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Callaway Chrome Soft vs ProV1x


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Saw this on Instagram today. While Tony noted a increase in quality in the Chrome Soft X compared to past issues, I don’t recall it ending up testing better than the Pro V1x either. And it looks like this is referencing the Chrome Soft, which did better than before, but still not perfect. 
 

836526ED-CEDD-4CCE-9C42-A6625E1C42E9.jpeg.53bd30bb4a09229d82dc57aa7899a7d0.jpeg

Either way I found this chart interesting more because we can’t really tell the scale of anything, which means it’s basically useless anyway.

I have no doubt that Callaway’s investment is working. But as an analyst in my day job I find this chart to be filed under likely misleading and purely for advertising vs having any real testing merit. 
 

 

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It reminded me of another chart with these two companies, the famed Tour Soft commerical charts when Titleist was launching those where Chrome Soft had zero feel while Tour Soft had more than 10 feel. Truly stunning results.

 

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It reminded me of another chart with these two companies, the famed Tour Soft commerical charts when Titleist was launching those where Chrome Soft had zero feel while Tour Soft had more than 10 feel. Truly stunning results.
 

hahaha sounds VERY scientific!

I guess as an analyst these charts bug me more than they should. Occupational hazard!


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:cobra-small: KING Forged Tec 5-GW - Nippon Modus 120x | :cobra-small: KING MIM Black 52.12C, 56.10V, 60.04W - Nippon Modus 125 Wedge

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1 hour ago, B.Boston said:


hahaha sounds VERY scientific!

I guess as an analyst these charts bug me more than they should. Occupational hazard! emoji1787.png


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Yeah, that ad is here, I couldn't freeze the frame and enhance the picture enough for a screen shot. 

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:ping-small: G710, 4-UW, Blue Dot, Nippon Modus 105-S

:honma: TW-W4, 56*, Nippon Modus 125

:mizuno-small: T20, 61*, Nippon Modus 125

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:titelist-small: Pro V1X, 2021 Model, #33

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Yeah, that ad is
, I couldn't freeze the frame and enhance the picture enough for a screen shot. 
I remember when that ad came out - it always bothered me. I think I got a decent enough screenshot? The 0 is not at the base of the graph... It's right around where the white bar hits. Screenshot_20210115-231856.jpeg

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7 hours ago, ChiefMikeOfficer said:

I remember when that ad came out - it always bothered me. I think I got a decent enough screenshot? The 0 is not at the base of the graph... It's right around where the white bar hits. Screenshot_20210115-231856.jpeg

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I’m kind of shocked they let anything out with a distance rating of “3” as a positive lol

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The Titleist Tour Soft has become my "winter ball"... in Yellow for the gray, cloudy days.  I wouldn't say I "blow it by my foursome soft".  😂  However, I do like the feel.  I haven't tried the new Chrome Soft, but I didn't care for the older version.

We don’t stop playing the game because we get old; we get old because we stop playing the game.”

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On 1/15/2021 at 6:19 AM, B.Boston said:

Saw this on Instagram today. While Tony noted a increase in quality in the Chrome Soft X compared to past issues, I don’t recall it ending up testing better than the Pro V1x either. And it looks like this is referencing the Chrome Soft, which did better than before, but still not perfect. 
 

836526ED-CEDD-4CCE-9C42-A6625E1C42E9.jpeg.53bd30bb4a09229d82dc57aa7899a7d0.jpeg

Either way I found this chart interesting more because we can’t really tell the scale of anything, which means it’s basically useless anyway.

I have no doubt that Callaway’s investment is working. But as an analyst in my day job I find this chart to be filed under likely misleading and purely for advertising vs having any real testing merit. 
 

 

It all depends on which side of the scale you read. 🙂

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If the US ever enacts "truth in advertising law" similar to Japan, a whole bunch of companies marketing and graphic artists are going to scrambling.

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2 hours ago, B.Boston said:

I’m kind of shocked they let anything out with a distance rating of “3” as a positive lol

And Chrome Soft has a negative distance rating 😂

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