems they're using Cleveland and Xxio as the product testers, refining the concepts that work for Srixon, and dumping the higher research costs on the players willing to pay for the better gear while keeping Cleveland more accessible and affordable to the casual golfer. 

 

I love the look of these irons. Speaking from experience, some of the tech in them that they grabbed from the Cleveland Launcher line will make golfers very happy. And well done Srixon.

It's not a matter of being smart enough to quote multiple posts   I'ts just knowing where the function is.    Just click on the  big + sign next to quote on every post you want to reply to as you are reading the thread.  You can click as many as you want, well at least 6 or 7 that I know for sure.   Then you will see a little box pop up in the bottom right of your screen that says quote this post and the count.   Once you're read to reply to each of them, click that button and they will all populate in a single post and you can type comments below each one.

oh and like I told Russtopherb on the SGI, stay tuned.  That's not a promise, just a hunch. 

[dlow206 6,704]

In for ZX4/ZX5 mixed set...

[MNUte 102]

5 minutes ago, Golfspy_CG2 said:

It's not a matter of being smart enough to quote multiple posts   I'ts just knowing where the function is.    Just click on the  big + sign next to quote on every post you want to reply to as you are reading the thread.  You can click as many as you want, well at least 6 or 7 that I know for sure.   Then you will see a little box pop up in the bottom right of your screen that says quote this post and the count.   Once you're read to reply to each of them, click that button and they will all populate in a single post and you can type comments below each one.

oh and like I told Russtopherb on the SGI, stay tuned.  That's not a promise, just a hunch. 

Thanks! And I'd be very pleasantly surprised to see a Srixon SGI, since I've had only had good experience with the company as a whole and loved hitting the Cleveland Launcher line. I couldn't get over the looks of the HB and UHX irons, but they hit so well and consistently. It would definitely be fun to see how Srixon would design and present an SGI. 

[rbsiedsc 1,987]

I will say these would be great to test  I would be curious to see how the VT sole works in irons.

[dlow206 6,704]

3 minutes ago, MNUte said:

Thanks! And I'd be very pleasantly surprised to see a Srixon SGI, since I've had only had good experience with the company as a whole and loved hitting the Cleveland Launcher line. I couldn't get over the looks of the HB and UHX irons, but they hit so well and consistently. It would definitely be fun to see how Srixon would design and present an SGI. 

ZX4 = SGI

[Kansas King 268]

I think these look good and I hope they sell well. I'm glad companies are making more blendable lines of irons, but it has to be expensive to do this. They have to make three sets of dies and tooling to essentially sell one set of irons. I'd be curious to see what the average handicap is of those buying these "players" blended sets. The true market for players irons like these are probably rather limited but sex sells. TBF, the ZX 5 does look a little chunky and has some offset, so it probably fits a rather wide range of golfers. I think the sole design with the ground off portions on the toe and heel is interesting. I'd be curious to see if that would help with turf interaction in a meaningful way. I personally like V-sole grinds but my swing leans towards sweeping and the added effective bounce generally helps with that. 

I hope these get sent to Maltby for his measurements because I would be curious what the MOI and COGs figures are. I believe Srixon has generally had rather high COGs in the past and I would be curious to see if they have pulled that down at all. It does look like their is some tungsten in the sole, so maybe these will be better. I know many think Maltby's MPF ratings are worthless and I would tend to agree but I do like seeing the measurements because they do seem accurate.

[mr.hicksta 3,347]

Yup, ZX7s are 100% in the bag. Happy-freaking-birthday to me!!!

[jb0330 268]

Sent from my iPhone using Tapatalk

[dlow206 6,704]

The thing that most interests me about Srixon irons in the V-Sole. I am a turf destroyer, and if these can help me even a tiny bit, they would be worth it. I am not expecting magic here, but any help i can get would be awesome. 

[mr.hicksta 3,347]

3 hours ago, dlow206 said:

The thing that most interests me about Srixon irons in the V-Sole. I am a turf destroyer, and if these can help me even a tiny bit, they would be worth it. I am not expecting magic here, but any help i can get would be awesome. 

Switching to the 921 Forged from the Z785s and then back to the Z785s made me realize how good the VT sole is. It makes a difference IMO!