Brooks Koepka moving to Srixon??

[Vegan_Golfer_PNW]

His Mizunos are out of the bag and ZX7s are in for irons, UI and Driver. Will Srixon blow up now??

 

https://www.instagram.com/p/CKPgmaZF5mq/?igshid=qhy64yltii98

[RickyBobby_PR]

Brooks doesn’t move the equipment needle unless it’s a scotty cameron putter. Mizuno saw no increase in sales from his wins.

[DPattGolf]

23 minutes ago, RickyBobby_PR said:

Brooks doesn’t move the equipment needle unless it’s a scotty cameron putter. Mizuno saw no increase in sales from his wins.

I don’t know if i would completely agree with that. I think an argument could be made that Brooks helped make the JPX line what it has now become. Prior to him, not many people would consider JPX unless they were going game improvement. Now the JPX line seems to be showing up in more bags but at least appears to be on most golfers try/fit list before buying a new set of irons.

[ZenGolfer]

58 minutes ago, DPattGolf said:

I don’t know if i would completely agree with that. I think an argument could be made that Brooks helped make the JPX line what it has now become. Prior to him, not many people would consider JPX unless they were going game improvement. Now the JPX line seems to be showing up in more bags but at least appears to be on most golfers try/fit list before buying a new set of irons.

I dont know about all that.  I doubt that most people even realized that Brooks played Mizunos.  All that really matters to most people is the logo that is on a player's hat.  Besides, JPX was a thing long before Brooks started playing them.

[Middler]

6 minutes ago, BadgerGolfer said:

Besides, JPX was a thing long before Brooks started playing them.

I bought mine without knowing Brooks played Mizunos. And Mizuno irons have had a strong following for decades.

[null]

Brooks played Mizuno irons, but he wasn’t paid to and therefore Mizuno couldn’t use him in marketing. If Brooks is signing with Srixon and not just playing their clubs that could be a huge get for srixon. They’ve never had a face to their brand

[Chip Strokes]

11 minutes ago, jlukes said:

Brooks played Mizuno irons, but he wasn’t paid to and therefore Mizuno couldn’t use him in marketing. If Brooks is signing with Srixon and not just playing their clubs that could be a huge get for srixon. They’ve never had a face to their brand

you put some respect on shane lowry’s name!!! look at that specimen!

 

[RickyBobby_PR]

1 hour ago, DPattGolf said:

I don’t know if i would completely agree with that. I think an argument could be made that Brooks helped make the JPX line what it has now become. Prior to him, not many people would consider JPX unless they were going game improvement. Now the JPX line seems to be showing up in more bags but at least appears to be on most golfers try/fit list before buying a new set of irons.

Yes he helped make them but when you look at the sales of Mizuno irons they didn’t gain any market share. 
 

as for Srixon they are even less available in retail stores than Mizuno and the general public doesn’t know much about the company. 

[dlow206]

Brooks may help build brand awareness and help Srixon increase sales, but I don't think to the point where Srixon will gain any noticeable market share.

[revkev]

I like Brooks but I agree with those who are doubtful about him moving the needle.  Srixon has had some very good players in its stable.  It's very hard to crack the Callaway/TMag/Titleist/Ping mix.  

[Micah T]

I think if Brooks returns to his major-winning form, he would definitely move the needle for Srixon. And if it’s a total deal(aka Hideki Matsuyama) expect a lot more commercials...


Sent from my iPhone using MyGolfSpy

[RickyBobby_PR]

8 hours ago, Micah T said:

I think if Brooks returns to his major-winning form, he would definitely move the needle for Srixon. And if it’s a total deal(aka Hideki Matsuyama) expect a lot more commercials...


Sent from my iPhone using MyGolfSpy

I would be surprised if he gets a total deal. The money it costs them to pay Hideki to play driver they can pay 5 people to play their ball. It would cost a lot to sign Brooks to a full deal including driver. The pic I saw from his bag this week he still has a Nike long iron and scotty cameron putter. Didn’t see what’s under the headcovers 

[fixyurdivot]

Well, with Nike arrows no longer being made and having broken his swoosh driving iron, what's a guy to do?  Hang a wanted sign up at the local club notices board and see what comes along .  I do think he'll move the needle a bit and this will be a positive ROI for Srixon.  They have a solid following and quality products - and the timing of this with the release of the ZX series is not by chance.  My Truespec fitter said they have them available and I plan to test the ZX5.  He said they are getting very high marks from customers.

[ncwoz]

Has there been any chatter suggesting he's actually signing a deal with Srixon? Seems like he's been enjoying having the freedom to put whatever clubs he wants to without a contract holding him down, but money certainly talks.

[GolfSpy_APH]

The story of him and the Mizuno irons was really interesting and something that i heard on broadcast and much more so I think he does move the needle to an extent. He also seems to just not care about equipment other then it working for him. I can recall him gaming a older M2 for a while and that Nike 2 iron, so him going to Srixons would be awesome for them. 

[GolfSpy MPR]

I think @ncwoz asks the most pertinent question: is anyone actually hearing anything about a deal, or is he just playing the clubs?

In terms of marketing value, I agree with those who say this isn't going to launch Srixon up to the Callaway/Taylormade/Titleist/PING echelon, but on the margins, where Srixon lives, I suspect it matters. The kinds of guys who read golf forums, the kind who actually would know what sticks Brooks has in his bag, who also know that he's switching to them from those Mizunos, those are the guys who go into a fitting and say, "Yeah, lemme hit those too."

I don't think the idea is that people are going to flock to the store to get what Brooks has in his bag. It's about incrementally changing how seriously avid golfers take your brand. On that, assuming some kind of return to form for Brooks, I have to see this as a significant good thing for Srixon, deal or no deal.

[null]

6 minutes ago, GolfSpy MPR said:

I think @ncwoz asks the most pertinent question: is anyone actually hearing anything about a deal, or is he just playing the clubs?

In terms of marketing value, I agree with those who say this isn't going to launch Srixon up to the Callaway/Taylormade/Titleist/PING echelon, but on the margins, where Srixon lives, I suspect it matters. The kinds of guys who read golf forums, the kind who actually would know what sticks Brooks have in his bag, who also know that he's switching to them from those Mizunos, those are the guys who go into a fitting and say, "Yeah, lemme hit those too."

I don't think the idea is that people are going to flock to the store to get what Brooks has in his bag. It's about incrementally changing how seriously avid golfers take your brand. On that, assuming some kind of return to form for Brooks, I have to see this as a significant good thing for Srixon, deal or no deal.

Jonathan Wall said Andrew Tursky from golf.com is on site and working on gathering information and putting a story together. I’d expect that information to be released later today tomorrow when the tournament starts 

[BNewton51]

11 minutes ago, GolfSpy MPR said:

I think @ncwoz asks the most pertinent question: is anyone actually hearing anything about a deal, or is he just playing the clubs?

In terms of marketing value, I agree with those who say this isn't going to launch Srixon up to the Callaway/Taylormade/Titleist/PING echelon, but on the margins, where Srixon lives, I suspect it matters. The kinds of guys who read golf forums, the kind who actually would know what sticks Brooks have in his bag, who also know that he's switching to them from those Mizunos, those are the guys who go into a fitting and say, "Yeah, lemme hit those too."

I don't think the idea is that people are going to flock to the store to get what Brooks has in his bag. It's about incrementally changing how seriously avid golfers take your brand. On that, assuming some kind of return to form for Brooks, I have to see this as a significant good thing for Srixon, deal or no deal.

It's absolutely a coup for Srixon to have a player the caliber as brooks play their clubs.  Not a slight on their other pro staffers, but I think we all recognize how the media talks about brooks and his potential.  Not to mention back to back major championships.  

That said, the golf world has been abuzz about these irons since their release.  I'm not all to shocked that he tried them out.  It's definitely a blow to a brand like Mizuno if he comes out and says they are the softest and most playable irons he's hit.  Of course, that treads on mizuno's brand a bit.  Not that he was a staffer for them or anything, but you understand no doubt what I am saying.  

[BNewton51]

16 hours ago, RickyBobby_PR said:

Brooks doesn’t move the equipment needle unless it’s a scotty cameron putter. Mizuno saw no increase in sales from his wins.

I would add to your comments, which I totally agree upon, that this doesn't change a thing for a Brand that has many non-contracted players putting their clubs in their bag when they aren't being paid a penny to do so.  That will stay the same honestly. 

[BNewton51]

15 hours ago, Chip Strokes said:

you put some respect on shane lowry’s name!!! look at that specimen!

 

The man... the Irish Legend!    Let's give the man respek!  Even if he once looked like that! haha

[xBAGGS]

46 minutes ago, GolfSpy MPR said:

I think @ncwoz asks the most pertinent question: is anyone actually hearing anything about a deal, or is he just playing the clubs?

In terms of marketing value, I agree with those who say this isn't going to launch Srixon up to the Callaway/Taylormade/Titleist/PING echelon, but on the margins, where Srixon lives, I suspect it matters. The kinds of guys who read golf forums, the kind who actually would know what sticks Brooks has in his bag, who also know that he's switching to them from those Mizunos, those are the guys who go into a fitting and say, "Yeah, lemme hit those too."

I don't think the idea is that people are going to flock to the store to get what Brooks has in his bag. It's about incrementally changing how seriously avid golfers take your brand. On that, assuming some kind of return to form for Brooks, I have to see this as a significant good thing for Srixon, deal or no deal.

I wonder what Srixon's ROI will be on this contract, if there is one.  Probably a question of what any player endorsement ROI is... besides Tiger, Rory, DJ, maybe Rickie.  Brooks is a great player, major winner, consistent 'cupper, but does he move the needle as a player?  Are kids growing up saying I want to be Koepka...  maybe they are... but he just doesn't intrigue me as much as others without as many majors.  Would there be value in trying to grab a young gun to see if something pans out?  Or do they just get too much money thrown at them...

TOO MANY QUESTIONS!! i digress...

[RickyBobby_PR]

1 hour ago, GolfSpy MPR said:

I think @ncwoz asks the most pertinent question: is anyone actually hearing anything about a deal, or is he just playing the clubs?

In terms of marketing value, I agree with those who say this isn't going to launch Srixon up to the Callaway/Taylormade/Titleist/PING echelon, but on the margins, where Srixon lives, I suspect it matters. The kinds of guys who read golf forums, the kind who actually would know what sticks Brooks has in his bag, who also know that he's switching to them from those Mizunos, those are the guys who go into a fitting and say, "Yeah, lemme hit those too."

I don't think the idea is that people are going to flock to the store to get what Brooks has in his bag. It's about incrementally changing how seriously avid golfers take your brand. On that, assuming some kind of return to form for Brooks, I have to see this as a significant good thing for Srixon, deal or no deal.

They hover around the 3-5% of market share iirc from the last time a friend shared sales data. That’s where cobra and Mizuno hangout. Brooks probably doesn’t move them out of that range.

 

[GolfSpy MPR]

5 minutes ago, xBAGGS said:

I wonder what Srixon's ROI will be on this contract, if there is one.  Probably a question of what any player endorsement ROI is... besides Tiger, Rory, DJ, maybe Rickie.  Brooks is a great player, major winner, consistent 'cupper, but does he move the needle as a player?  Are kids growing up saying I want to be Koepka...  maybe they are... but he just doesn't intrigue me as much as others without as many majors.  Would there be value in trying to grab a young gun to see if something pans out?  Or do they just get too much money thrown at them...

TOO MANY QUESTIONS!! i digress...

I have zero business expertise. So this is totally unfounded opinion

I wonder, though, if Brooks playing Srixon without a contract has more value to Srixon than if were under contract. I'm sure the bean-counters at Srixon have their spreadsheets with that answer. But it doesn't seem crazy to me to think that

Extra sets of Srixon irons sold with Brooks playing w/o contract * MSRP

might be a bigger number than

Extra sets of Srixon irons sold with Brooks playing w/ contract * MSRP - Brooks's contract

[c_zoid]

your not wrong

[xBAGGS]

2 minutes ago, GolfSpy MPR said:

I have zero business expertise. So this is totally unfounded opinion

I wonder, though, if Brooks playing Srixon without a contract has more value to Srixon than if were under contract. I'm sure the bean-counters at Srixon have their spreadsheets with that answer. But it doesn't seem crazy to me to think that

Extra sets of Srixon irons sold with Brooks playing w/o contract * MSRP

might be a bigger number than

Extra sets of Srixon irons sold with Brooks playing w/ contract * MSRP - Brooks's contract

Thats an interesting perspective...  I guess the same scenario was played out with Mizuno.  I would say anyone with major wins, playing your irons for free, would be a win.  Nothing invested other than some free irons.  

[RickyBobby_PR]

19 minutes ago, GolfSpy MPR said:

I have zero business expertise. So this is totally unfounded opinion

I wonder, though, if Brooks playing Srixon without a contract has more value to Srixon than if were under contract. I'm sure the bean-counters at Srixon have their spreadsheets with that answer. But it doesn't seem crazy to me to think that

Extra sets of Srixon irons sold with Brooks playing w/o contract * MSRP

might be a bigger number than

Extra sets of Srixon irons sold with Brooks playing w/ contract * MSRP - Brooks's contract

Without a contract all anyone will see when Brooks plays is a Nike bag, scotty cameron putter and stitch headcovers.  I don’t recall the announcers talking much about his Mizuno irons during broadcasts so not sure they would with the srixons other than maybe this week that he has new irons in the bag.  How would Srixon benefit from a non contract with little to possibly no exposure?

If he signs a deal then I would expect him to probably have a bag deal to help with the exposure.

The issues I see either way that work against Srixon.

1) they have limited retail space so outside of a pga tour superstore, Edwin watts and some green grass shops the public doesn’t get to see them.  I spent a few years working for the local rep doing demo days and even when we went to the same courses/private clubs every year people still never heard of the brand.

2) I look at Nike as an example. At their peak they had the three biggest names in men’s and women’s golf on staff with Tiger, Rory and Wie. With those names they failed to gain enough market share to sustain them growth. They were never able to crack into the top tier of clubs despite possibly have some of the best irons in the players category.  If those names aren’t moving the needle not sure a Brooks type will.

My local range which is pretty busy most days carries their clubs and they sit on the racks most of the season. They may sell 1 set of the 5 and 1 set of the 7 series in a season

 

[GolfSpy_SHARK]

43 minutes ago, GolfSpy MPR said:

I have zero business expertise. So this is totally unfounded opinion

I wonder, though, if Brooks playing Srixon without a contract has more value to Srixon than if were under contract. I'm sure the bean-counters at Srixon have their spreadsheets with that answer. But it doesn't seem crazy to me to think that

Extra sets of Srixon irons sold with Brooks playing w/o contract * MSRP

might be a bigger number than

Extra sets of Srixon irons sold with Brooks playing w/ contract * MSRP - Brooks's contract

That and what are they doing *if the sales are better with him not under contract* to keep him there? Are they utilizing him for data and what he would like to see in the clubs? 

[xBAGGS]

17 minutes ago, RickyBobby_PR said:

If he signs a deal then I would expect him to probably have a bag deal to help with the exposure.

The question would be if Nike would pay more for the bag vs what Srixon would pay for the bag.  I am not familiar with contacts but there seems to be many high profile players utilizing another sponsor on the bag rather than iron/woods OEM.  If Srixon ponies out the money then i could see Srixon on the bag but i would doubt they beat out what Nike would pay.  That little check mark means a lot in marketing.

[RickyBobby_PR]

13 minutes ago, xBAGGS said:

The question would be if Nike would pay more for the bag vs what Srixon would pay for the bag.  I am not familiar with contacts but there seems to be many high profile players utilizing another sponsor on the bag rather than iron/woods OEM.  If Srixon ponies out the money then i could see Srixon on the bag but i would doubt they beat out what Nike would pay.  That little check mark means a lot in marketing.

Brooks I believe is no longer on his Nike contract for the bag but even if he is the way I understand the contract situation with Nike is that he would get to keep a portion of the contract related to the bag if he signed with another company so he essentially would double dip to an extent. As part of the Nike decision to leave golf they were able to sign wherever they wanted while still getting their Nike contract.

However I do think the equipment and bag deal he had Nike hard goods is over based on him signing in 2016. Unless he had a 10 year deal like rory.

[xBAGGS]

19 minutes ago, RickyBobby_PR said:

Brooks I believe is no longer on his Nike contract for the bag but even if he is the way I understand the contract situation with Nike is that he would get to keep a portion of the contract related to the bag if he signed with another company so he essentially would double dip to an extent. As part of the Nike decision to leave golf they were able to sign wherever they wanted while still getting their Nike contract.

However I do think the equipment and bag deal he had Nike hard goods is over based on him signing in 2016. Unless he had a 10 year deal like rory.

Cool!  Good to know!